Content marketing was a big, big buzzword for 2013, not least in Orange County. By the end of the year, as luck would have it, some very good pins were stuck into the bubble of people thinking that content marketing is the answer to everything. “Content marketing will never work” is the must-read for 2014, and the comments at the bottom are a must too. But before we get too contradictory right up front, keep in mind that Content Marketing was never the be-all-end-all for quick, impulse purchases and throw-away relationships.
If you’re thinking of content marketing for your Orange County business, you should also think of the multiple ways that content marketing is construed. Content marketing really is, simultaneously: