{"id":745,"date":"2018-11-13T15:05:55","date_gmt":"2018-11-13T23:05:55","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=745"},"modified":"2018-12-05T17:15:12","modified_gmt":"2018-12-06T01:15:12","slug":"how-do-online-reviews-impact-your-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2018\/11\/how-do-online-reviews-impact-your-seo-campaign\/","title":{"rendered":"How Do Online Reviews Impact Your SEO Campaign?"},"content":{"rendered":"<p>Your reputation matters. If you keep letting your customers down, they\u2019re pretty unlikely to keep buying from you \u2014 and they might even let other people know just how unreliable you are too.<\/p>\n<p>And they have plenty of ways to do that, including online review sites and social media. But how do online reviews affect your SEO campaign?<\/p>\n<p>Let\u2019s take a closer look \u2026<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Impact on Conversion Rates<\/strong><\/p>\n<p>Sharing your experience of a company\u2019s service takes just a minute or two, but can influence other customers\u2019 decisions for years to come. Businesses actually <a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/05\/17\/businesses-lose-75-billion-due-to-poor-customer-service\/#1c28b86116f9\">lose $75 billion <\/a>a year to bad customer service, and negative reviews can pile up easily.<\/p>\n<p>Still, not every customer will give you a bad review \u2014 unless you\u2019re doing something seriously wrong! Good reviews help to build trust in consumers and increase the likelihood of netting conversions.<\/p>\n<p>A recommendation on a reputable review site could give a prospect the information they need to go through with a purchase, especially when they\u2019re close to that part of their journey.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Extra Fresh Content<\/strong><\/p>\n<p>Both good and bad reviews generate fresh content for your brand. Search engines will have more content to read and index related to your site, helping refine its understanding of your company.<\/p>\n<p>If customers talk about your products or services explicitly, they\u2019re actually helping to connect these to your brand name too. Reviewers can help your SEO campaign a little by doing this, without even realizing!<\/p>\n<p>Adding customer reviews to your site means a regular influx of new content, while people leaving links in off-site reviews is another key benefit.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Taking the Time to Talk<\/strong><\/p>\n<p>Always respond to online reviews, even if only to say \u2018thank you\u2019. Engaging with customers\u2019 feedback and addressing any concerns they raise shows you actually value their opinion.<\/p>\n<p>People want to see that you discuss issues buyers bring up and don\u2019t shy away from claiming responsibility for mistakes. Your response to a bad review can win favor with prospects, demonstrating your brand\u2019s commitment to your customers.<\/p>\n<p>They could still click through to your site and go ahead with a purchase based on your intelligent comments.<\/p>\n<p>Make sure you encourage reviews too, across your website and social media. The more mentions of your business that are generated, the better your visibility will be.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Don\u2019t Forget About Google My Business Reviews <\/strong><\/p>\n<p>Google My Business listings give customers contact details and a star-based rating for your brand, according to people\u2019s reviews.<\/p>\n<p>This will appear on Google Maps and result pages, helping your organic rankings along with reviews elsewhere.<\/p>\n<p>Nett Solutions\u2019 <a href=\"https:\/\/www.nettsolutions.com\/\">Orange County digital marketing <\/a>experts are here to help boost your online presence with a bespoke SEO campaign \u2014 want to know more? Get in touch!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your reputation matters. If you keep letting your customers down, they\u2019re pretty unlikely to keep buying from you \u2014 and they might even let other people know just how unreliable you are too. And they have plenty of ways to do that, including online review sites and social media. But how do online reviews affect [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,83,70],"tags":[5,96,103,102,6],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","category-dailytips","category-search-engine-optimization-2","tag-internet-marketing","tag-orange-county-marketing","tag-orange-county-search-engine-optimization","tag-orange-county-seo","tag-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Do Online Reviews Impact Your SEO Campaign? - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;How Do Online Reviews Impact Your SEO Campaign?&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2018\/11\/how-do-online-reviews-impact-your-seo-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do Online Reviews Impact Your SEO Campaign? 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