Good First Impression with Effective Ads

Good First Impression with Effective Ads

Marketing your niche business isn’t easy. You might face less competition than bigger brands in popular sectors but you still have to actually make an impact to secure those all-important conversions.

That means marketing. Smart, effective, consistent marketing. And one of the most important options open to any niche business is social media.

Here are some must-know tips to get you started.

 

Identify Your Audience

You should have a clear grasp of who your target audience is before you start marketing on social media. If you don’t, you could waste a lot of time and money throwing ads out to people who just don’t care how great your niche goods are.

Take advantage of Facebook’s Lookalike Audience tool to narrow your marketing reach. Twitter’s Tailored Audience lets you turn engagement into valuable marketing opportunities too. Do your research: look into what’s available and how it helps.

 

Reach Out to Influencers for a Little Boost

Niche businesses can receive some much-needed help from influencers. They might not generate $500 million for you like Cristiano Ronaldo did for Nike, but it’s still a smart move.

Working with individuals who have a lot of followers likely to take an interest in your products or services is a popular social marketing tactic. See if you can scoop a recommendation or two, whether you need to pay them or offer freebies instead.

 

Encourage Facebook Reviews

Invite customers to create honest reviews on Facebook: star ratings and a few sentences about your products, services, customer care, prices etc. lend real credibility to your niche business.

The more reviews you get, the better your business will look. First-time buyers may find the encouragement they need to convert when they see multiple solid ratings.

Just be sure you resist the urge to create fake reviews yourself: assume your consumers are smart enough to know when something doesn’t ring true.

 

Be Smart: Limit Your Network Choice

Running your niche business probably means long days, keeping multiple plates spinning and just trying to stay on top of everything you need to do to stay in the black.

So, be careful to not spread yourself too thin when diving into social marketing. Trying to run accounts on as many social networks as you can might be too much too soon.

Instead, focus on making the most of just one or two. Do a little research to find out where your target audience tends to be most active and really engages with businesses.

 

Trust the Professionals to Help Drive Success

The next key point to bear in mind: don’t take on more than you can handle. You have enough of a challenge growing your niche business and securing a foothold in the market without trying to navigate the complexities of social marketing yourself.

Trust professional marketing experts to handle your social marketing instead. Our Orange County digital marketing agency has the tools, the talent and the experience to bring your niche business to a bigger audience.

Want to know more? Have questions about how we can up your digital marketing game? Just get in touch now!

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Must-Know Tips for Marketing Your Brand on Social Media

 

Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy.

Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram etc every day.

Marketing your business on social media can be a challenge, then, but there are ways to get ahead. Read on for our Orange County digital marketing agency’s must-know tips.

 

Be Consistent with your Branding

Make it easier for users to recognize your brand from one social network to another. Keep the same colors, avatars and logos across all your social accounts to maintain consistency.

If users check out your brand on a few different networks and each one’s different, they might be unsure how authentic they are.

 

Establish a Voice

Every business needs a consistent tone over all social channels. You have to speak to your audience in an appropriate way, based on their average age, lifestyle, purchasing preferences and other key determining factors.

This is easier when you know which demographic(s) you’re aiming for. Relating to followers in an authentic way will maximize engagement and help drive more traffic to your site too.

 

Stay Active

Users looking at your social accounts may wonder how legitimate your business is if your posts are sporadic. Keeping a regular posting routine is critical to keep your audience engaged and aware of your brand.

 

Build Relationships with Influencers

Connecting with an influencer on social media can help you gain more attention and attract followers you may not otherwise. Having a prominent figure with a loyal fan-base promote your products or services may give your posts more traction.

Users will take an influencer’s endorsement as an indicator of your brand’s reliability and credibility too.

 

Be Careful with Automated Messages

It’s fairly common for businesses to send new followers an automated message to thank them for their interest and forge a stronger connection. While this might seem like a good idea, it can actually appear quite lazy and impersonal if messages are clearly generic.

Personalize automated messages you send to followers as best you can, especially when it comes to responding to complaints or queries.

 

Mix your Visual Content Up

Images, videos, GIFs and infographics should all feature in your social posts. Don’t just rely on text.

A mixture of visual content keeps your social activity more interesting and engaging. Posts will stand out more from competing ones and be more likely to prompt users to share them.

Our Orange County digital marketing specialists will create the right social media marketing campaign for your business, tailoring your package to your specific goals and needs.

