With a whopping 92% of its 96 million unique monthly visitors making a purchase at a local business, Yelp is perhaps the most underutilized form of advertising for small businesses, especially when you consider that 42% of Yelp purchases happen in the same day!
Consumers are ready to spend money and make a purchase with a local business when they visit Yelp, but they are undecided on who to buy from. Yelp helps them take this final step in the buying cycle. Most of our clients think Yelp is synonymous with restaurants. One of the fastest growing and highest converting on this marketing platform is the service industry. Whether someone needs to fix a flat, find a new hair stylist, unclog a drain, get a massage, repair the AC or landscape their yard, Yelp is one of the key apps they use to evaluate and contact a local business.
SEO and Search Engine Marketing have a lot of moving parts. We’ve found that Yelp has just 2 simple key elements for a successful local business marketing campaign that will give you an edge over your competition.
Now let’s discuss the elephant in the room: “Does Yelp manipulate ratings favorably for advertisers and unfavorably for non-advertisers?” As a Premier Google Partner and an A-rated business with the BBB, our reputation is on the line whenever we work with a new ad channel. We have been in conversations with Yelp for over 3 years, closely monitoring their process to ensure our clients will not be at risk or harm. We’ve meticulously done our due diligence because we know our reputation and our clients’ success is at stake. While we are a relatively new Yelp Partner agency, we have been assured that Yelp does not and will not manipulate ratings. And as of now, we have only seen positive results for our clients.
Interested in Yelp? Want to know how the ratings work, or just unsure if Yelp is right for you? Click here to learn more.
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