Video is everywhere. It will account for 82 percent of all online traffic by 2021, and all businesses can boost their online performance by embracing its power now.
Whether you’re selling smartphones or video games, textbooks or cookware, videos can play a key part in your digital marketing. They offer a valuable way to engage your customers and increase sales, as proven by the 90 percent of consumers who admit that product videos help them to make purchasing decisions.
So, how can your business integrate video and reap the rewards?
Choosing the Right Content
So, your brand is going to start recording videos … but what should you actually be getting on camera?
One solid choice is an introduction to your company and your team. This may be easier if you have a smaller workforce, as each member can briefly discuss their role and contribute to the overall brand persona. For a larger company with multiple branches and many different departments, videos should show glimpses from various locations to create an overall identity.
Explore your company culture and your goals. Make viewers feel welcomed and part of your team. Be as transparent as possible.
Other options include how-to videos on your products, case studies of satisfied customers, tours behind the scenes of your offices / production floors, interviews, and creative pieces (such as humorous commercials, Christmas singalongs etc.).
Keep your video content diverse and strive to establish a unique voice for your brand.
No matter how good your videos are, you need to actually get them seen.
Include subtle keywords when writing video titles, descriptions, and tags,. These will help search engines identify your videos and make sure their relevance to users is unmissable.
You should also integrate transcripts for your videos, allowing viewers to get an idea of the video’s content by skimming the text. This is another simple but effective technique to add extra keywords to the page’s content too.
Share and Share Alike
You should upload your videos to YouTube as well as hosting them on your own site. This is one of the world’s biggest search engines in its own right, and receives billions of visitors each month. Creating your own business channel, with strong keywords and descriptions, can expose you to more prospective customers.
Add your URL to the video’s description and in the video. Invite people to share via social media, and share them on your own accounts. 100 million hours of video are watched on Facebook each day, and having your business factor in that staggering amount is a challenge, but it is possible with enough hard work.
The more consumers your videos reach across Facebook, Twitter, and other social platforms, the more traffic you stand to drive back to your site.
Want to learn more about how videos can boost your SEO? Trust our Orange County digital marketing agency to help you! Give us a call on (949) 330 7060 or drop us an email.