Want to know more about what we can do for your social media presence? Just get in touch for a free quote now!

 

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How Can You Write Amazing Content for Your Website?

 

Creating great content for your website is fundamental in any successful SEO campaign.

Of course, when we say ‘content’, that incorporates images, videos, slides, audio and text. But in this post, we’re going to focus on writing quality copy with the power to help boost your website’s performance.

Producing engaging, valuable copy isn’t easy, but there are a few things you can do to get on the right track.

 

Read Up on Your Competitors

What are other businesses in your sector doing with their content?

Are they publishing blog posts on a daily basis? Do they distribute press releases at regular intervals, keeping the world up to date on their latest news? How about their landing pages?

Take time to explore their websites and identify what they’re doing well. But don’t forget to take note of any mistakes or oversights you spot. This is a great way to understand what you need to do to get an edge.

 

Focus on Value

Don’t just create content as a flimsy excuse to pack keywords onto your pages. Not only will readers recognize your shameless attempt to manipulate search engines, but said engines themselves will know exactly what you’re doing too.

Write content people actually want to read and share with others. Take advantage of your own or your employees’ knowledge to share insights into topics relevant to your business.

Long-form content has its place too, with first-page results on Google having an average content length of over 1,800 words.

 

Know Who You’re Writing For

Have a clear idea of your target reader in mind. Consider creating personas representing different segments of your audience, and determine what type of content they prefer to read.

Keep this in mind when writing content. Know who you’re targeting with each piece and gather feedback to determine how successful it is. This can give you valuable ideas for future content, making it more engaging and effective.

 

Leave it to Professionals

It should go without saying that the quality of your content has to be of a high standard.

Trying to write your own content can be risky, especially if you lack the skills to do it well. Trusting professionals to handle your content instead is the smartest option.

They’ll know how to write engaging copy, insert keywords organically and structure pieces to aid readability.

 

At Nett Solutions, our Orange County digital marketing team is committed to helping you achieve stronger rankings through an effective SEO campaign. We’ll make sure your content is high quality and suited to your target audience.

Want to know more about how we can help? Just get in touch!

 

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4 Top Mobile Optimization Tips

4 Top Mobile Optimization Tips

Searches performed on mobile devices have been overtaking those from desktops for a few years now, but some businesses still haven’t optimized their websites for smartphones.

Does your enterprise fall into this camp? If so, a site that just doesn’t work on mobiles could chase visitors away to competitors and cost you customers.

So, what can you to do optimize your site for mobile devices?

 

#1. Keep your Load Times Brief

Load times are a key part of your visitors’ browsing experience. Pages overloaded with images, videos and text will take longer to display on smartphones.

Compress images to keep them at a more manageable size, and reduce the number of videos or GIFs that display on your mobile site.

Bounce rates for pages loading in one to three seconds is 32 percent. This jumps by 90 percent for one to five seconds, so take load times seriously.

 

#2. Consider Button and Link Placement Carefully

Browsing on mobile devices allows for less precision than on a computer. You don’t have your mouse or a cursor: you have to tap with your finger.

That means your buttons and links have to be placed carefully. Keep them large and easy to spot. Don’t cluster them together either, as visitors could keep clicking on the wrong ones by accident. This is crucial when adding CTAs.

 

#3. Streamline Content

Mobile browsing is best when it’s fast and intuitive.

Keep the amount of content displayed on your mobile site to a minimum. Don’t bombard visitors with endless blocks of text. This reduces the amount of scrolling required and cultivates a more streamlined browsing experience..

Provide prospective and existing customers with all the information they need, but in a digestible way. Keep it punchy and direct.

The faster visitors can find the answers they’re looking for, the more satisfied they’re likely to be.

 

#4. Embrace White Space

Lots of white space is good for your mobile website. It ensures space around buttons and links, for extra accuracy when taking actions. Even better, it makes images and videos stand out when scrolling.

Keeping your mobile site streamlined and simple is vital, but preventing it looking barren can be a delicate balancing act. Reducing unnecessary content and clutter contributes to faster load times too, which has its own benefits (as we discussed earlier).

Nett Solutions’ Orange County digital marketing experts can optimize your mobile site to give customers a smoother, better browsing experience. How? Just get in touch to find out!

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SEO Trends for 2019 You Have to Know

SEO Trends for 2019 You Have to Know

Each new year brings fresh SEO trends every business should embrace to stay on top of their marketing game.

