We’ve all seen featured snippets by now, even if you don’t know them by name.
They’ve quickly become a common fixture on SERPs (search engine results page), helping users to find fast answers from an authority source just by clicking on one of the snippets at the top of the page.
Each featured snippet includes a link to the site, unlike answer boxes, which makes them a valuable addition to your SEO campaign. But how can you make the most of them?
Focus on Answering Questions
Featured snippets commonly answer questions, such as ‘what is a backlink?’ or ‘how do you bake a cake step by step?’.
Dedicate a full page to a question, with images, videos, strong keywords, and an in-depth answer that offers real value to searchers. Focus on giving the reader all the information they need in a well-structured format, incorporating keyword-rich header tags (H2, H3).
Lists are another type of featured snippet. They may appear in response to searches for ‘where should I stay in San Francisco?’ or ‘the best CRM tools’ (see below).
A glance at the list gives users a fast answer, but still leaves enough missing to encourage a click through to the site. Lists’ accessibility can help to boost user engagement and aid scannability.
You may not be able to work lists into every piece of content you create, but try to include them when constructing pages dedicated to answering questions.
Build Authority to Gain Google’s Recognition
Google draws on authority sites for featured snippets, to ensure maximum value and expertise. So, if you want to increase your site’s chances of being picked, you need to build authority.
How can you do this?
- Pay attention to your title tags, meta descriptions, and image alt tags
- Make sure all content is high-quality and formatted in an engaging way
- Work on achieving backlinks from other authority sites, to build your own credibility
- Optimize your website for mobile devices
Building authority takes time and patience, but it’ll pay off when Google starts to notice you.
Add High-quality Pictures and Videos to Boost Value
Pictures and videos can increase your content’s value. Visual media has the power to convey meaning and present examples to users, answering questions in a more engaging way than text alone. Humans are more likely to remember visuals than words, and content with visuals tends to earn 94 percent more views than text-only content.
These are especially valuable for how-to pieces or resolving complex issues. One good way to increase videos’ impact is to create a transcript, so Google gains a clearer insight into its content.
Take advantage of these ideas to help your site rank for featured snippets. If you manage this, you’ll gain valuable real estate on SERPs and secure more traffic.
Want to learn more about increasing your visibility and ranking? Get in touch with our Orange County SEO experts now, and we’ll give you a FREE pro-marketing analysis.