Tag: SEO strategy

More than 5 million small businesses operate in the United States, and many rely on the internet to attract customers. 

No matter how niche your business may be, you can use various techniques to boost your visibility online — including content marketing.

By publishing high-quality content, you may grow your audience, stand out, and build credibility. But how?

Our Orange County SEO specialists explain three ways that content can improve your visibility.

Match Search Intent for Relevant Results

Matching search intent is a must for effective SEO. Search intent refers to the reason why a user is looking for specific information, products, or services online. 

It goes beyond using relevant keywords, which is still a critical part of search engine optimization. Instead, it’s about understanding your target customer’s motivation and pain points.

There are different types of search intent: informational, navigational, commercial, and transactional. By creating content that caters to the user’s intent type, your website is more likely to show for relevant searches.

Earn Backlinks from Trusted Sites

Earning backlinks is a major part of building an impactful SEO strategy. If a high-authority website links back to your site, search engines consider it a sign that your site is trusted and valuable. That may help improve your site’s ranking over time.

Another benefit of backlinks is that they provide a direct route to your site for users who have been reading on a related topic. If your content is good enough, you could keep them on your site and earn their trust.

But creating content that’s worthy of backlinks can be difficult. Focus on giving users valuable information and insights that they can’t find elsewhere. Content with a unique or fresh angle is more likely to earn backlinks than formulaic, generic work.

Prompt Engaged Conversations and Shares on Social Media

By encouraging users to share your content on social media, you can help your business become more visible. Hundreds of millions of people use social networks, including your customers. For example, Reddit alone has 328 million annual users in the U.S. alone.

If users are talking about your content on Reddit, Facebook, and alternative networks, they can help other people find it too. Potential customers who never visit your site could still discover your business through a solid blog post, article, or video.

To encourage shares, make it easy for users to post your content on social media with just a click or two. And ensure that your content is always worth sharing, whatever its format.

Building Your Small Business’s Online Visibility

Creating impactful content can help your small business attract attention, build trust, and convert visitors into customers. But you’ll also need to optimize your content and leverage other SEO techniques to achieve significant results.

Our Orange County SEO agency has helped small businesses in diverse spaces achieve better online visibility. We’ll create a custom strategy to put your business in front of the users you’re looking for.

Want to know more about what we can do for your online presence? Chat with our SEO experts today!

As 91% of people in the US own a smartphone, every business needs a strong mobile SEO strategy. The better your site functions on a mobile device, the more likely you are to engage users and win conversions.

Want to improve your website’s performance on mobile? Our Orange County SEO specialists explore four helpful ideas below.

Embrace Responsive Design

Responsive design is a staple of any successful mobile SEO strategy. This is a popular method for businesses on all scales: it ensures that a website comfortably fits any user’s device and screen.

This eliminates the risk of oversized images, shrunken content, and other issues that could chase users away from your site. By focusing on responsive design, you’ll give potential customers a more satisfying user experience and increase the chance that they’ll stay around long enough to convert.

Keep Content Mobile-Friendly

Your content should be written well and offer readers value, but it has to be formatted for mobile sites too. If it’s hard to read and navigate, users may leave before they get what they need from your content.

Here are a few tips to keep in mind:

• Keep paragraphs short to make text easier to scroll
• Use descriptive headers and subheaders for a reader-friendly structure
• Compress images to encourage fast loading
• Stick to the point — give readers the insight they need fast

Your content should be easy to read and understand, with eye-catching call-to-action (CTA) buttons that tell readers what step to take next. And if you’re repurposing old content, make sure the updated version is mobile-friendly too.

Include Keywords Tailored to Voice Searches

In some cases, asking a device’s virtual assistant to find a product, service, or local venue is quicker and more convenient than searching manually. That’s why your mobile SEO strategy should include targeting keywords for voice searches.

Long-tail keywords phrased as questions (such as “what’s the best pizza restaurant near me?”) are crucial. These target users looking for a specific (often local) solution on their mobile device, and fit the conversational style often used in voice searches.

Improve Page Speed

To give potential customers one less reason to leave your site without converting, work on reducing page speeds. Here are a few ways to do that:

• Compress visuals to make them quicker to load
• Try lazy loading (only showing visuals when visible)
• Minimize redirects (sending users to another URL)
• Allow browser caching (storing resources on user devices)

Check your page load times regularly to stay on top of any issues that could affect it.

Building the Ideal Mobile SEO Strategy for Your Business

Creating a solid mobile SEO plan can help your business deliver a better user experience across devices.

Not sure where to start? Our Orange County SEO agency is ready to help you with a bespoke mobile SEO strategy for your business. Get in touch today to speak to our SEO pros!