2019 is on the doorstep, and we’re excited to see what it has in store for the wonderful world of SEO — so we’ve decided to explore the biggest trends you have to know about!

Faster Load Times

No one likes staring at a half-loaded page, waiting for content to appear. It’s infuriating, especially when you need answers in a hurry.

Keeping load times as short as possible is important — and this will only become even truer in 2019, as more of us depend on mobile searches. There’s still some way to go, though: the average mobile page-load time is 15.3 seconds.

The more time your pages take to load, the more likely visitors are to click away. Speed is now a ranking signal for mobile searches, so businesses have to focus on this to keep Google on side.

Longer, Deeper Content

Long-form content will be in vogue during 2019. You’ll need to give visitors content offering value, with useful or eye-opening information to take away from it.

Long-form content helps to keep readers on your site for more time too, opening up additional opportunities to hook them. Use content to build relationships with potential and existing customers, and try to make your headlines as irresistible as possible.

Going Social

Social media will still be a vital channel between customers and brands in 2019. Chatting on Facebook and Twitter is much faster and more convenient than calling a helpline.

People can access direct support while they communicate with friends on their social networks, without having to use a different channel. It’s also easy for your business to target prospects sharing interests and activities with your existing customers through advertising.

It’s essential to stay active on social media too: show your followers you care enough to respond quickly and share content they’re likely to enjoy.

Voice Search Matters

Voice search has made finding the information you want faster and easier than ever. You don’t need to type anymore — you just speak and Google does the rest!

In 2019, this will keep becoming more popular, and you’ll have to keep that in mind when coming up with keywords. Long-tail terms are helpful, as is an overall conversational tone that reflects the way in which people speak.

Adding FAQs to your site is a big help when targeting voice searchers too, so try to match the exact phrases people are likely to use.

At Nett Solutions, our Orange County digital marketing experts are here to help you in 2019! We’ll create an effective SEO campaign tailored to your business and audience, so what are you waiting for? Just get in touch now!

 

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5-Essential-Image-Tips-to-Benefit-Your-SEO-Campaign

5 Essential Image Tips to Benefit Your SEO Campaign

Never underestimate the power of visual content.

Put yourself in potential customers’ shoes: if you landed on a website looking for a specific product or service, would you be impressed if there were no images? Would you feel this was a dynamic brand that cared about engaging buyers?

It’s unlikely one page after another consisting of blocks of text would win you over. Images are essential to convey information that complements your copy: you need to show off your products / services, introduce your team (even if just a few members) and, ultimately, make your website exciting to look at.

Images can make a big difference to your SEO campaign, and in this post, we look at 5 essential tips you need to know.

 

Be Original

Stock images definitely have their place. Quality stock pictures can fill a gap and still add a professional touch to your site, but use them sparingly.

Users will recognize stock images when they appear on countless sites, and if they see them on yours, they may feel it makes you a little less credible. Use original pictures as much as you can to be authentic, and ensure they’re of a high quality.

Slick, polished images help you stand out in search results and make your site unique.

 

Don’t Overload your Site

Too much visual content can affect your site’s performance, causing pages to load slower than they should.

JPEG images are typically best for maintaining decent load times, and cope well with compression, allowing images to load faster without too much of a drop in quality. PNG images are of a higher quality but too many can strain your load times.

Consider using PNG files for your most crucial images and JPEGs for the rest.

 

Keep your Captions Specific

Captions are a useful addition to your images. This is a brief line or two of text that explains the picture’s purpose, allowing readers to understand what they’re seeing straight away.

Captions can help search engines identify how relevant your images are to users.

 

Apply Descriptive Names to Images

Like captions, descriptive file names with quality keywords let search engines know the image’s content. It has to put the picture in context and boost your chances of being discovered by a user.

If a prospect runs an image search, a descriptive title can get your website put on clear display, hopefully driving more traffic your way.

 

Keep Background Images Minimal

Images in your page backgrounds and / or borders may add satisfying decoration to your site, but they only add extra data that has to be loaded.

If you find your site is taking longer to load, non-essential images like these could be to blame. You have to balance images that add obvious visual appeal with those that don’t.

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How-Do-Online-Reviews-Impact-Your-SEO-Campaign?

How Do Online Reviews Impact Your SEO Campaign?

Your reputation matters. If you keep letting your customers down, they’re pretty unlikely to keep buying from you — and they might even let other people know just how unreliable you are too.

And they have plenty of ways to do that, including online review sites and social media. But how do online reviews affect your SEO campaign?

Let’s take a closer look …

 

The Impact on Conversion Rates

Sharing your experience of a company’s service takes just a minute or two, but can influence other customers’ decisions for years to come. Businesses actually lose $75 billion a year to bad customer service, and negative reviews can pile up easily.

Still, not every customer will give you a bad review — unless you’re doing something seriously wrong! Good reviews help to build trust in consumers and increase the likelihood of netting conversions.

A recommendation on a reputable review site could give a prospect the information they need to go through with a purchase, especially when they’re close to that part of their journey.

 

Extra Fresh Content

Both good and bad reviews generate fresh content for your brand. Search engines will have more content to read and index related to your site, helping refine its understanding of your company.

If customers talk about your products or services explicitly, they’re actually helping to connect these to your brand name too. Reviewers can help your SEO campaign a little by doing this, without even realizing!

Adding customer reviews to your site means a regular influx of new content, while people leaving links in off-site reviews is another key benefit.

 

Taking the Time to Talk

Always respond to online reviews, even if only to say ‘thank you’. Engaging with customers’ feedback and addressing any concerns they raise shows you actually value their opinion.

People want to see that you discuss issues buyers bring up and don’t shy away from claiming responsibility for mistakes. Your response to a bad review can win favor with prospects, demonstrating your brand’s commitment to your customers.

They could still click through to your site and go ahead with a purchase based on your intelligent comments.

Make sure you encourage reviews too, across your website and social media. The more mentions of your business that are generated, the better your visibility will be.

 

Don’t Forget About Google My Business Reviews

Google My Business listings give customers contact details and a star-based rating for your brand, according to people’s reviews.

This will appear on Google Maps and result pages, helping your organic rankings along with reviews elsewhere.

Nett Solutions’ Orange County digital marketing experts are here to help boost your online presence with a bespoke SEO campaign — want to know more? Get in touch!

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How_can_you_Drive_More_Traffic_to_your_Website

How can you Drive More Traffic to your Website?

Driving more traffic to your website isn’t easy. You’re just one of thousands of businesses competing in the digital marketplace, and building your brand into a strong contender for people’s money takes a lot of hard work.

There are certain steps you can take to drive more traffic to your website and increase your conversion rates. Join our Orange County digital marketing team as we explore your options!

 

Keep your content flowing

Content, content, content.

Good, valuable, informative, shareable content is crucial. You have to identify what your target audience is and make sure you’re crafting content that speaks to them.

You have to keep publishing fresh content regularly too, at least twice a week. Whether this is blogs, articles, guides or videos, keep it coming. After all, companies publishing a blog have 97 percent more inbound links.

 

Hyping new product launches

You can’t afford to keep releasing new products again and again, but you have to make the most of the opportunity each launch offers.

Take the time to build the release up in the weeks ahead. Create press releases, exclusive reveal videos and interviews with the designers etc. Make the new product seem like big news and prospects may just believe it is.

 

Explore other forms of media

Have you considered creating a YouTube channel for your brand? How about a podcast?

Depending on the products or services you offer, one or both of these options might seem pretty unlikely. If you sell, say, cleaning products created by other companies, videos or podcasts may appear to be a stretch.

However, you could still produce YouTube content offering valuable information on how best to use your goods. Creating video content helps you build your brand and engage prospects, while you can maximize your video description with a CTA and keywords.

Video is predicted to account for 80 percent of the world’s traffic by next year, so you’re missing out if you don’t get on-board.

If you’re in an industry that seems better suited to podcasts (such as tech), why not give it a try? Like videos, these can help you generate more brand awareness and forge stronger connections with buyers.

 

Engage more people on social media

Social media is a valuable tool to reach new customers and keep existing buyers engaged.

Make an effort to share content across Facebook, Twitter etc., using striking images, hashtags (in moderation) and a CTA. Always be responsive to people’s comments or questions, or else prospects may assume you don’t care for their input.

Avoid spreading yourself too thin, though. Don’t think you have to be present on every social media channel, especially not to start with. Just two will be enough in the beginning: focus on building a loyal group of followers before expanding.

When these people share your content, your brand will appear on the feeds of users who may not see it otherwise.

 

Nett Solutions’ Orange County digital marketing specialists can help drive more traffic to your website and build your online presence. Want to know more about what we can do? Just get in touch!

