{"id":856,"date":"2020-10-13T12:33:35","date_gmt":"2020-10-13T19:33:35","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=856"},"modified":"2020-10-13T12:33:38","modified_gmt":"2020-10-13T19:33:38","slug":"how-to-optimize-your-content-for-voice-search","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2020\/10\/how-to-optimize-your-content-for-voice-search\/","title":{"rendered":"How to Optimize Your Content for Voice Search"},"content":{"rendered":"\n<p>How often do you use voice search on your mobile device?<\/p>\n\n\n\n<p>Chances are, you do it regularly. <a href=\"https:\/\/techjury.net\/blog\/voice-search-stats\/#gref\">Half of all searches<\/a> are expected to be voice-based by the end of 2020, and 30 percent of people browse the web without using a screen <em>at all<\/em>.<\/p>\n\n\n\n<p>That means businesses and organizations need to make sure their content targets voice searches effectively, but how?<\/p>\n\n\n\n<p><strong>Structure keywords to fit phrases<\/strong><\/p>\n\n\n\n<p>The proliferation of voice search is driving an increase in content designed to answer questions and suit specific types of phrases.<\/p>\n\n\n\n<p>For example, you might unlock your phone and ask Siri where the nearest vegan restaurant or movie theater is. You\u2019re looking for a fast answer for an immediate issue, rather than a specific product or service. Content intended to suit voice search should be written with question-focused searches in mind.<\/p>\n\n\n\n<p><strong>Pay more attention to local SEO<\/strong><\/p>\n\n\n\n<p>If you operate a business that caters to the local community primarily, take advantage of local seo techniques to increase your reach. So, if a user asks \u201cwhat time does Local Coffee Shop open on Saturday?\u201d, your content should help them find your business hours within moments.<\/p>\n\n\n\n<p>Make sure your company profile\u2019s details are correct on Google and cover all the information customers might need to know.<\/p>\n\n\n\n<p><strong>Optimize your site for mobile devices<\/strong><\/p>\n\n\n\n<p>Your site should be optimized to be mobile-friendly across devices. Otherwise, people may click through but leave when they realize half the content is missing. Even if a page takes too long to load, prospects might lose interest and try a competitor \u2014 the probability of users <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks-load-time-vs-bounce\/\">bouncing rises 123 percent<\/a> when a mobile page takes 10 seconds to load.<\/p>\n\n\n\n<p>Mobile pages should load quickly, be easy to browse on small screens, and display all media properly. Your content must be easy to scan, allowing users to scroll down to find relevant details easily. Follow proper content hierarchy and position the most important information at the top of the page.<\/p>\n\n\n\n<p><strong>Incorporate FAQs into your content<\/strong><\/p>\n\n\n\n<p>As question-based searches are increasingly common, one simple but effective way to boost your content\u2019s compatibility with voice queries is to add FAQs.<\/p>\n\n\n\n<p>These should answer questions directly and concisely, so anyone who navigates to your site to read them finds the information they\u2019re looking for. While there, they might be impressed by what they see and decide to stay longer. This could translate into conversions, whether that\u2019s a purchase or registration for a newsletter.<\/p>\n\n\n\n<p>Think about the sort of questions prospective and existing customers may have about your business, products, services, etc. For a little inspiration, check out your leading competitors\u2019 websites to see what they\u2019re addressing in their FAQ pages.<\/p>\n\n\n\n<p>Follow these simple tips to optimize your content for voice search and increase your visibility.<\/p>\n\n\n\n<p>Want some expert help to achieve better results? <a href=\"https:\/\/www.nettsolutions.com\/\">Find out how our Orange County SEO agency can help your business succeed today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How often do you use voice search on your mobile device? Chances are, you do it regularly. Half of all searches are expected to be voice-based by the end of 2020, and 30 percent of people browse the web without using a screen at all. That means businesses and organizations need to make sure their [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116,83,117,70],"tags":[107,98,96,119,103,102,62,61],"class_list":["post-856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-dailytips","category-pay-per-click","category-search-engine-optimization-2","tag-google-ads","tag-orange-county-advertising","tag-orange-county-marketing","tag-orange-county-marketing-agency","tag-orange-county-search-engine-optimization","tag-orange-county-seo","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Optimize Your Content for Voice Search - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;How to Optimize Your Content for Voice Search&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2020\/10\/how-to-optimize-your-content-for-voice-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Optimize Your Content for Voice Search - 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