Retargeting is a powerful tool in the online advertising world. Even if you are not using it as part of your current marketing strategy, you’re competition probably is! This technology allows you to place ads in front of visitors who have already been to your website while they browse the internet. Retargeting is a powerful marketing tool, but it is easy to get wrong, and the consequences can be costly in terms of your budget and brand.
Create eye catching, dynamic ads that include a strong hook. A “hook” gives your prospects a compelling reason to take action right now. Examples of hooks are deals, sale pricing, discounts, or coupon codes. Make sure to include a phone number on all of your ads!
Don’t make the common mistake of creating one campaign that contains numerous ad groups. Create multiple campaigns, one for each of your desired goals. Your campaigns will be a lot easier to manage and you will have a better understanding of what is working and what is not.
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In a recent Google case study we can see some astonishing results with the use of Dynamic Remarketing. Click here to see the results.