Are you operating in a niche market?
If you are, then you’ll know marketing a smaller company can be incredibly difficult. However, an effective, well-structured SEO campaign can help you promote your company properly and grow your customer base significantly.
If you’re looking to expand your niche business’s reach in an organic way, read on for some top SEO tips.
Engage your customers to build brand loyalty
You need to make engaging your customers and prospects a priority from day one. Your digital marketing campaign should include social media marketing (SMM), incorporating both paid ads and regular posts.
Make a real effort to engage users, whether they’re current followers or not. Visual content is critical to grab attention on social media, so use images and videos throughout your posts.
The more eye-catching and clear to understand your marketing materials are, the more likely people are to share them. Brand posts with images have been shown to achieve more interactions than those without.
Never bombard users with a slew of promotional posts. Focus on captivating rather than selling, selling, selling.
Visual content is obviously just as important on your website. Keep your text brief and to the point, but make sure your blogs, product pages, and more are rich with visuals too. Short videos introducing your brand and your team can convey background information in a much more accessible way than expecting a visitor to read blocks of text.
Check out your competition
Even in niche businesses, you’ll face some competition. Unless you’ve created a product or service that nobody else on the planet has, you should be able to research what rival companies are doing to expand their reach.
What are they doing on social media? How are their blog posts distributed and what traction do they get?
Take the time to look at the competition ahead of you and behind you. See what to do and what not to do in your own SEO campaign.
Make friends in high places
One particularly effective SEO technique for niche businesses is to make connections with useful websites.
For example, if your business specializes in creating accessories for games consoles, consider trying to forge links with a high-profile blog focused on games. Can you get them to review some of your products, whether this is in blog posts or videos on YouTube? Are you able to make an impact with their audience?
However, only choose blogs or sites that aren’t in direct competition with you or already linked to other rivals of yours. Do your research first.
At Nett Solutions, our Orange County SEO team can help your niche business expand your reach and build a bigger reputation. Give us a call to discuss your options now!