{"id":799,"date":"2019-10-07T16:20:30","date_gmt":"2019-10-07T23:20:30","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=799"},"modified":"2019-10-07T16:27:21","modified_gmt":"2019-10-07T23:27:21","slug":"making-the-most-of-ad-extensions-for-better-marketing","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2019\/10\/making-the-most-of-ad-extensions-for-better-marketing\/","title":{"rendered":"Making the Most of Ad Extensions for Better Marketing"},"content":{"rendered":"

You want to reach as many customers as you can. That\u2019s an obvious element of any effective marketing campaign.<\/p>\n

But are you doing everything in your power to achieve better results?<\/p>\n

If you\u2019re not using extensions in your PPC ads, the answer may be a resounding \u2018no\u2019.<\/p>\n

Extensions are a simple but impactful way to increase ads’ appeal and reach a bigger audience. In this post, we\u2019ll take a closer look at what they are, how they work and how you need to take advantage of them for better results.<\/p>\n

 <\/p>\n

Expanding Your Ads\u2019 Power<\/strong><\/p>\n

Ad extensions give you the chance to inject extra details into your ads beyond the headline and copy. Implementing multiple extensions increases your ads\u2019 ability to stand out from others and encourage clicks.<\/p>\n

Ad extensions reveal more about your business, your products \/ services, and your site too. Using the following types of ad extensions can make a big impact on your paid marketing:<\/p>\n

 <\/p>\n

Sitelinks<\/strong><\/p>\n

A sitelink is simple: it\u2019s a link to a specific page on your website. You can use these to promote sales, popular products or special events.<\/p>\n

For example, if you\u2019re hosting a one-off webinar in the coming weeks, you can include a sitelink to the respective page inviting prospects to sign up for it. Obviously, this should be relevant to the ad and appear as an organic element rather than a forced promotion.<\/p>\n

Location Extensions<\/strong><\/p>\n

Adding location extensions to your ads gives searchers clear details on how to find your business or the branch nearest to them.<\/p>\n

These also show the company isn\u2019t online-only and may prompt them to visit in person. Research supports this: 78 percent of local-mobile searches<\/a> lead to offline sales.<\/p>\n

Call extensions<\/strong><\/p>\n

A call extension is a direct way to communicate with your customers. You can include a phone number for your local or main base, reducing the time it takes for searchers to get in touch.<\/p>\n

These are most effective on mobile ads as customers are already on their smartphones and in a position to call you. Call extensions are especially helpful if your business is targeting local buyers rather than a wider audience.<\/p>\n

Review Extensions<\/strong><\/p>\n

Want to show prospects all the nice things people have said about you?<\/p>\n

You can include third-party feedback \/ coverage in your ads using review extensions. These boost your company\u2019s credibility and may help you secure searchers\u2019 trust sooner than you might otherwise.<\/p>\n

 <\/p>\n

Creating a Bespoke Advertising Campaign for Your Business<\/strong><\/p>\n

Want to launch a tailored PPC campaign for your company?<\/p>\n

Our Orange County digital marketing<\/a> team leverages ad extensions and other effective techniques to maximize your ads\u2019 impact. Get in touch now and we\u2019ll give you a FREE marketing analysis<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

You want to reach as many customers as you can. That\u2019s an obvious element of any effective marketing campaign. But are you doing everything in your power to achieve better results? If you\u2019re not using extensions in your PPC ads, the answer may be a resounding \u2018no\u2019. Extensions are a simple but impactful way to […]<\/p>\n","protected":false},"author":8,"featured_media":801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,72,116,83],"tags":[],"class_list":["post-799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-extensions","category-display-ads","category-google-ads","category-dailytips"],"yoast_head":"\nMaking the Most of Ad Extensions for Better Marketing - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "Making the Most of Ad Extensions for Better Marketing", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2019\/10\/making-the-most-of-ad-extensions-for-better-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making the Most of Ad Extensions for Better Marketing - 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