{"id":717,"date":"2018-10-24T15:46:34","date_gmt":"2018-10-24T22:46:34","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=717"},"modified":"2018-10-24T16:08:36","modified_gmt":"2018-10-24T23:08:36","slug":"seo-mistakes-to-avoid-when-writing-content","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2018\/10\/seo-mistakes-to-avoid-when-writing-content\/","title":{"rendered":"SEO Mistakes to Avoid when Writing Content"},"content":{"rendered":"<p>Getting your content right is vital to maintain a solid online presence.<\/p>\n<p>Blogs, articles, press releases and more can all contribute to building your brand\u2019s visibility. But if you\u2019re cutting corners or failing to make the most of your content, you could be missing out.<\/p>\n<p>Below, we take a look at the SEO mistakes to avoid when writing your content.<\/p>\n<p>&nbsp;<\/p>\n<h2>Going old-school with keyword stuffing<\/h2>\n<p>Don\u2019t stuff your content with keywords. It\u2019s an outdated technique businesses used years ago to propel themselves higher up the SERPs.<\/p>\n<p>No company in your niche worth its salt is resorting to this anymore: you won\u2019t fool customers and you certainly <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\"><strong>won\u2019t fool Google<\/strong><\/a>. This can make trying to read content incredibly difficult, as you\u2019re constantly seeing the same phrases or terms again and again.<\/p>\n<p>Google can penalize your site if you stuff your content with keywords. Focus on using relevant terms and phrases in as organic a way as possible. Google and consumers want content that reads well, offers value and is engaging.<\/p>\n<p>&nbsp;<\/p>\n<h2>Writing no content whatsoever<\/h2>\n<p>One big SEO mistake you can make with your content is \u2026 well, not writing any at all!<\/p>\n<p>Putting well-written content together isn\u2019t always easy, especially when you\u2019re busy running your business. It can take time, especially when you\u2019re putting the About Us, FAQ, Company History, and other key pages of your site together.<\/p>\n<p>Likewise, blogs are another vital addition but take consistent work.<\/p>\n<p>While writing the content demands time and effort, it\u2019s well worth doing. Customers who visit your site only to find no information about your brand, your products or services may become suspicious and go elsewhere.<\/p>\n<p>Your content has to grab users, tell them how you solve their problem and what they need to do. Likewise, your blog gives you a constant flow of fresh content (which search engines love) and offers plenty to share on social media (driving more traffic to your site).<\/p>\n<p>Letting your content updates become too sporadic or dry up altogether can have a negative impact on your SEO campaign. Make sure you\u2019re publishing regular blogs, articles, social media posts and more.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ignoring the power of video<\/h2>\n<p>The prospect of creating your own videos to boost your SEO can be difficult.<\/p>\n<p>But it need not be.<\/p>\n<p>Your videos don\u2019t have to be slick, lavish pieces. It\u2019s just enough to be informative, engaging and friendly. Create introductions for your products or services. Take viewers on a tour of your offices or labs.<\/p>\n<p>Webinars and Q&amp;As are terrific video concepts too. Experiment with your video content and share them across social media. Video can bring more traffic to your site and help to build a stronger bond with customers.<\/p>\n<p>&nbsp;<\/p>\n<p>Avoid SEO mistakes by hiring the professionals! At Nett Solutions, our <a href=\"https:\/\/www.nettsolutions.com\/\"><strong>Orange County digital marketing<\/strong><\/a> team will help to build your business\u2019s online visibility through high-quality content that hooks your customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting your content right is vital to maintain a solid online presence. Blogs, articles, press releases and more can all contribute to building your brand\u2019s visibility. But if you\u2019re cutting corners or failing to make the most of your content, you could be missing out. Below, we take a look at the SEO mistakes to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83,70,1],"tags":[],"class_list":["post-717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dailytips","category-search-engine-optimization-2","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Mistakes to Avoid when Writing Content - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;SEO Mistakes to Avoid when Writing Content&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2018\/10\/seo-mistakes-to-avoid-when-writing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Mistakes to Avoid when Writing Content - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read &quot;SEO Mistakes to Avoid when Writing Content&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2018\/10\/seo-mistakes-to-avoid-when-writing-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T22:46:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-24T23:08:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2018\/10\/SEO_Mistakes_to_Avoid_When_Writing_Content.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2018\\\/10\\\/seo-mistakes-to-avoid-when-writing-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2018\\\/10\\\/seo-mistakes-to-avoid-when-writing-content\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"SEO Mistakes to Avoid when Writing Content\",\"datePublished\":\"2018-10-24T22:46:34+00:00\",\"dateModified\":\"2018-10-24T23:08:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2018\\\/10\\\/seo-mistakes-to-avoid-when-writing-content\\\/\"},\"wordCount\":505,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2018\\\/10\\\/seo-mistakes-to-avoid-when-writing-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/10\\\/SEO_Mistakes_to_Avoid_When_Writing_Content.jpg\",\"articleSection\":[\"Marketing Tips\",\"Search Engine Optimization - 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