Orange Aluminum ran a DIY Google Adwords campaign and felt it was not running at an optimum performance level. Being a true e-commerce business with no brick and mortar location, they wanted to extract more ROI out of the campaign, monitor the invalid clicks, narrow the focus of their marketing efforts, and track conversions.
Like most small business owners, his busy schedule didn’t allow him any time to learn and understand the complex Adwords system. This experience is typical of most small business owners who wear many hats. It takes a lot of time to truly learn and understand Adwords, so most businesses accept an “OK” campaign as acceptable. He contacted us seeking affordable, cost-effective expertise, and we delivered.