When we spoke with Alisa, the owner of AKA Design, she shared two goals for growing her business. First, she wanted to increase the local online visibility of her firm. Second, she wanted to generate organic search leads targeting her specialization in restaurant/bar, hotel, country club, and healthcare interior design. With the goals set, we went to work.
THE "NETT" SOLUTION
New Wordpress Website
The first step was to move her website from an out-of-date Windows server to an updated, search engine-friendly CMS. We selected the best Wordpress theme for the brand, created a solid sitemap, styled the site, implemented content and utilized several plugins to set up the site for proper optimization and organic search performance. Since you don’t need to know any coding to change content on a CMS, the client no longer has to pay a web developer to edit the site, thus saving significant costs to the client down the line.
Keyword Research and Mapping
Focusing on the Dallas/Fort Worth area, we researched nearly 300 keywords and narrowed the list down to a potential 25. We then had the client select 10 keywords from our recommendations. **Within one year, results were so strong that 10 more target keywords, focused on the national level, were added.
With target keywords selected, we implemented the on-page optimization strategy across target pages of the website. This included page titles, headers, meta descriptions, and setting up a proper blog.
Content Creation/Link Building
In order to attract links the natural, organic way that Google recommends, we engaged in content placement and provided monthly blog posts along with a link building campaign.
THE "NETT" RESULTS
Increased Results by 120%
100% rise in lead conversions from the website. Opened up a completely new lead channel.