Tag: retargeting ads

How Can Retargeting Benefit Your Small Business Here are 4 Reasons to Try It

How Can Retargeting Benefit Your Small Business? Here are 4 Reasons to Try It

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Retargeting ads are designed to grab users who leave your website without buying products or taking another valuable action. They’re part of many digital marketing strategies, but why? What makes them so important to companies of all sizes?

Below, our Orange County SEO agency shares four reasons why your small business needs to try retargeting ads.

Bring Users Back to Complete Abandoned Transactions

Around 85% of US consumers shopping on mobile devices abandoned carts in the first quarter of 2024. That could be because they:

  • Decided your shipping was too expensive
  • Had to take a phone call
  • Remembered they had to be somewhere
  • Wanted to look for a better deal

Whatever the reason for an abandoned cart, retargeting can help you bring users back to convert. It gives you another chance to win new customers even if their first interaction with your business didn’t quite go to plan.

Keep Your Small Business Fresh in the Shopper’s Mind

Retargeting is fantastic for reminding would-be customers that your business exists, even if they don’t click through to your site immediately. Users may need more reminders and persuasion before they convert, but retargeting ads will help keep your business fresh in their minds.

They already showed an interest in your small business when they visited your website in the first place. Your retargeting ads have a good chance of appealing to them and rekindling that interest. Over time, they may come back to your site to check out your products or services and convert.

Target Customers at Different Stages of Their Journey

Retargeting ads are helpful at all stages of the customer journey. Here’s how:

  • Awareness: Retargeting ads remind website visitors about the products or services they looked at, increasing their awareness of your business.
  • Consideration: At the consideration stage, potential customers may be checking reviews of your small business and seeing how you compare to competitors. Retargeting ads that show off competitive pricing, awards, and positive ratings can give you an edge.
  • Decision: Retargeting ads at the decision stage must be persuasive enough to inspire users to choose your business over others. Discounts, free shipping, and other incentives can excite potential customers.
  • Retention: Retaining customers is vital. Promoting new products and special deals can keep buyers coming back to your site.

Retargeting Ads are a Cost-Effective Way to Reach Customers

Retargeting ads are aimed at people who have encountered your business already. You’re not displaying ads to just anyone: you’re reaching out to users who are more likely to convert than people who are completely unaware of your company.

As a result, retargeting ads offer a better chance of getting a return on your investment and complement other forms of digital marketing brilliantly.

Ready to Try Retargeting for Your Small Business?

Retargeting is a fantastic form of digital marketing for businesses. It can help you convert new customers and retain existing ones in the long run.

And our Orange County SEO agency is here to help you with unique retargeting ads tailored to your business. To get started, contact us today!

 

How Can Retargeting Ads Help with Abandoned Carts

How Can Retargeting Ads Help with Abandoned Carts?

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Why do customers abandon their carts?

Reasons vary. For example, in 2021, 37% of North American shoppers abandoned a purchase because estimated shipping times were too long. Other factors include finding a better deal elsewhere or getting distracted.

Identifying the most common reasons why users are abandoning their carts will give you the insight you need to create a better experience for new visitors and increase conversions gradually.

But building effective, persuasive retargeting ads can help you bring those shoppers back to your site to complete their purchase sooner rather than later. How does this work?

In this post, our Orange County digital marketing pros will explore retargeting ads and how they help with abandoned carts.

How Do Retargeting Ads Work?

Retargeting ads are a simple way to re-engage visitors who showed an interest in your site.

To get started, you add Google’s remarketing tag (a piece of code) to your website to track users. You can use it to track page visits and actions, such as putting a product into a shopping cart.

When the tag is in place, you’re all set to target potential customers with ads that promote your business or specific products and services they showed an interest in. Your ads might remind them that they have one or more items in their cart on your site. And if they return and complete that transaction, you’ll have your retargeting ads to thank.

But even if they don’t lead to a fast conversion, retargeting ads are valuable for building brand awareness too. They can help your business linger in a potential customer’s mind long after they visit your site.

How to Make Your Retargeting Ads More Effective?

Creating retargeting ad campaigns that bring potential customers back to their abandoned carts isn’t easy. But putting time and effort into retargeting ads will pay off if you get them right.

Here are a few tips to help you make yours more effective.

Grab Attention with Discount Codes

If a visitor has shown enough interest in a product to add it to their cart, even if they left it there, you could whet their appetite by promising a discount in your retargeting ads.

Use Time as an Incentive

If you notice that certain products are left languishing in carts more than others, consider putting them on sale for a while. Create retargeting ads that promote these “limited-time deals” with a sense of urgency, and potential customers may feel more inclined to take the plunge.

Be Sparing with Ad Frequency

Avoid showing your ads to the same potential customers too many times each day or you’ll put them off your business. Sensible frequency capping will help, but knowing when you’re showing ads too little or too often is tough.

Make it easy on yourself: let us take care of your retargeting ad campaigns for you. Our Orange County digital marketing agency will build tailored campaigns to help you reach the right people with the right ads.

Speak to us today to get started!