Barnacle’s Island Resort

THE CHALLENGE

Barnacle’s Island Resort is one of only a handful of rental resorts located on North Captiva Island, Florida, yet the company still found itself struggling to gain any traction in organic search results.

The owner had just completed a successful redesign of her website and had all the pieces in place to embark on her first SEO campaign. The biggest challenge in the lodging/hospitality industry is the fact that the search results are dominated by “Goliath” aggregator sites like Trip Advisor and VRBO. Always welcoming a challenge, Nett Solutions eagerly accepted the invitation to partner with her in this quest to help David slay Goliath.