CASE STUDY

Integrated Sign Installations

THE CHALLENGE

As Integrated Sign Installations (IS Installations) reputation as the premier architectural signage installation company in Northern California grew, so did the sense that the website was underperforming when it came to driving traffic and leads. Nett Solutions identified IS Installations’ niche and specialized business as a prime opportunity to push organic performance to the next level. While a complete website redesign was underway, our SEO team began putting together the organic strategy.

THE "NETT" SOLUTION​

Nett-Solutions-Case-Study-Integrated-Sign-Installations
Our optimization goals were very straightforward: open the new pages up to organic crawling, increase rankings for targeted keywords, and increase the amount of qualified organic traffic and leads. Target Keyword Research We conducted thorough industry and competitive analyses to determine the best possible keywords for their niche. After collaborating with IS Installations to finalize the 10 target keywords, we began optimizing the new website pages for each. New Website Launch Pre-launch, we built a step-by-step SEO Launch Checklist for the client’s developers and built out a 301-redirect map to ensure a seamless transition when the site went live. On-Page Optimization We built an on-page optimization map which included more readable and keyword-targeted copy, properly formatted and targeted page titles, persuasive meta descriptions, and more targeted URLs. We also fixed duplicate content issues and implemented XML Sitemaps. Content Creation/Link Building The client was blogging daily so we adjusted our strategy to focus on off-site link building and content placement. We built an editorial calendar and assigned one of our college educated, US-based writers, with a background in specialized construction, to write long-form articles. Some examples of our published work are below:
  • http://www.creativebeacon.com/10-iconic-logos-world/
  • http://www.scaranodesigns.com/what-does-your-logosay-about-your-business/

THE "NETT" RESULTS​

ISInstallations Case Study

Jerry L.

Meaning of picture:
Best memories.

People say I look like:
Jeremy Lin

When I call in “sick,” I’m really:
In bed because I was out too late.

I finally:
Benched 2 plates.

I will:
Travel to Asia soon.

Favorite joke:
I’m so good at sleeping, I can do it with my eyes closed.

Favorite pickup line:
Is your name Ariel? Because it looks like mer-maid for each other.

Favorite Movie:
Guardians of the Galaxy

My parents always nag me about:
Sleeping too late.

Favorite Quote:
“If you’re not first, you’re last.”