Online advertising is an expanding field, offering companies across all sectors a wide variety of options. No matter how much or how little money you have available, making the right choices is key.
However, your budget does dictate your freedom to experiment. Those on a bigger budget can simply try again if one method fails to generate the best response. On the other hand, you’re unlikely to have the cash to finance another attempt on a smaller budget, making each choice more important.
You need to invest a small marketing budget in the right places, but how do you know what these are?
Embrace Email Marketing
Email marketing offers businesses in all industries an outstanding ROI. A recent study indicated that marketers achieved a $44.25 profit on every dollar they invested in this channel on average.
Studies have also indicated that customers prefer to receive email marketing over any other. Perhaps this is due to the feeling of intrusion created by unwarranted phone calls, and the inconvenience of binning physical junk mail.
Emails can be custom-built to target specific customers, greeting them directly by name. This builds trust, and helps to make recipients feel more valued. Just as creating a strong brand-identity is vital for you, treating your customers as unique individuals is equally important.
Go Mobile As Soon As You Can
With 81 percent of buyers heading online before actually visiting a store or business in person, the benefits of a strong online presence are undeniable. According to a study, more than half of searches performed on a mobile device led to conversions within just one hour.
Google itself has admitted that the amount of searches performed on mobile devices have now overtaken those conducted on computers. Mobile-friendly websites are easier, faster, and more enjoyable to browse on smartphones and tablets. Ensure you provide consumers with the best experience possible to increase your chances of conversions.
This is a low-cost, hassle-free technique that no business can afford to ignore.
Social Media Is Your Affordable Friend
We all know social media posts are an essential marketing technique, but are you really achieving your full social potential? Investing in sponsored posts on LinkedIn, Facebook, and Twitter is relatively cheap, and can bring your posts to thousands of new potential customers every week.
Social media is, of course, a highly competitive marketing channel. With enough time, effort, and research, though, any business can build their presence. Use hashtags to grab attention, take part in trending ‘games’ (such as #ChangeAWordRuinAMovie), and use lots of visual content. Ensure your posts are relevant, and don’t underestimate the importance of injecting personality into your updates.
The faster and more transparent your responses, the better followers will warm to you. Just give it time – don’t expect revolutionary results within one day.
At Nett Solutions, we’re an experienced Orange County SEO agency dedicated to helping businesses of all sizes boost their online performance. We can create a bespoke marketing strategy for your brand, utilizing today’s latest and greatest techniques.
Want to know more? Give us a call!