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In recent years, Google’s war on black-hat optimization techniques has continued to become more brutal. Panda and Penguin updates make manipulating search indexers harder than ever, weeding out sites still employing unethical or unsportsmanlike methods and creating a fairer playing field for those following the rules.
When Google released their Penguin update back in 2012, more than 1 in 10 search results were affected immediately: content of a poor quality was eliminated and some sites vanished. Google’s penalties are designed to make businesses and site-owners re-think their approach to online-marketing: if their content-strategy sees their rankings drop severely, then they need to cultivate a re-imagined campaign.
How can businesses recognize when their site has been affected by a Google penalty? Continue reading
Research shows that, on average, we perform 12 billion searches in the U.S every single month. This staggering figure shows just how much we depend on the internet as part of our daily lives: from finding the lyrics to that old Springsteen track to finding a reliable plumber in your city, search engines are as essential to many of us as food and drink.
This deep immersion in the online world is the reason digital ad spending is predicted to top out at $58.61 billion in 2015 in the U.S.: businesses recognize how vital it is to secure traffic and conversions as a means of attracting new customers.
PPC plays a huge part in web marketing, with Google Adwords and Bing Ads being the most well-known platforms. However, using PPC itself is no guarantee of success – in order to reach their target demographic and boost traffic to their site, businesses must create ads using the best keywords and phrases possible.
Search engine placement (SEP) is the best way to create high-quality ads that bring impressive results and appeal to your ideal customer. Why? Let’s take a look. Continue reading
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Orange County has a lot of SEO agencies, so how can you know which one to pick? We suggest you do your research before making a decision because the wrong SEO agency can end up damaging more than your wallet—they can damage your reputation online and your relationship with Google.
However this article isn’t meant to scare you or to shame the companies that bring our industry down. We simply want to arm you with the knowledge you need to make the right investment. The following are three things you should look for in any Orange County SEO agency you decide to work with. Continue reading
Is your business missing out on thousands of dollars in unclaimed revenue? If you aren’t paying enough attention to your website lead generation process — there’s a good chance you are.
Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.
This might sound like a hassle, but it doesn’t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line — making it well worth the maintenance. Continue reading
Not all SEO companies are created equal. Between the vast amount of misinformation regarding SEO online and the wild promises that many SEO companies make, it’s easy for Orange County business owners to get taken advantage of by the wrong company.
For this reason we suggest you always look for SEO companies that openly share case studies with you. However, that’s not to say that SEO companies lacking case studies are looking to rip you off or take advantage of you. They are just not likely the best candidates for handling your SEO needs. Continue reading
When it comes to digital marketing in Orange County, you’ll find no shortage of people who think they’re an expert because they’ve read the top ten posts on the major SEO blogs. In reality, most internet marketing “advice” that you come across online is just old information that’s been recycled many times over.
If the common advice worked, no one would need to hire an internet marketing agency now would they? The truth is, real internet marketing experts know very well what works and what doesn’t, from experience. That’s why they are able to charge for their knowledge.
So how can you tell the difference between the agency putting on a front and the true experts? Here are three ways to do just that. Continue reading
Businesses in Orange County are savvy to the latest marketing trends. However, we are often surprised at the strategies that local businesses are overlooking with their search engine optimization.
That’s why we’ve put together this resource of three SEO strategies that we see overlooked far too often. The good news is, if your business is guilty of neglecting these strategies, that can be reversed starting today. Continue reading
Let’s put them in reverse order, too – from least to most important.
If you’re reading this, you probably don’t quite understand the thing that happened with mobile, and that’s ok. It’s not a trend. But it’s not a challenging thing to understand either. There’s been a lot of hype, and that’s mostly only hurt the calm, reasonable people like you. It’s almost worth wagering that part of the reason your site is not mobile friendly is because there’s just been so much hype.
In short, smartphones interrupted the way people use all computers, including those on the internet, and marketers have had to catch up with people so we can better meet their needs. We all make money along the way. Continue reading
SEO used to be the only thing flying in Internet Marketing.
Find tons more traffic through search engine ranking and you’ll get tons more sales.
Google’s Penguin update in April 2012, and several important subsequent updates to the way that Google ranks and displays search results put a huge damper on all that SEO hysteria. It wasn’t an Earthquake that was immediately apparent, but the devastation to SEO practices has been near total.
Amateur SEO buffs have still not recovered and probably some half of all the people working in SEO still do not quite know what a post-Penguin SEO strategy should look like.
For folks whose only strategy was optimizing with ample keywords and keywords in just the right places, SEO may very well be dead. It simply stopped working. But… Continue reading
Here’s a great, simple explanation of SEO 101 from the folks over at SearchEngineLand.