Struggling to keep up with the ever-changing trends in the world of SEO?
You’re not alone, but you have to make an effort to embrace the newest, most important ways to boost your organic search to beat competitors. What are the biggest SEO trends for 2018 you need to know?
Go Secure for Increased Rankings
Secure websites (those with a HTTPS in their URL) tend to receive higher rankings in search engine results pages. Though there are correlations between HTTPS sites and high placements, cutting-edge security is more of a tie-breaker used alongside other ranking factors.
If two sites are both well-optimized but one has better security than the other, the HTTPS element will win out.
Users are notified if a website they visit is not secure. Don’t give them a reason to leave.
Voice Searches for Accurate User Intent
Voice search is far more convenient than having to type your query using a cluttered mobile keyboard, and consumers are more increasingly likely to use it.
You need to focus on building content based around searcher intent rather than a strict list of keywords (though they are still essential). Your content has to be crafted to answer prospects’ questions, using a conversational tone.
More than ever, content must feel organic and valuable.
Focusing on User-driven Content
Following on from the point above, you need to make sure your content is worth readers’ time.
Put yourself in searchers’ shoes in relation to your products or services. What questions would you be asking, and what answers would you expect? What information do you need to be converted into a customer?
Try to avoid hitting readers over the head with directions to buy, buy, buy. Engage them, make sure you don’t waste their time, and they will be more likely to remember your brand even if they don’t actually make a purchase.
Video – A Growing Force
Video will account for 82 percent of consumer traffic online by 2021. It’s already everywhere, from social media to news pages and FAQs, and you’re missing out if you don’t use it already.
Create entertaining, informative videos on various topics. Make demonstrations for your products, take users on a tour of your business, introduce your team, and present customer testimonials.
Get on YouTube too: it’s the world’s second biggest search engine.
AMP for Stronger Mobile Engagement
The speed of your mobile site affects your ranking, and users simply don’t want the hassle of slow-loading pages. AMP is an ideal solution, creating mobile sites that are faster to load, easier to navigate, and make for a smoother browsing experience overall.
Integrate AMP into your campaign to make sure you maximize your mobile service.
Our team of Orange County digital marketing experts can create a bespoke SEO strategy for your business, incorporating the latest trends. Want to know what we can do for you? Give us a call!