{"id":911,"date":"2021-11-12T12:18:48","date_gmt":"2021-11-12T20:18:48","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=911"},"modified":"2021-11-12T12:18:48","modified_gmt":"2021-11-12T20:18:48","slug":"5-of-the-best-ways-to-repurpose-your-content","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2021\/11\/5-of-the-best-ways-to-repurpose-your-content\/","title":{"rendered":"5 of the Best Ways to Repurpose Your Content"},"content":{"rendered":"

Do you struggle to create content that engages your target audience and helps you climb the SERPs?<\/p>\n

If so, you\u2019re not alone: 65% of marketers feel the same<\/a>.<\/p>\n

But a successful content marketing strategy isn\u2019t just<\/em><\/strong> about producing new material \u2014 it\u2019s knowing how to make the content you\u2019ve already created go further too.<\/p>\n

How?<\/p>\n

Here are five ideas for repurposing your old content and making it fresh.<\/p>\n

Collect articles, interviews, or case studies as ebooks<\/strong><\/p>\n

Gather content on a similar theme (e.g. hiring employees, sales techniques) and collect it into an ebook. You can use articles, interviews, or case studies \u2014 just make sure there\u2019s a clear reason to bundle them together.<\/p>\n

When you\u2019ve made an ebook, you can offer it as gated content to generate leads.<\/p>\n

Build a podcast from old blog posts <\/strong><\/p>\n

Around a quarter of the U.S. population listens to a podcast each week<\/a>, with 16 million Americans describing themselves as \u201cavid podcast fans\u201d. That\u2019s why a podcast can be such a fantastic addition to your content marketing strategy.<\/p>\n

Whether your business has an existing podcast or you want to produce a one-off episode, your blog posts are a terrific place to source material.<\/p>\n

But don\u2019t just read them aloud into a microphone: look at the posts with fresh eyes and consider how you can break them down into an audible format.<\/p>\n

And invite one or more people on to make the podcast into an engaging, insightful conversation rather than a monologue.<\/p>\n

Expand and refresh existing content with new data or perspectives<\/strong><\/p>\n

New research may have been published on a specific subject since you wrote a blog post or article on it. Your work might appear outdated or even irrelevant to a newcomer looking for reliable information.<\/p>\n

But you can fix that by updating old content to align with the latest insights. You won\u2019t need to start from scratch, and you can keep inaccurate information off your site (which could harm your credibility).<\/p>\n

Transform data into shareable infographics <\/strong><\/p>\n

Infographics convey information (such as statistics or tips) in a visual format, so they\u2019re quicker and easier to digest than a blog post or article. And they\u2019re highly shareable on social media, especially when they cover material your audience will value.<\/p>\n

If you have stats or other data from research, bundle them into a colorful, eye-catching infographic. Bloggers or other businesses may use it and add a link, driving traffic back to your site.<\/p>\n

Make a Q&A video from social interactions<\/strong><\/p>\n

Videos are a must for any content marketing strategy, and can help you improve engagement on your site<\/a>.<\/p>\n

You should find ample inspiration for videos in the questions visitors ask on social media or in comments on blog posts and videos. A brief Q&A video will provide useful information in a quick, visual, shareable way.<\/p>\n

Want to take your content marketing to the next level?<\/p>\n

Our Orange County SEO agency is here to help. Get in touch<\/a> to find out how we\u2019ll build the right content marketing strategy to increase your business\u2019s visibility, reach, and engagement!<\/p>\n","protected":false},"excerpt":{"rendered":"

Do you struggle to create content that engages your target audience and helps you climb the SERPs? If so, you\u2019re not alone: 65% of marketers feel the same. But a successful content marketing strategy isn\u2019t just about producing new material \u2014 it\u2019s knowing how to make the content you\u2019ve already created go further too. How? […]<\/p>\n","protected":false},"author":3,"featured_media":915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,70],"tags":[98,96,119,103,102],"class_list":["post-911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-search-engine-optimization-2","tag-orange-county-advertising","tag-orange-county-marketing","tag-orange-county-marketing-agency","tag-orange-county-search-engine-optimization","tag-orange-county-seo"],"yoast_head":"\n5 of the Best Ways to Repurpose Your Content - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "5 of the Best Ways to Repurpose Your Content", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2021\/11\/5-of-the-best-ways-to-repurpose-your-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 of the Best Ways to Repurpose Your Content - 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