Our optimization goals were very straightforward: open the new pages up to organic crawling, increase rankings for targeted keywords, and increase the amount of qualified organic traffic and leads.
Target Keyword Research
We conducted thorough industry and competitive analyses to determine the best possible keywords for their niche. After collaborating with IS Installations to finalize the 10 target keywords, we began optimizing the new website pages for each.
New Website Launch
Pre-launch, we built a step-by-step SEO Launch Checklist for the client’s developers and built out a 301-redirect map to ensure a seamless transition when the site went live.
We built an on-page optimization map which included more readable and keyword-targeted copy, properly formatted and targeted page titles, persuasive meta descriptions, and more targeted URLs. We also fixed duplicate content issues and implemented XML Sitemaps.
Content Creation/Link Building
The client was blogging daily so we adjusted our strategy to focus on off-site link building and content placement. We built an editorial calendar and assigned one of our college educated, US-based writers, with a background in specialized construction, to write long-form articles. Some examples of our published work are below: