{"id":817,"date":"2020-02-12T12:11:15","date_gmt":"2020-02-12T20:11:15","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=817"},"modified":"2020-03-09T12:19:20","modified_gmt":"2020-03-09T19:19:20","slug":"how-can-you-use-featured-snippets-in-your-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2020\/02\/how-can-you-use-featured-snippets-in-your-seo-campaign\/","title":{"rendered":"How can You Use Featured Snippets in Your SEO Campaign?"},"content":{"rendered":"

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We\u2019ve all seen featured snippets by now, even if you don\u2019t know them by name.<\/p>\n

They\u2019ve quickly become a common fixture on SERPs (search engine results page), helping users to find fast answers from an authority source just by clicking on one of the snippets at the top of the page.<\/p>\n

Each featured snippet includes a link to the site, unlike answer boxes, which makes them a valuable addition to your SEO campaign. But how can you make the most of them?<\/p>\n

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Focus on Answering Questions <\/strong><\/p>\n

Featured snippets commonly answer questions, such as \u2018what is a backlink?\u2019 or \u2018how do you bake a cake step by step?\u2019.<\/p>\n

\"How
How you can Use Featured Snippets<\/figcaption><\/figure>\n

Dedicate a full page to a question, with images, videos, strong keywords, and an in-depth answer that offers real value to searchers. Focus on giving the reader all the information they need in a well-structured format, incorporating keyword-rich header tags (H2, H3).<\/p>\n

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Embrace Lists <\/strong><\/p>\n

Lists are another type of featured snippet. They may appear in response to searches for \u2018where should I stay in San Francisco?\u2019 or \u2018the best CRM tools\u2019 (see below).<\/p>\n

\"Featured
Embrace Lists in Featured Snippets<\/figcaption><\/figure>\n

A glance at the list gives users a fast answer, but still leaves enough missing to encourage a click through to the site. Lists\u2019 accessibility can help to boost user engagement and aid scannability.<\/p>\n

You may not be able to work lists into every piece of content you create, but try to include them when constructing pages dedicated to answering questions.<\/p>\n

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Build Authority to Gain Google\u2019s Recognition<\/strong><\/p>\n

Google draws on authority sites for featured snippets, to ensure maximum value and expertise. So, if you want to increase your site\u2019s chances of being picked, you need to build authority.<\/p>\n

How can you do this?<\/p>\n