CASE STUDY

Integrated Sign Installations

THE CHALLENGE

As Integrated Sign Installations (IS Installations) reputation as the premier architectural signage installation company in Northern California grew, so did the sense that the website was underperforming when it came to driving traffic and leads. Nett Solutions identified IS Installations’ niche and specialized business as a prime opportunity to push organic performance to the next level. While a complete website redesign was underway, our SEO team began putting together the organic strategy.

THE "NETT" SOLUTION​

Nett-Solutions-Case-Study-Integrated-Sign-Installations
Our optimization goals were very straightforward: open the new pages up to organic crawling, increase rankings for targeted keywords, and increase the amount of qualified organic traffic and leads. Target Keyword Research We conducted thorough industry and competitive analyses to determine the best possible keywords for their niche. After collaborating with IS Installations to finalize the 10 target keywords, we began optimizing the new website pages for each. New Website Launch Pre-launch, we built a step-by-step SEO Launch Checklist for the client’s developers and built out a 301-redirect map to ensure a seamless transition when the site went live. On-Page Optimization We built an on-page optimization map which included more readable and keyword-targeted copy, properly formatted and targeted page titles, persuasive meta descriptions, and more targeted URLs. We also fixed duplicate content issues and implemented XML Sitemaps. Content Creation/Link Building The client was blogging daily so we adjusted our strategy to focus on off-site link building and content placement. We built an editorial calendar and assigned one of our college educated, US-based writers, with a background in specialized construction, to write long-form articles. Some examples of our published work are below:
  • http://www.creativebeacon.com/10-iconic-logos-world/
  • http://www.scaranodesigns.com/what-does-your-logosay-about-your-business/

THE "NETT" RESULTS​

ISInstallations Case Study

GABRIELLE B.

Gabrielle B.

Meaning of picture:
I’m constantly filming and chasing people around the office with my camera.

People say I look like:
Gigi Hadid or my friend Andrea

When I call in “sick,” I’m really:
traveling.

I finally:
bought a phone case.

I will:
Learn Spanish.

Favorite joke:
Were you invited to my BBQ? Because you’re all up in my grill.

Favorite pickup line:
I’d like to take you to the movies, but they don’t let you bring your own snacks.

Favorite Movie:
Get Out or The Shining

My parents always nag me about:
Most things…

Favorite Quote:
“We cannot become what we want by remaining what we are.” – Max Depree.