Are you Sabotaging your own SEO?
In our years as an Orange County SEO agency, we’ve seen businesses of all sizes trying to handle their own digital marketing campaigns.
We’ve also seen them make the same mistakes again and again.
You simply cannot underestimate the negative impact even the smallest errors can have on your rankings. You could be sabotaging your own SEO strategy without even realizing it.
How? Let’s take a look.
Are you Using Too many Keywords in your Content?
Choosing the right keywords to suit your brand, your customers, and your place in the market is key.
So is using them properly.
Keyword stuffing is less prevalent than it used to be, but some websites still try to manipulate search engines by overdoing it.
When you stuff keywords into your content, you’re sacrificing the readability for your visitors. Google has steps in place to penalize sites employing this shady tactic too, so you could be sacrificing your place in the SERPs too.
Google cares more about relevance and context today, so including keywords in a natural way without overloading them is vital. The most important ones should appear higher up the page too, to maximize their impact.
Are you Neglecting your Title tags and Meta Descriptions?
Your title tag and meta descriptions are vital to attracting prospects and improving your rankings.
Your title tag and description appear on the SERPs, telling searchers and crawlers what to expect from your site. You should include a keyword in your title tag and description where possible, and sell the value of your content honestly.
Pay attention to how your biggest competitors or those high-authority brands you want to emulate appear on SERPs. How do they phrase their titles and descriptions? What about them makes you want to click?
Does your Website load too Slowly?
How many websites have you left because the pages took too long to load, or simply didn’t load at all?
Think about how frustrating it is. Do you want to put your customers through that?
Google’s research shows that load times of between one and three seconds increase your bounce rate to 32 percent, while one to five seconds sees this figure jump to 90 percent.
Anything up to six seconds creates bounce rate increases of 106 percent. Load times of up to 10 seconds? Your bounce rates increase to a staggering 123 percent.
Compressing images and text can make a big difference to your load times. Accelerated Mobile Pages (AMP) give you the power to make your mobile site incredibly fast, targeting the ever-growing mobile audience.
Is your Content Good Enough?
Your content should be well-written, informative, and offer visitors real value.
No prospects want to waste time reading text filled with typos, half-finished sentences, and baffling jargon. Your content has to give them the information they need in a clear, simple way.
It doesn’t need to be an industry-leading piece of work, but content should at least appear professional and provide searchers with the solution they were promised by your title tag and description.
If you think your website could be sabotaging your rankings, don’t worry. Nett Solutions is an Orange County SEO agency with the skills to transform your online performance. Just give us a call for a friendly, transparent chat!