{"id":806,"date":"2019-10-07T17:09:58","date_gmt":"2019-10-08T00:09:58","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=806"},"modified":"2019-10-07T17:10:33","modified_gmt":"2019-10-08T00:10:33","slug":"how-can-you-boost-engagement-on-your-website","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2019\/10\/how-can-you-boost-engagement-on-your-website\/","title":{"rendered":"How can You Boost Engagement on Your Website?"},"content":{"rendered":"<p>How engaging is your website?<\/p>\n<p>If you can\u2019t answer this question, it\u2019s time to give it some thought.<\/p>\n<p>And in this post on boosting engagement, our <a href=\"https:\/\/www.nettsolutions.com\/\">Orange County SEO<\/a> experts give you plenty to think about. Let\u2019s start with user experience.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Power of Good UX<\/strong><\/p>\n<p>User experience (UX) is a key part of building and maintaining an engaging site, especially now that mobile search is so important to the digital marketing landscape.<\/p>\n<p>Every business has to make sure its site gives visitors exactly what they\u2019re looking for in the fastest time. The layout, presentation and content should all be designed for a smooth browsing experience.<\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/advertising-channels\/mobile-marketing\/what-users-want-most-from-mobile-sites-today\/\">Research by Google <\/a>backs this up:<\/p>\n<ul>\n<li>61 percent of users will jump to a different site if they can\u2019t find what they\u2019re looking for on yours quickly<\/li>\n<li>50 percent will visit a business\u2019s website less often if it\u2019s not mobile-optimised, even if they like its products and services<\/li>\n<\/ul>\n<p>So, the main factors to focus on:<\/p>\n<ul>\n<li>Speed (fast load times, logical progression from page to page}<\/li>\n<li>Convenience (value visitors\u2019 time: show them what they\u2019re looking for fast)<\/li>\n<li>Mobile Optimization (make sure your site can be browsed on smartphones easily)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Keep Content Clear and Readable<\/strong><\/p>\n<p>It\u2019s tempting to show off and pack your content with sophisticated language or technical jargon. But if you do this, you increase the odds of visitors clicking away out of boredom or frustration.<\/p>\n<p>Here are some key points to keep in mind:<\/p>\n<ul>\n<li>Content should be tailored to your target audience: speak their language and address their pain points.<\/li>\n<li>Keep the layout clean and tidy with plenty of white space.<\/li>\n<li>Use images and videos to break text up.<\/li>\n<li>Make content valuable and ensure it serves a purpose.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Encourage Interaction<\/strong><\/p>\n<p>Invite visitors to communicate with your business and reach out to your customer support team to find out more about products or services. This can increase engagement and show users you value their input.<\/p>\n<p>One effective way to do this is implementing live chat and \/ or chatbots. This lets visitors speak with an agent quickly and easily right on the website. There\u2019s no need to login to an email account and draft a message or leave the browser to dial a number.<\/p>\n<p>Live chat should be easy to access on every page. Don\u2019t make users go searching high and low for it or they could click away to a business that makes things a little simpler.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Working with Experts<\/strong><\/p>\n<p>Working with a seasoned SEO team is a great way to boost your website\u2019s engagement. Our Orange County SEO agency has helped many businesses give customers a better, smoother browsing and buying experience.<\/p>\n<p>Want to know more? Get in touch with us today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How engaging is your website? If you can\u2019t answer this question, it\u2019s time to give it some thought. And in this post on boosting engagement, our Orange County SEO experts give you plenty to think about. Let\u2019s start with user experience. &nbsp; The Power of Good UX User experience (UX) is a key part of [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,95,93,83,94],"tags":[],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-landing-pages","category-lead-generation","category-dailytips","category-website-redesign"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can You Boost Engagement on Your Website? - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;How can You Boost Engagement on Your Website?&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2019\/10\/how-can-you-boost-engagement-on-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can You Boost Engagement on Your Website? 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