social media marketing

Social Media Marketing in Orange County

How to Get Social Media Marketing Right for Your Business

mwon

Social media marketing is a must for every business. Big or small. New or established.

Why?

So, we know social media marketing has big potential to get your brand and products in front of a huge audience.

But how can you get it right?

 

Know Who Your Audience is and What they Care About

When you know your target audience, their interests, their values, and their buying habits, you can narrow your marketing’s focus.

For example, let’s say you want to target millennials. You’re in luck: more than 90 percent of them use social media, compared to just 48 percent of baby boomers.

That means you have a high chance of reaching your ideal customer base through effective social media marketing. You need to:

  • Gather information on your existing customers (age, location, spending habits, purchase preferences)
  • Look at your competitors’ social media marketing: what techniques do they use to reach your shared audience?
  • Survey customers to discover which social networks they use, which days and times they tend to browse, etc.
  • Create buyer personas for different demographics within your audience

The more you know about your ideal customers, the more effective your marketing should be.

 

Focus on Engagement, Not Just Selling

It’s tempting to promote your products or services on social media shamelessly. But this is likely to bore and frustrate your followers.

Work on engaging your audience through relevant, valuable content. Use images, videos, concise text, and more to keep your posts diverse.

Another key element of engagement is interacting with followers, responding to comments on posts, and more. Be transparent and accessible. Build relationships with the potential to translate into conversions down the line.

 

A/B Testing is Your Friend

A/B testing (or split testing) is a simple but effective way to determine the best ads and content for your social media marketing campaign.

Create two versions of ads or posts, incorporating different images, language, video lengths, GIFs, and more. Run them both at the same time, split between your audience equally, for a fixed period.

Analytics will reveal which version secures the highest engagement. You may or may not keep it as is, or build a new variation implementing the strongest features of the most successful one.

 

Stay Consistent

Establish a voice and stick to it.

That’s not to say you can’t evolve over time and embrace a slightly different tone. But it does mean it’s best to stay consistent across posts and social networks.

So, if you use punchy language and humorous GIFs on Twitter, don’t be painfully dry on Facebook.

This can disorient your audience, and suggest your team behind the scenes is unprofessional or disorganized. Consistency helps your brand develop a recognizable personality, build trust, and ensure followers know what to expect during interactions.

 

Social media marketing isn’t easy, but it’s worth putting time into developing a sound strategy that suits your business goals, audience, and budget.

Focus on building brand awareness, gaining trust, and establishing a consistent voice to maximize your campaign’s performance. Want help from a seasoned Orange County SEO team? We’ve got a free marketing analysis with your name on it!

 

Read More

Good First Impression with Effective Ads

Good First Impression with Effective Ads

nettsolutions

Marketing your niche business isn’t easy. You might face less competition than bigger brands in popular sectors but you still have to actually make an impact to secure those all-important conversions.

That means marketing. Smart, effective, consistent marketing. And one of the most important options open to any niche business is social media.

Here are some must-know tips to get you started.

 

Identify Your Audience

You should have a clear grasp of who your target audience is before you start marketing on social media. If you don’t, you could waste a lot of time and money throwing ads out to people who just don’t care how great your niche goods are.

Take advantage of Facebook’s Lookalike Audience tool to narrow your marketing reach. Twitter’s Tailored Audience lets you turn engagement into valuable marketing opportunities too. Do your research: look into what’s available and how it helps.

 

Reach Out to Influencers for a Little Boost

Niche businesses can receive some much-needed help from influencers. They might not generate $500 million for you like Cristiano Ronaldo did for Nike, but it’s still a smart move.

Working with individuals who have a lot of followers likely to take an interest in your products or services is a popular social marketing tactic. See if you can scoop a recommendation or two, whether you need to pay them or offer freebies instead.

 

Encourage Facebook Reviews

Invite customers to create honest reviews on Facebook: star ratings and a few sentences about your products, services, customer care, prices etc. lend real credibility to your niche business.

The more reviews you get, the better your business will look. First-time buyers may find the encouragement they need to convert when they see multiple solid ratings.

Just be sure you resist the urge to create fake reviews yourself: assume your consumers are smart enough to know when something doesn’t ring true.

 

Be Smart: Limit Your Network Choice

Running your niche business probably means long days, keeping multiple plates spinning and just trying to stay on top of everything you need to do to stay in the black.

So, be careful to not spread yourself too thin when diving into social marketing. Trying to run accounts on as many social networks as you can might be too much too soon.

Instead, focus on making the most of just one or two. Do a little research to find out where your target audience tends to be most active and really engages with businesses.

 

Trust the Professionals to Help Drive Success

The next key point to bear in mind: don’t take on more than you can handle. You have enough of a challenge growing your niche business and securing a foothold in the market without trying to navigate the complexities of social marketing yourself.

Trust professional marketing experts to handle your social marketing instead. Our Orange County digital marketing agency has the tools, the talent and the experience to bring your niche business to a bigger audience.

Want to know more? Have questions about how we can up your digital marketing game? Just get in touch now!

Read More

Must-Know Tips for Marketing Your Brand on Social Media

nettsolutions

 

Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy.

Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram etc every day.

Marketing your business on social media can be a challenge, then, but there are ways to get ahead. Read on for our Orange County digital marketing agency’s must-know tips.

 

Be Consistent with your Branding

Make it easier for users to recognize your brand from one social network to another. Keep the same colors, avatars and logos across all your social accounts to maintain consistency.

If users check out your brand on a few different networks and each one’s different, they might be unsure how authentic they are.

 

Establish a Voice

Every business needs a consistent tone over all social channels. You have to speak to your audience in an appropriate way, based on their average age, lifestyle, purchasing preferences and other key determining factors.

This is easier when you know which demographic(s) you’re aiming for. Relating to followers in an authentic way will maximize engagement and help drive more traffic to your site too.

 

Stay Active

Users looking at your social accounts may wonder how legitimate your business is if your posts are sporadic. Keeping a regular posting routine is critical to keep your audience engaged and aware of your brand.

 

Build Relationships with Influencers

Connecting with an influencer on social media can help you gain more attention and attract followers you may not otherwise. Having a prominent figure with a loyal fan-base promote your products or services may give your posts more traction.

Users will take an influencer’s endorsement as an indicator of your brand’s reliability and credibility too.

 

Be Careful with Automated Messages

It’s fairly common for businesses to send new followers an automated message to thank them for their interest and forge a stronger connection. While this might seem like a good idea, it can actually appear quite lazy and impersonal if messages are clearly generic.

Personalize automated messages you send to followers as best you can, especially when it comes to responding to complaints or queries.

 

Mix your Visual Content Up

Images, videos, GIFs and infographics should all feature in your social posts. Don’t just rely on text.

A mixture of visual content keeps your social activity more interesting and engaging. Posts will stand out more from competing ones and be more likely to prompt users to share them.

Our Orange County digital marketing specialists will create the right social media marketing campaign for your business, tailoring your package to your specific goals and needs.

Want to know more about what we can do for your social media presence? Just get in touch for a free quote now!

 

Read More