A solid SEO strategy can increase your busines’s visibility and drive traffic to your site. But actually putting one together can be tough if you’re new to search engine optimization.
In this post, our Orange County SEO experts explore four simple SEO tips to help you optimize your site and reach a bigger audience.
Take Advantage of Video
Video is a key element of most successful marketing campaigns today, and you can utilize it to boost your SEO. It’s estimated that 80 percent of all online traffic will be video by 2021, and it’s an easy way to increase a page’s ability to engage visitors.
Try to create how-to videos, product demonstrations, roundtable discussions with industry experts — content that offers real value. Just make sure you keep the quality high.
Optimize your video content by creating keyword-rich meta titles and descriptions. And don’t just upload them to your site: share them on social media and create a YouTube channel too.
Keep your content well-organized and easy to read
One of the most important parts of any effective SEO campaign is getting your content’s structure right.
Keep your content easy to read and scan. Users don’t want to wade through blocks of dense text, and they’ll click away if they can’t find the information they’re looking for.
Use plenty of whitespace and make paragraphs short, usually just four of five sentences each. Headers (H1, H2, H3) create a clear hierarchy and enable search engines to understand your content better.
To return to our first point, include videos to elaborate on text content in a more dynamic way (e.g. showcasing a product you’ve described).
Optimize Your Content for Voice Search
Voice search is increasingly important as more and more people use their mobile devices to find products or services. It’s actually the second-most popular way to conduct searches on a mobile device.
These are often phrased as questions, such as “where is the nearest Mexican restaurant?”. So, implement questions and answers into your content to increase your visibility.
If you run a local business, include geo-targeted terms to target prospects who might be looking for the exact products or services you offer. They could be around the corner from your company with big money to spend!
Target Mobile Users
Google’s mobile-first indexing means websites optimized for smartphones and tablets are more likely to rank higher than those that aren’t.
That’s no surprise: think how often you use your own mobile device to shop, find information, etc. Make sure you use a responsive web design to provide visitors with a positive user experience on any device, and run regular speed tests to understand how long users need to wait before pages load.
Follow these four simple SEO tips to optimize your website and boost your visibility. Want to work with Orange County SEO experts and discover the benefits of a tailored search engine optimization campaign?