Marketing your niche business isn’t easy. You might face less competition than bigger brands in popular sectors but you still have to actually make an impact to secure those all-important conversions.
That means marketing. Smart, effective, consistent marketing. And one of the most important options open to any niche business is social media.
Here are some must-know tips to get you started.
Identify Your Audience
You should have a clear grasp of who your target audience is before you start marketing on social media. If you don’t, you could waste a lot of time and money throwing ads out to people who just don’t care how great your niche goods are.
Take advantage of Facebook’s Lookalike Audience tool to narrow your marketing reach. Twitter’s Tailored Audience lets you turn engagement into valuable marketing opportunities too. Do your research: look into what’s available and how it helps.
Reach Out to Influencers for a Little Boost
Niche businesses can receive some much-needed help from influencers. They might not generate $500 million for you like Cristiano Ronaldo did for Nike, but it’s still a smart move.
Working with individuals who have a lot of followers likely to take an interest in your products or services is a popular social marketing tactic. See if you can scoop a recommendation or two, whether you need to pay them or offer freebies instead.
Encourage Facebook Reviews
Invite customers to create honest reviews on Facebook: star ratings and a few sentences about your products, services, customer care, prices etc. lend real credibility to your niche business.
The more reviews you get, the better your business will look. First-time buyers may find the encouragement they need to convert when they see multiple solid ratings.
Just be sure you resist the urge to create fake reviews yourself: assume your consumers are smart enough to know when something doesn’t ring true.
Be Smart: Limit Your Network Choice
Running your niche business probably means long days, keeping multiple plates spinning and just trying to stay on top of everything you need to do to stay in the black.
So, be careful to not spread yourself too thin when diving into social marketing. Trying to run accounts on as many social networks as you can might be too much too soon.
Instead, focus on making the most of just one or two. Do a little research to find out where your target audience tends to be most active and really engages with businesses.
Trust the Professionals to Help Drive Success
The next key point to bear in mind: don’t take on more than you can handle. You have enough of a challenge growing your niche business and securing a foothold in the market without trying to navigate the complexities of social marketing yourself.
Trust professional marketing experts to handle your social marketing instead. Our Orange County digital marketing agency has the tools, the talent and the experience to bring your niche business to a bigger audience.
Want to know more? Have questions about how we can up your digital marketing game? Just get in touch now!