{"id":879,"date":"2021-05-14T09:57:19","date_gmt":"2021-05-14T16:57:19","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=879"},"modified":"2021-05-14T12:13:30","modified_gmt":"2021-05-14T19:13:30","slug":"6-tips-to-enhance-your-seo-performance-with-images","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2021\/05\/6-tips-to-enhance-your-seo-performance-with-images\/","title":{"rendered":"6 Tips to Enhance Your SEO Performance with Images"},"content":{"rendered":"<p>Do you optimize images to improve your SEO performance? Or do you <strong><em>never<\/em><\/strong> consider their impact on your ranking?<\/p>\n<p>If you aren\u2019t taking the time to optimize your images, you could be missing an opportunity to drive more traffic to your site and boost your SERP position.<\/p>\n<p>With the ongoing rise of visual search, images are returned for <a href=\"https:\/\/www.socialmediatoday.com\/news\/why-visual-search-will-be-one-of-the-biggest-digital-marketing-trends-of-20\/545999\/\">around 20 percent of Google searches<\/a>. That\u2019s why we named it one of our <a href=\"https:\/\/www.nettsolutions.com\/blog\/2020\/12\/seo-trends-2021-what-can-you-expect-to-see\/\">top SEO trends for 2021<\/a>.<\/p>\n<p>But what can you actually do to improve <strong><em>your<\/em><\/strong> SEO performance with images?<\/p>\n<p><span style=\"color: #333333;\"><strong>Be clear when naming image files<\/strong><\/span><\/p>\n<p>Descriptive file names are a <strong><em>must<\/em><\/strong>. Vague or generic names (e.g. \u201cimage001\u201d) won\u2019t help Google understand <strong><em>exactly <\/em><\/strong>what an image shows.<\/p>\n<p>Think carefully about how a file name can help a search engine recognize the contents of an image. Be specific, descriptive, and include keywords (such as \u201cmen\u2019s-black-Nike-sneakers\u201d).<\/p>\n<p><span style=\"color: #333333;\"><strong>Take advantage of alt text<\/strong><\/span><\/p>\n<p>On a similar note, alt text brings a wealth of opportunities to increase an image\u2019s visibility. Alt text is required under the American Disabilities Act (ADA) to ensure users with visual impairments understand what images contain (via screen readers or text-to-speech solutions).<\/p>\n<p>But alt text also helps search engines clarify the contents of an image and the page it\u2019s on. As with image file names, focus on clarity and precision. Include relevant keywords but be subtle (i.e. no stuffing).<\/p>\n<p><span style=\"color: #333333;\"><strong>Pick your image format carefully<\/strong><\/span><\/p>\n<p>JPEG and PNG are two of the most common image formats online (along with GIF and TIFF). But each has its advantages and drawbacks.<\/p>\n<p>JPEG images tend to be of a lower quality but load faster than PNG. And with PNG, quality is higher but file sizes are bigger. So, choose carefully.<\/p>\n<p><span style=\"color: #333333;\"><strong>Always compress images before you publish<\/strong><\/span><\/p>\n<p>Uploading uncompressed images can have a serious impact on user experience: images, and the pages they\u2019re on, will take longer to load. And users are more likely to abandon your site if they\u2019re waiting too long \u2014 bounce probability <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/page-load-time-statistics\/\">rises 32 percent when page load jumps from one second to three seconds<\/a>.<\/p>\n<p>Various tools and plugins can compress images for you. Aim to keep images below 100kb to reduce the risk of performance issues.<\/p>\n<p><span style=\"color: #333333;\"><strong>Incorporate images into sitemaps<\/strong><\/span><\/p>\n<p>Sitemaps are crucial for good SEO, as they help search engines discover a site\u2019s pages.<\/p>\n<p>Including images in your sitemap will increase the likelihood of a search engine indexing your images. And that could bring more traffic your way.<\/p>\n<p>Either add images to your existing sitemap or create a new one just for your pictures.<\/p>\n<p><span style=\"color: #333333;\"><strong>Keep images mobile-friendly for smartphone users<\/strong><\/span><\/p>\n<p>Responsive images will scale to align with your site\u2019s size on any device. This is <strong><em>so important <\/em><\/strong>when so many of us use smartphones to find products or services. For example, half of mobile users are <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/smartphone-user-search-behavior-statistics\/\">more likely to use a business\u2019s mobile site when shopping<\/a> instead of downloading their app.<\/p>\n<p>If you overlook responsiveness, you could chase users away with slow load times and poor overall performance.<\/p>\n<p>Nett Solutions is an Orange County SEO agency with years of experience helping businesses <strong><em>just like yours <\/em><\/strong>rank higher through tailored campaigns. To find out how we\u2019ll optimize your site and increase your visibility, <a href=\"https:\/\/www.nettsolutions.com\/\">get in touch today!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you optimize images to improve your SEO performance? Or do you never consider their impact on your ranking? If you aren\u2019t taking the time to optimize your images, you could be missing an opportunity to drive more traffic to your site and boost your SERP position. With the ongoing rise of visual search, images [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,70,1],"tags":[],"class_list":["post-879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dailytips","category-search-engine-optimization-2","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips to Enhance Your SEO Performance with Images - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"With the ongoing rise of visual search, images are returned for around 20 percent of Google searches. That\u2019s why we named it one of our top SEO trends for 2021. But what can you actually do to improve your SEO performance with images?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2021\/05\/6-tips-to-enhance-your-seo-performance-with-images\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Tips to Enhance Your SEO Performance with Images - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"With the ongoing rise of visual search, images are returned for around 20 percent of Google searches. That\u2019s why we named it one of our top SEO trends for 2021. 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