As 91% of people in the US own a smartphone, every business needs a strong mobile SEO strategy. The better your site functions on a mobile device, the more likely you are to engage users and win conversions.
Want to improve your website’s performance on mobile? Our Orange County SEO specialists explore four helpful ideas below.
Embrace Responsive Design
Responsive design is a staple of any successful mobile SEO strategy. This is a popular method for businesses on all scales: it ensures that a website comfortably fits any user’s device and screen.
This eliminates the risk of oversized images, shrunken content, and other issues that could chase users away from your site. By focusing on responsive design, you’ll give potential customers a more satisfying user experience and increase the chance that they’ll stay around long enough to convert.
Keep Content Mobile-Friendly
Your content should be written well and offer readers value, but it has to be formatted for mobile sites too. If it’s hard to read and navigate, users may leave before they get what they need from your content.
Here are a few tips to keep in mind:
- Keep paragraphs short to make text easier to scroll
- Use descriptive headers and subheaders for a reader-friendly structure
- Compress images to encourage fast loading
- Stick to the point — give readers the insight they need fast
Your content should be easy to read and understand, with eye-catching call-to-action (CTA) buttons that tell readers what step to take next. And if you’re repurposing old content, make sure the updated version is mobile-friendly too.
Include Keywords Tailored to Voice Searches
In some cases, asking a device’s virtual assistant to find a product, service, or local venue is quicker and more convenient than searching manually. That’s why your mobile SEO strategy should include targeting keywords for voice searches.
Long-tail keywords phrased as questions (such as “what’s the best pizza restaurant near me?”) are crucial. These target users looking for a specific (often local) solution on their mobile device, and fit the conversational style often used in voice searches.
Improve Page Speed
To give potential customers one less reason to leave your site without converting, work on reducing page speeds. Here are a few ways to do that:
- Compress visuals to make them quicker to load
- Try lazy loading (only showing visuals when visible)
- Minimize redirects (sending users to another URL)
- Allow browser caching (storing resources on user devices)
Check your page load times regularly to stay on top of any issues that could affect it.
Building the Ideal Mobile SEO Strategy for Your Business
Creating a solid mobile SEO plan can help your business deliver a better user experience across devices.
Not sure where to start? Our Orange County SEO agency is ready to help you with a bespoke mobile SEO strategy for your business. Get in touch today to speak to our SEO pros!