{"id":898,"date":"2021-07-19T15:42:07","date_gmt":"2021-07-19T22:42:07","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=898"},"modified":"2021-07-19T15:46:53","modified_gmt":"2021-07-19T22:46:53","slug":"how-to-use-videos-on-your-website-to-improve-engagement","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2021\/07\/how-to-use-videos-on-your-website-to-improve-engagement\/","title":{"rendered":"How to Use Videos on Your Website to Improve Engagement"},"content":{"rendered":"<p>Videos are one of the most common, popular forms of online content \u2014 and it\u2019s easy to see why:<\/p>\n<ul>\n<li>Around 65% of users are <a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/?sh=592b9311567f\">more likely to purchase an item online after watching a video<\/a><\/li>\n<li>Businesses that use video <a href=\"https:\/\/smallbiztrends.com\/2016\/10\/video-marketing-statistics.html\">achieve 41% more traffic<\/a> than those that don\u2019t<\/li>\n<li>Video posts have <a href=\"https:\/\/www.socialmediatoday.com\/marketing\/top-5-facebook-video-statistics-2016-infographic\">135% better organic reach<\/a> on Facebook than posts featuring photos only<\/li>\n<\/ul>\n<p>But with so many videos online, yours have to be good if they\u2019re going to attract visitors, engage them, and keep them on your site.<\/p>\n<p>Below, our Orange County SEO team explores four simple ideas to help you get started.<\/p>\n<p><strong>Introduce your business with a concise video <\/strong><\/p>\n<p>Yes, you already have an About Us page and pictures of your team at work on your website. But an introductory video can summarize your mission and values in a more dynamic way.<\/p>\n<p>Show us footage of:<\/p>\n<ul>\n<li>your products in action<\/li>\n<li>your employees working together<\/li>\n<li>your customers using your services<\/li>\n<\/ul>\n<p>Present the human side of your business in an honest, straightforward way to earn trust and build credibility.<\/p>\n<p><strong>Help customers get more out of your products with tutorials <\/strong><\/p>\n<p>Product tutorials or demonstrations can help existing customers get more out of their purchase and entice prospects to try an item for themselves.<\/p>\n<p>The video might involve a member of your team showing how to navigate a software product or use a gadget properly. Users may prefer to watch this instead of flipping through a manual or contacting support for advice.<\/p>\n<p>But product tutorial or demonstration videos should be easy to understand \u2014 avoid confusing jargon or unclear progressions from one action to the next.<\/p>\n<p><strong>Include customer testimonials for effective social proof<\/strong><\/p>\n<p>Text testimonials lend your business credibility and reassure new customers that they\u2019re paying for legitimate, quality goods or solutions.<\/p>\n<p>But video testimonials take it further. You can present visitors with first-hand insights into how your products\/services have benefited existing customers for added authenticity.<\/p>\n<p>Keep these brief and to the point. Include the customer\u2019s name, city of residence, and the name of their business (if necessary).<\/p>\n<p>And consider adding a customer testimonial video to a relevant landing page \u2014 <a href=\"https:\/\/techjury.net\/blog\/landing-page-statistics\/\">videos on landing pages can boost conversions by more than 85%<\/a>.<\/p>\n<p><strong>Demonstrate thought leadership to help your business stand out<\/strong><\/p>\n<p>Thought leadership content has grown increasingly important in the past few years, especially for B2B brands. Amazingly, around <a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-news\/2018\/7-surprising-stats-about-the-underappreciated-power-of-thought-l\">60% of decision makers claim that thought leadership content led them to do business with a company<\/a>.<\/p>\n<p>But while we tend to associate <a href=\"https:\/\/www.nettsolutions.com\/blog\/2020\/06\/how-to-make-thought-leadership-content-work-for-your-business\/\">thought leadership content<\/a> with blog posts and articles, it can include videos too.<\/p>\n<p>Consider interviewing a thought leader in your sector for a video on your homepage or relevant product\/service page. Or a member of your team could create a detailed presentation on a specific issue, including original research and statistics.<\/p>\n<p>Both can help to establish your business as an authority to be trusted.<\/p>\n<p>&nbsp;<\/p>\n<p>Engaging visitors and converting them into customers can be difficult \u2014 so leave it to the experts instead!<\/p>\n<p><strong>Our Orange County SEO team is here to help your business with a tailored strategy. <\/strong><a href=\"https:\/\/www.nettsolutions.com\/\"><strong>Get in touch to find out what we can do for you!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Videos are one of the most common, popular forms of online content \u2014 and it\u2019s easy to see why: Around 65% of users are more likely to purchase an item online after watching a video Businesses that use video achieve 41% more traffic than those that don\u2019t Video posts have 135% better organic reach on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,117,70],"tags":[98,96,119,120,103,102,6],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dailytips","category-pay-per-click","category-search-engine-optimization-2","tag-orange-county-advertising","tag-orange-county-marketing","tag-orange-county-marketing-agency","tag-orange-county-marketing-firm","tag-orange-county-search-engine-optimization","tag-orange-county-seo","tag-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Videos on Your Website to Improve Engagement - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;How to Use Videos on Your Website to 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