{"id":836,"date":"2020-06-29T13:39:39","date_gmt":"2020-06-29T20:39:39","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=836"},"modified":"2020-06-29T13:39:39","modified_gmt":"2020-06-29T20:39:39","slug":"how-to-make-thought-leadership-content-work-for-your-business","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2020\/06\/how-to-make-thought-leadership-content-work-for-your-business\/","title":{"rendered":"How to Make Thought Leadership Content Work for Your Business"},"content":{"rendered":"<p>Why is thought leadership content so valuable?<\/p>\n<p>Because it can:<\/p>\n<ul>\n<li>inspire more than <a href=\"https:\/\/www.socialmediatoday.com\/news\/study-b2b-marketers-underestimate-the-power-of-thought-leadership\/554499\/\">47 percent of C-suite executives to share their details with your brand<\/a><\/li>\n<li>encourage close to 60 percent of decision-makers to work with your company<\/li>\n<li>motivate 61 percent of decision-makers to pay premium prices to work you<\/li>\n<\/ul>\n<p>But creating thought leadership content that makes an impact isn\u2019t easy, or <em>every<\/em> company would be considered an authority in its sector.<\/p>\n<p>So, how can you make thought leadership content work for you?<\/p>\n<p>Our Orange County SEO specialists have the answers \u2026<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Support Points with Original Research and Data <\/strong><\/p>\n<p>Conducting your own research is one of the most effective ways to help your thought leadership content stand out. This might be as simple as creating a poll on social media or as complicated as surveying industry experts around the world.<\/p>\n<p>Regardless of its scale, original research provides readers with insights they can\u2019t find anywhere else and ensures your content is unique. You offer more value than a competitor regurgitating others\u2019 data, and establish your site or business as a useful resource.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Create Gated Thought Leadership Content to Generate Leads<\/strong><\/p>\n<p>Most of your thought leadership content might appear on your business\u2019s blog or other websites e.g. industry news publications. But you can create longer pieces as gated content to capture leads.<\/p>\n<p>For example, a free 40-page ebook packed with unique, actionable insights can inspire visitors to submit their email address more than the promise of a monthly newsletter.<\/p>\n<p>Newcomers can check your existing content before deciding whether to sign up or not, and you can incentivize them further with a small discount or free trial.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Look at Competing Thought Leaders (and Do Better)<\/strong><\/p>\n<p>One simple step in creating thought leadership content is to explore your competitors\u2019 output. What blog posts, articles, whitepapers, and even books are they publishing? How do they promote it? Do they use special offers to attract interest?<\/p>\n<p>But remember: your content <em>must <\/em>be unique. So, be inspired by competitors but focus on establishing a distinctive presence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Make Content Relevant to Industry Changes, Product Releases, and Events<\/strong><\/p>\n<p>Good content is relevant. Not just to your audience, but to industry changes and events.<\/p>\n<p>That\u2019s why it\u2019s important to create a content calendar and schedule pieces to make the biggest impact. For example, if your business is attending an expo in two months, start gathering material for a deep post as soon as you can.<\/p>\n<p>This might document the creation of a product you plan to reveal or explore said product\u2019s expected market impact.<\/p>\n<p>Whatever the topic, the content can generate interest in the product and vice versa. And both can bring curious new visitors to your site.<\/p>\n<p>&nbsp;<\/p>\n<p>Thought leadership is a fantastic addition to a content marketing strategy and helps drive traffic. But what else can you do to attract more visitors, build authority, and boost engagement?<\/p>\n<p>Our Orange County SEO experts are here to help. <a href=\"https:\/\/www.nettsolutions.com\/orange-county-search-engine-optimization\/\"><strong><em>Just get in touch for your FREE Relevancy &amp; Quality Score Report now!<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is thought leadership content so valuable? Because it can: inspire more than 47 percent of C-suite executives to share their details with your brand encourage close to 60 percent of decision-makers to work with your company motivate 61 percent of decision-makers to pay premium prices to work you But creating thought leadership content that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,70,74,1],"tags":[5,22,8,9,58,98,96,103,102,6,62,61],"class_list":["post-836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dailytips","category-search-engine-optimization-2","category-social-media-marketing","category-uncategorized","tag-internet-marketing","tag-internet-marketing-firm","tag-nett-solutions","tag-nettsolutions","tag-nettsolutionscom","tag-orange-county-advertising","tag-orange-county-marketing","tag-orange-county-search-engine-optimization","tag-orange-county-seo","tag-search-engine-marketing","tag-search-engine-optimization","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Make Thought Leadership Content Work for 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