Without a true understanding of what people are actually typing into a browser to find a particular product or service, many businesses make the costly mistake of guessing which terms they think people would use to search for what they do. The vast majority of the time the way people actually search varies significantly from what businesses assume.
The other error that can be even more costly to a business is assuming that a high search volume automatically means more business. Just because a search yields a high search traffic volume it does not necessarily mean targeted traffic or qualified leads.
For example a tradeshow design firm might purchase the keywords “trade show” and receive an exceedingly high volume of people searching that phrase, however many of these people will be looking for trade shows to attend. Broad terms are searched heavily but they do not necessarily get the click throughs and conversions that more targeted keywords would yield.
Nett Solutions looks at more than just volume. Our focus is to give you a targeted strategy that will yield qualified leads that are more likely to be searching for exactly what you have to offer