QUICK TIP #4 – Display Advertising

People spend 95% of their online time browsing websites with display ads. Whether you are trying to target a regional customer base or focus on nationwide markets, e-Display ads can help you generate online leads, jumpstart stagnant sales, introduce new or seasonal products, and help build your brand.

  • Using Contextual Targeting

Know who you are selling to. Your demographic settings should be tailored to the audience of these websites. For example, if you sell golf clubs, make sure you maximize your ad spend by targeting your ads to golf related websites.

  • Test, Test, Test

Display Ads are generally a “top of the funnel” campaign. That means it’s very broad. Be patient and test various targeting settings to see which ones are most effective.

  • Monitor Your Campaigns to Increase Efficiency

Check your analytics to find out which demographics, topics and categories are performing best. Spend more of your budget on the websites, or targeting groups that show higher conversion rates.


More on Display Advertising:

Thinking about introducing new or seasonal products for the holidays?  In a recent study by Experian.com we can see that nearly 60% of marketers will utilize online display advertising this holiday season, topping other popular channels such as search, email, and print ads.  Click here to read more.