{"id":983,"date":"2024-03-12T13:39:12","date_gmt":"2024-03-12T20:39:12","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=983"},"modified":"2024-03-25T15:37:56","modified_gmt":"2024-03-25T22:37:56","slug":"how-to-reach-customers-near-you-with-good-local-seo","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2024\/03\/how-to-reach-customers-near-you-with-good-local-seo\/","title":{"rendered":"How to Reach Customers Near You with Good Local SEO"},"content":{"rendered":"

Local SEO can help nearby customers find your business online, whether they\u2019re using their smartphone, their laptop, or smart speaker. But what does a good local SEO strategy involve?<\/p>\n

Here are four great tips from our Orange County SEO agency to help you get started.<\/p>\n

Target Local Keywords <\/strong><\/p>\n

Focus on local keywords for effective local SEO. For example, if you\u2019re targeting parents and caregivers looking for kids\u2019 clothes near you, one location-specific keyword might be \u201cchild\u2019s clothing store in Orange County\u201d.<\/p>\n

When creating your content marketing strategy<\/a>, focus on local events, community news, and any other topics likely to appeal to nearby customers. This ensures you can pepper plenty of local keywords throughout your site organically.<\/p>\n

Take Advantage of Your Google Business Profile Listing<\/strong><\/p>\n

Google Business Profile (previously known as Google My Business) is a free tool that can help your company be more visible on SERPs. Use it to set up a distinctive local profile for your business, featuring key information, images, videos, and reviews. To avoid missed opportunities, update your Google Business Profile whenever your contact details change.<\/p>\n

It\u2019s crucial that you claim your Google Business Profile as soon as possible (if you haven\u2019t already), or someone else could. Fortunately, you can reclaim it if that happens, so don\u2019t worry!<\/p>\n

Welcome Customer Feedback and Reviews <\/strong><\/p>\n

Feedback and reviews can make a big impact on your local visibility. Positive feedback alongside your results on SERPs will give you more credibility, which is vital for small enterprises.<\/p>\n

Almost 70% of online shoppers read 1 to 6 customer reviews before they decide<\/a> whether to buy something or not. If you have a selection of varied, honest, but ultimately encouraging reviews to your name, a large number of potential customers are likely to check them before they do business with you.<\/p>\n

Ask customers to review your products and services after each transaction. Make the process as quick and simple as possible to reduce the risk of people giving up.<\/p>\n

Optimize Your Website for Voice Searches<\/strong><\/p>\n

Voice search plays an important part in local SEO. Imagine a potential new customer asking their virtual assistant \u201cwhere\u2019s the best pizza place near me?\u201d while walking within two minutes of your new Italian restaurant.<\/p>\n

If your site is optimized well for local SEO, you have an invaluable opportunity to bring someone new into your venue, impress them, and convert them into a repeat customer.<\/p>\n

Here are a few tips for voice search optimization:<\/p>\n