{"id":821,"date":"2020-02-20T12:38:10","date_gmt":"2020-02-20T20:38:10","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=821"},"modified":"2020-03-09T12:42:15","modified_gmt":"2020-03-09T19:42:15","slug":"how-to-get-social-media-marketing-right-for-your-business","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2020\/02\/how-to-get-social-media-marketing-right-for-your-business\/","title":{"rendered":"How to Get Social Media Marketing Right for Your Business"},"content":{"rendered":"<p>Social media marketing is a must for <em>every <\/em>business. Big or small. New or established.<\/p>\n<p>Why?<\/p>\n<ul>\n<li>\u00a068 percent of Americans <a href=\"https:\/\/www.pewresearch.org\/internet\/2018\/03\/01\/social-media-use-in-2018\/\">are on Facebook<\/a><\/li>\n<li>\u00a054 percent of users <a href=\"https:\/\/blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand\/\">research products on social media<\/a><\/li>\n<li>\u00a0During live events, Twitter ads are <a href=\"https:\/\/business.twitter.com\/en\/blog\/4-tips-Tweeting-live-events.html\">11 percent more effective<\/a> for marketing than television ads<\/li>\n<\/ul>\n<p>So, we know social media marketing has big potential to get your brand and products in front of a <em>huge <\/em>audience.<\/p>\n<p>But how can you get it right?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Know Who Your Audience is and What they Care About<\/strong><\/p>\n<p>When you know your target audience, their interests, their values, and their buying habits, you can narrow your marketing\u2019s focus.<\/p>\n<p>For example, let\u2019s say you want to target millennials. You\u2019re in luck: <a href=\"https:\/\/www.emarketer.com\/chart\/226029\/us-social-media-users-by-generation-2019-of-population\">more than 90 percent <\/a>of them use social media, compared to just 48 percent of baby boomers.<\/p>\n<p>That means you have a high chance of reaching your ideal customer base through effective social media marketing. You need to:<\/p>\n<ul>\n<li>Gather information on your existing customers (age, location, spending habits, purchase preferences)<\/li>\n<li>Look at your competitors\u2019 social media marketing: what techniques do they use to reach your shared audience?<\/li>\n<li>Survey customers to discover which social networks they use, which days and times they tend to browse, etc.<\/li>\n<li>Create buyer personas for different demographics within your audience<\/li>\n<\/ul>\n<p>The more you know about your ideal customers, the more effective your marketing should be.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Focus on Engagement, Not Just Selling<\/strong><\/p>\n<p>It\u2019s tempting to promote your products or services on social media shamelessly. But this is likely to bore and frustrate your followers.<\/p>\n<p>Work on engaging your audience through relevant, valuable content. Use images, videos, concise text, and more to keep your posts diverse.<\/p>\n<p>Another key element of engagement is interacting with followers, responding to comments on posts, and more. Be transparent and accessible. Build relationships with the potential to translate into conversions down the line.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>A\/B Testing is Your Friend<\/strong><\/p>\n<p>A\/B testing (or split testing) is a simple but effective way to determine the best ads and content for your social media marketing campaign.<\/p>\n<p>Create two versions of ads or posts, incorporating different images, language, video lengths, GIFs, and more. Run them both at the same time, split between your audience equally, for a fixed period.<\/p>\n<p>Analytics will reveal which version secures the highest engagement. You may or may not keep it as is, or build a new variation implementing the strongest features of the most successful one.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Stay Consistent <\/strong><\/p>\n<p>Establish a voice and stick to it.<\/p>\n<p>That\u2019s not to say you can\u2019t evolve over time and embrace a slightly different tone. But it <em>does <\/em>mean it\u2019s best to stay consistent across posts and social networks.<\/p>\n<p>So, if you use punchy language and humorous GIFs on Twitter, don\u2019t be painfully dry on Facebook.<\/p>\n<p>This can disorient your audience, and suggest your team behind the scenes is unprofessional or disorganized. Consistency helps your brand develop a recognizable personality, build trust, and ensure followers know what to expect during interactions.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Social media marketing isn\u2019t easy, but it\u2019s worth putting time into developing a sound strategy that suits your business goals, audience, and budget. <\/strong><\/p>\n<p>Focus on building brand awareness, gaining trust, and establishing a consistent voice to maximize your campaign\u2019s performance. Want help from a seasoned Orange County SEO team? <a href=\"https:\/\/nettsolutionsppc.com\/\">We\u2019ve got a free marketing analysis with your name on it!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is a must for every business. Big or small. New or established. Why? \u00a068 percent of Americans are on Facebook \u00a054 percent of users research products on social media \u00a0During live events, Twitter ads are 11 percent more effective for marketing than television ads So, we know social media marketing has big [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,117,74,1],"tags":[108,8,9,58,96,77],"class_list":["post-821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dailytips","category-pay-per-click","category-social-media-marketing","category-uncategorized","tag-facebook-marketing","tag-nett-solutions","tag-nettsolutions","tag-nettsolutionscom","tag-orange-county-marketing","tag-social-media-marketing-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Social Media Marketing Right for Your Business - 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