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SEO_Mistakes_to_Avoid_When_Writing_Content

SEO Mistakes to Avoid when Writing Content

Getting your content right is vital to maintain a solid online presence.

Blogs, articles, press releases and more can all contribute to building your brand’s visibility. But if you’re cutting corners or failing to make the most of your content, you could be missing out.

Below, we take a look at the SEO mistakes to avoid when writing your content.

 

Going old-school with keyword stuffing

Don’t stuff your content with keywords. It’s an outdated technique businesses used years ago to propel themselves higher up the SERPs.

No company in your niche worth its salt is resorting to this anymore: you won’t fool customers and you certainly won’t fool Google. This can make trying to read content incredibly difficult, as you’re constantly seeing the same phrases or terms again and again.

Google can penalize your site if you stuff your content with keywords. Focus on using relevant terms and phrases in as organic a way as possible. Google and consumers want content that reads well, offers value and is engaging.

 

Writing no content whatsoever

One big SEO mistake you can make with your content is … well, not writing any at all!

Putting well-written content together isn’t always easy, especially when you’re busy running your business. It can take time, especially when you’re putting the About Us, FAQ, Company History, and other key pages of your site together.

Likewise, blogs are another vital addition but take consistent work.

While writing the content demands time and effort, it’s well worth doing. Customers who visit your site only to find no information about your brand, your products or services may become suspicious and go elsewhere.

Your content has to grab users, tell them how you solve their problem and what they need to do. Likewise, your blog gives you a constant flow of fresh content (which search engines love) and offers plenty to share on social media (driving more traffic to your site).

Letting your content updates become too sporadic or dry up altogether can have a negative impact on your SEO campaign. Make sure you’re publishing regular blogs, articles, social media posts and more.

 

Ignoring the power of video

The prospect of creating your own videos to boost your SEO can be difficult.

But it need not be.

Your videos don’t have to be slick, lavish pieces. It’s just enough to be informative, engaging and friendly. Create introductions for your products or services. Take viewers on a tour of your offices or labs.

Webinars and Q&As are terrific video concepts too. Experiment with your video content and share them across social media. Video can bring more traffic to your site and help to build a stronger bond with customers.

 

Avoid SEO mistakes by hiring the professionals! At Nett Solutions, our Orange County digital marketing team will help to build your business’s online visibility through high-quality content that hooks your customers.

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Google Responsive Ads

What are Google’s New Responsive Search Ads?

Google has announced a new ad product based on machine learning, which adapts to users’ search queries for more accurate results.

In these new responsive search ads, businesses can provide up to 15 headlines and four lines of description. Once these are submitted, Google will perform tests to learn which ads offer the strongest performance for different queries.

Google claims that incorporating machine learning into testing multiple combinations has the power to increase an ad’s clicks by as much as 15 percent.

However, the new responsive search ads do more than this: they open the door for advertisers to take part in additional auctions and provide matches for more searches. As a result, companies using Google AdWords will be able to reach a wider audience.

 

More space for bigger descriptions

Advertisers will have a little more space to play with, as descriptions can contain as many as 90 characters rather than just 80. Each responsive search ad may display up to three different headlines instead of only two. Two descriptions can also appear.

This is a fantastic addition to the Google AdWords platform. Businesses of all sizes and across all industries will benefit from experimenting with Google’s new responsive search ads.

With additional space for your description fields and as many as 15 headlines, your PPC ad copy gives Google plenty of potential combinations to try.

After all, the aim of PPC is to help advertisers reach potential buyers through the most relevant, engaging ads. The new responsive search ads should help companies to match more queries, increasing your chances to boost conversions.

Google’s responsive search ads are in beta at present and being provided to a limited group of AdWords clients.

 

Intelligent testing for successful campaigns

Being able to essentially let Google’s machine learning to test multiple combinations and decide on the most effective takes some of the strain off. A/B testing is an essential part of cultivating a successful PPC campaign, but now Google will take the initiative.

Of course, you still have to put real effort and consideration into creating the various headlines and descriptions you submit. The stronger the ideas you provide to Google, the better the combinations are likely to be.

It is vital to spend time looking into the best keywords, headlines and tone to grab your target audience. Keep in mind that Google’s responsive search ads can only work with what you deliver.

This is another exciting step in Google’s ongoing advances in online advertising. We look forward to seeing where they go next.

Are you looking to launch your own PPC campaign, or get better results with your current one? Give our Orange County digital marketing agency a call to learn more!

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