With a whopping 92% of its 96 million unique monthly visitors making a purchase at a local business, Yelp is perhaps the most underutilized form of advertising for small businesses, especially when you consider that 42% of Yelp purchases happen in the same day!
Consumers are ready to spend money and make a purchase with a local business when they visit Yelp, but they are undecided on who to buy from. Yelp helps them take this final step in the buying cycle. Most of our clients think Yelp is synonymous with restaurants. One of the fastest growing and highest converting on this marketing platform is the service industry. Whether someone needs to fix a flat, find a new hair stylist, unclog a drain, get a massage, repair the AC or landscape their yard, Yelp is one of the key apps they use to evaluate and contact a local business.
SEO and Search Engine Marketing have a lot of moving parts. We’ve found that Yelp has just 2 simple key elements for a successful local business marketing campaign that will give you an edge over your competition.
Now let’s discuss the elephant in the room: “Does Yelp manipulate ratings favorably for advertisers and unfavorably for non-advertisers?” As a Premier Google Partner and an A-rated business with the BBB, our reputation is on the line whenever we work with a new ad channel. We have been in conversations with Yelp for over 3 years, closely monitoring their process to ensure our clients will not be at risk or harm. We’ve meticulously done our due diligence because we know our reputation and our clients’ success is at stake. While we are a relatively new Yelp Partner agency, we have been assured that Yelp does not and will not manipulate ratings. And as of now, we have only seen positive results for our clients.
Interested in Yelp? Want to know how the ratings work, or just unsure if Yelp is right for you? Click here to learn more.
Our Relevancy & Quality Score (RQS) Grader PLUS provides the benchmarking you need to increase revenue.
Meaning of picture:
I’m wildly influenced and motivated by the aesthetics of my environment and Simon Bailly’s retrofuture art style is a near perfect aesthetic.
People say I look like:
Aaron Taylor-Johnson (or at least that’s what my coworkers said when I asked [I had to Google him])
When I call in “sick,” I’m really:
Sick. I would never fake an illness in order to stay in bed watching movies all day. Literally have never done that before…
Quit hockey and moved back to sunny Southern California.
Try to stop passing off existentially charged and self deprecating commentary about my own existence as jokes.
Trying to find meaning in life while dealing with the banal repetition of day in, day out tasks. Oh no, I did it again…
Favorite pickup line:
Pointing to an empty part of the room and saying “My friend over there thinks you’re cute” and proceeding to indiscriminately sprint to the spot you were pointing at.
Interstellar, Eternal Sunshine of the Spotless Mind, and Django Unchained. Picking one isn’t happening.
My parents always nag me about:
Leaving my lights on. It’s a bad habit. I’m working on it.
“The struggle itself toward the heights is enough to fill a man’s heart. One must imagine Sisyphus happy.” – Albert Camus