Every year, dozens of conferences across the USA offer marketers a deep insight into the current industry-culture while forecasting key future developments.
Professionals in the digital-marketing sector flock to these events by the hundred, keen to stay ahead of the curve, but traveing across the country to visit them all is nigh-on impossible. You have to pick and choose which conferences you attend, but which deserve priority?
Of all the events taking place throughout 2016, three in particular promise to be unmissable. Continue reading
From time to time, businesses need to redesign their website to stay current with the latest trends, incorporate new software, and add a fresh visual style.
However, this process carries a certain degree of risk. Unless you take precautions to minimize the disruption caused by the transition, your rankings could suffer, with some businesses known to lose as much as 70 percent of their organic traffic following a redesign.
After redesigning your website, there are five SEO checks to make to ensure the best performance … Continue reading
What are backlinks?
Essentially, backlinks are viewed as votes of confidence in your website from others, helping to boost Google’s assessment of its quality. This is essential for building authority in search engines: the more domains directing traffic to one site, the more valuable it is deemed to be.
For several years, all digital marketers regarded backlinks as a crucial aspect of good search marketing, but with the various changes to Google’s algorithm (such as the Penguin and Panda updates), some professionals may have placed less importance on them than before, scaling back on them.
However, backlinks remain an indispensable component of a solid digital-marketing campaign for any business. Like most search-marketing techniques, though, there is a right way and a wrong way to integrate them into your strategy.
For maximum results, keep the following points in mind while building your backlinks. Continue reading
Image Source: https://www.flickr.com/photos/india_7/15967812476
In recent years, Google’s war on black-hat optimization techniques has continued to become more brutal. Panda and Penguin updates make manipulating search indexers harder than ever, weeding out sites still employing unethical or unsportsmanlike methods and creating a fairer playing field for those following the rules.
When Google released their Penguin update back in 2012, more than 1 in 10 search results were affected immediately: content of a poor quality was eliminated and some sites vanished. Google’s penalties are designed to make businesses and site-owners re-think their approach to online-marketing: if their content-strategy sees their rankings drop severely, then they need to cultivate a re-imagined campaign.
How can businesses recognize when their site has been affected by a Google penalty? Continue reading
Research shows that, on average, we perform 12 billion searches in the U.S every single month. This staggering figure shows just how much we depend on the internet as part of our daily lives: from finding the lyrics to that old Springsteen track to finding a reliable plumber in your city, search engines are as essential to many of us as food and drink.
This deep immersion in the online world is the reason digital ad spending is predicted to top out at $58.61 billion in 2015 in the U.S.: businesses recognize how vital it is to secure traffic and conversions as a means of attracting new customers.
PPC plays a huge part in web marketing, with Google Adwords and Bing Ads being the most well-known platforms. However, using PPC itself is no guarantee of success – in order to reach their target demographic and boost traffic to their site, businesses must create ads using the best keywords and phrases possible.
Search engine placement (SEP) is the best way to create high-quality ads that bring impressive results and appeal to your ideal customer. Why? Let’s take a look. Continue reading
via Wikipedia: https://commons.wikimedia.org/wiki/File:Seal_of_Orange_County,_California.svg
Orange County has a lot of SEO agencies, so how can you know which one to pick? We suggest you do your research before making a decision because the wrong SEO agency can end up damaging more than your wallet—they can damage your reputation online and your relationship with Google.
However this article isn’t meant to scare you or to shame the companies that bring our industry down. We simply want to arm you with the knowledge you need to make the right investment. The following are three things you should look for in any Orange County SEO agency you decide to work with. Continue reading
Is your business missing out on thousands of dollars in unclaimed revenue? If you aren’t paying enough attention to your website lead generation process — there’s a good chance you are.
Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.
This might sound like a hassle, but it doesn’t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line — making it well worth the maintenance. Continue reading
Not all SEO companies are created equal. Between the vast amount of misinformation regarding SEO online and the wild promises that many SEO companies make, it’s easy for Orange County business owners to get taken advantage of by the wrong company.
For this reason we suggest you always look for SEO companies that openly share case studies with you. However, that’s not to say that SEO companies lacking case studies are looking to rip you off or take advantage of you. They are just not likely the best candidates for handling your SEO needs. Continue reading
When it comes to digital marketing in Orange County, you’ll find no shortage of people who think they’re an expert because they’ve read the top ten posts on the major SEO blogs. In reality, most internet marketing “advice” that you come across online is just old information that’s been recycled many times over.
If the common advice worked, no one would need to hire an internet marketing agency now would they? The truth is, real internet marketing experts know very well what works and what doesn’t, from experience. That’s why they are able to charge for their knowledge.
So how can you tell the difference between the agency putting on a front and the true experts? Here are three ways to do just that. Continue reading
Businesses in Orange County are savvy to the latest marketing trends. However, we are often surprised at the strategies that local businesses are overlooking with their search engine optimization.
That’s why we’ve put together this resource of three SEO strategies that we see overlooked far too often. The good news is, if your business is guilty of neglecting these strategies, that can be reversed starting today. Continue reading