{"id":906,"date":"2021-10-11T14:19:09","date_gmt":"2021-10-11T21:19:09","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=906"},"modified":"2021-10-11T14:19:09","modified_gmt":"2021-10-11T21:19:09","slug":"link-building-the-dos-and-donts-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2021\/10\/link-building-the-dos-and-donts-you-need-to-know\/","title":{"rendered":"Link Building: The Do\u2019s and Don\u2019ts You Need to Know"},"content":{"rendered":"<p>Link building is one of the most important parts of any effective SEO strategy, and it looks set to stay that way: more than 90% of marketers expect links still to feature in <a href=\"https:\/\/www.socialmediatoday.com\/news\/25-link-building-stats-for-your-seo-strategy-infographic\/582313\/\">Google\u2019s ranking algorithms <\/a>in 5 years.\u00a0\u00a0But getting external sites to link to yours can be tough, especially if you\u2019re experimenting with link building for the first time. That\u2019s why our Orange County SEO team has created the following list of 4 do\u2019s and 4 don\u2019ts for successful link building.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4 Link Building Do\u2019s<\/strong><\/p>\n<p><strong>Create High-Value Content Other Site-Owners Love<\/strong><\/p>\n<p>Good content is a must to generate links and <a href=\"https:\/\/www.nettsolutions.com\/blog\/2020\/08\/4-simple-seo-tips-to-help-boost-your-ranking\/\">boost your ranking<\/a> \u2014 you need to give site-owners a reason to direct their visitors to your site.<\/p>\n<p>This might be:<\/p>\n<ul>\n<li>A thought leadership post that establishes you as an authority<\/li>\n<li>A well-designed infographic featuring original research<\/li>\n<li>A comprehensive white paper offering detailed tips or insights<\/li>\n<li>A professional video featuring an interview with an industry leader, a tutorial, or anything else of value<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Write Guest Posts for Relevant Sites With a Solid Audience<\/strong><\/p>\n<p>Creating guest posts for industry websites or blogs relevant to your business, products, or services is a simple but effective tactic.\u00a0\u00a0This will introduce your brand to an established audience likely to have an interest in your brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Source Links from Satisfied Clients <\/strong><\/p>\n<p>If you run a B2B business, ask satisfied clients to link to you: for example, they may mention that your web design agency built their site or that you supplied IT hardware for a key project.\u00a0\u00a0A reputable company endorsing your services helps build trust and credibility.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Focus on Quality First <\/strong><\/p>\n<p>Prioritize building links from respectable sites that have good reason to connect to yours \u2014 even if this means a slow-and-steady approach. Set a realistic target for building good links and stick to it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4 Link Building Don\u2019ts<\/strong><\/p>\n<p><strong>Don\u2019t Write Content for Irrelevant Sites <\/strong><\/p>\n<p>Remember when we recommended writing guest posts for relevant sites?\u00a0\u00a0That\u2019s crucial to reach prospects likely to visit your site, but don\u2019t write for sites with no relation to your products or services just to place a link.\u00a0\u00a0If your business specializes in men\u2019s shoes and you publish a post for a blog covering French cuisine, readers won\u2019t be fooled. You may waste your time and energy on a task that leads nowhere.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Don\u2019t Experiment With Black Hat Tactics<\/strong><\/p>\n<p><strong>\u00a0<\/strong>Engaging in black hat schemes to build links and climb the SERPs is always a bad idea. Avoid paid links, cloaking, injecting links, and anything else that could put you in Google\u2019s bad books.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Don\u2019t Give Up Before You See Results<\/strong><\/p>\n<p>Link building for SEO takes time, commitment, and patience. You can\u2019t expect your ranking to improve instantly.\u00a0\u00a0Stick with it and be willing to adjust your strategy as new opportunities arise.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Don\u2019t Spam Blog Posts or Forums with Links <\/strong><\/p>\n<p><strong>\u00a0<\/strong>Never write comments on blogs or forums just to leave a link. Users and search engines will see right through it. You could damage your reputation and face penalization.<\/p>\n<p>&nbsp;<\/p>\n<p>Follow these 8 tips to hone your link building strategy and achieve better results. Want to know more? Have no idea how to build a better linking plan?\u00a0 Our Orange County SEO specialists are here to help \u2014 <a href=\"https:\/\/www.nettsolutions.com\/\">get in touch now<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is one of the most important parts of any effective SEO strategy, and it looks set to stay that way: more than 90% of marketers expect links still to feature in Google\u2019s ranking algorithms in 5 years.\u00a0\u00a0But getting external sites to link to yours can be tough, especially if you\u2019re experimenting with link [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":909,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,83,70],"tags":[98,96,119,120,103,102,6],"class_list":["post-906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-dailytips","category-search-engine-optimization-2","tag-orange-county-advertising","tag-orange-county-marketing","tag-orange-county-marketing-agency","tag-orange-county-marketing-firm","tag-orange-county-search-engine-optimization","tag-orange-county-seo","tag-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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