Category: SEO strategy

Mobile SEO Tips: Make Your Site Better on Mobile Devices

Mobile SEO Tips: Make Your Site Better on Mobile Devices

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As 91% of people in the US own a smartphone, every business needs a strong mobile SEO strategy. The better your site functions on a mobile device, the more likely you are to engage users and win conversions.

Want to improve your website’s performance on mobile? Our Orange County SEO specialists explore four helpful ideas below.

Embrace Responsive Design

Responsive design is a staple of any successful mobile SEO strategy. This is a popular method for businesses on all scales: it ensures that a website comfortably fits any user’s device and screen.

This eliminates the risk of oversized images, shrunken content, and other issues that could chase users away from your site. By focusing on responsive design, you’ll give potential customers a more satisfying user experience and increase the chance that they’ll stay around long enough to convert.

Keep Content Mobile-Friendly

Your content should be written well and offer readers value, but it has to be formatted for mobile sites too. If it’s hard to read and navigate, users may leave before they get what they need from your content.

Here are a few tips to keep in mind:

  • Keep paragraphs short to make text easier to scroll
  • Use descriptive headers and subheaders for a reader-friendly structure
  • Compress images to encourage fast loading
  • Stick to the point — give readers the insight they need fast

Your content should be easy to read and understand, with eye-catching call-to-action (CTA) buttons that tell readers what step to take next. And if you’re repurposing old content, make sure the updated version is mobile-friendly too.

Include Keywords Tailored to Voice Searches

In some cases, asking a device’s virtual assistant to find a product, service, or local venue is quicker and more convenient than searching manually. That’s why your mobile SEO strategy should include targeting keywords for voice searches.

Long-tail keywords phrased as questions (such as “what’s the best pizza restaurant near me?”) are crucial. These target users looking for a specific (often local) solution on their mobile device, and fit the conversational style often used in voice searches.

Improve Page Speed

To give potential customers one less reason to leave your site without converting, work on reducing page speeds. Here are a few ways to do that:

  • Compress visuals to make them quicker to load
  • Try lazy loading (only showing visuals when visible)
  • Minimize redirects (sending users to another URL)
  • Allow browser caching (storing resources on user devices)

Check your page load times regularly to stay on top of any issues that could affect it.

Building the Ideal Mobile SEO Strategy for Your Business

Creating a solid mobile SEO plan can help your business deliver a better user experience across devices.

Not sure where to start? Our Orange County SEO agency is ready to help you with a bespoke mobile SEO strategy for your business. Get in touch today to speak to our SEO pros!

 

How a Powerful SEO Strategy Can Help Small Businesses

How a Powerful SEO Strategy Can Help Small Businesses

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Finding a way to stand out online and attract customers is a common challenge for small businesses. But a well-planned, well-executed search engine optimization (SEO) strategy can make a huge difference to your online performance.

How? Our Orange County SEO team explores five major benefits below.

Increase Your Online Visibility

Securing a good position on search engine results pages (SERPs) is vital for any small business, whatever your industry or niche. The higher your results, the more likely you are to attract clicks.

A strong SEO strategy focuses on optimizing multiple aspects of a website, including:

  • Architecture
  • Content
  • Page speed
  • Security
  • Links (internal and external)

Working on your SEO, especially with input from seasoned experts, will improve your small business’s visibility on SERPs and help you attract more organic traffic.

Generate Valuable Leads

While email marketing and gated content can help you generate leads, a well-crafted SEO strategy can work wonders too.

Effective SEO helps potential customers discover your website organically, and if it provides the insight or solutions they’re looking for, they may become valuable leads. And down the line, you can nurture these into conversions.

Build Trust and Credibility with New Customers

Working hard on your SEO can help your small business rank highly for a range of keywords. This will make your site appear more authoritative and reliable to potential new customers, which is critical in competitive industries and niches. Just make sure that the overall quality of your site is good enough to keep visitors hooked.

Provide Visitors with a Better Experience

A key part of SEO is improving the overall quality and performance of your website. If your site is hindered with slow load times, duplicate content, or broken links, search engines may penalize you. And when that happens, your visibility on SERPs is likely to drop significantly.

Focus on these elements to optimize your site:

  • Mobile compatibility — more than 62% of global website traffic came from mobile devices in Q4 2024
  • Speed — aim for page load times of no more than 2 or 3 seconds
  • Navigation — make sure users can find the information or products they need in as few clicks as possible

Optimizing your small business’s site will help search engine crawlers index it properly, and you’ll provide visitors with a better, smoother experience overall.

Attract Local and Long-Distance Customers

Small businesses can use SEO techniques to reach local customers and shoppers further afield (whether that’s in a neighboring state or the other side of the planet).

To appeal to nearby customers, target local keywords (e.g. “vegan coffee shop in Orange County”) in your content and service descriptions. To target international customers, you’ll need to research keywords and search trends in different locations.

Creating Your Small Business’s Bespoke SEO Strategy

An effective SEO strategy can consistently drive more traffic to your small business’s website and help you achieve a stronger presence.

Our Orange County SEO agency will build a bespoke strategy for your business, creating the right plan to boost your online visibility and help you expand your reach. To learn more about how we’ll create your tailored SEO strategy, get in touch today!