{"id":654,"date":"2018-04-30T09:48:29","date_gmt":"2018-04-30T16:48:29","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=654"},"modified":"2018-04-26T12:00:55","modified_gmt":"2018-04-26T19:00:55","slug":"is-blogging-still-relevant-to-your-business","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2018\/04\/is-blogging-still-relevant-to-your-business\/","title":{"rendered":"Is Blogging Still Relevant to Your Business?"},"content":{"rendered":"

Is blogging really still relevant in a world where social media allows you to communicate with your potential followers directly?<\/p>\n

After all, if you can either write a 500 word post on your latest service or share the key points on Facebook, some businesses might now gravitate more towards one than the other for the sake of convenience.<\/p>\n

The truth is, blogging is absolutely still relevant to your business in 2017 \u2013 and here are some key reasons why.<\/p>\n

\u00a0<\/strong><\/p>\n

Blogs Fuel Your Social Content<\/strong><\/p>\n

\u00a0<\/strong>You need something to say on your social media channels, and somewhere to direct your current and prospective followers.<\/p>\n

Simply sharing images and links to your product pages suggests you\u2019re only interested in trying to sell, rather than engage. With regular blog posts, you can consistently share high-value content on your social accounts to entice people to your site with something more than a purchase.<\/p>\n

Share snippets of your blog posts as a teaser, along with eye-catching images that tell a story relevant to the content itself.<\/p>\n

 <\/p>\n

Blogs are Still Effective for SEO<\/strong><\/p>\n

Blogging on a regular basis enables your business to boost your visibility and authority in a number of ways.<\/p>\n

For starters: keywords. Back in the day, brands could write blog posts consisting of endless search terms offering little value to the reader, but now Google\u2019s algorithm is far wiser.<\/p>\n

The emphasis is much more on the quality of your content rather than the keywords, but they\u2019re still important. Use your most effective ones a few times in a post, but always make sure they don\u2019t affect its readability.<\/p>\n

Blog posts add fresh content to your site regularly, which is crucial for solid rankings, as are social signals. Bear this in mind: 82 percent of markets blogging on a daily basis converted a customer<\/a> using their blogs, while only 57 of those publishing posts once per month did so.<\/p>\n

 <\/p>\n

Blogs can Help You Build Credibility<\/strong><\/p>\n

Having a wide variety of blog posts on your business\u2019s website builds your credibility. How so?<\/p>\n

Blogging gives your brand an opportunity to become a thought-leader, sharing innovative insights and influencing others. This can lead to your blogs gaining a wider readership by peers and customers alike, driving more traffic to your site over time.<\/p>\n

Your business will appear more reliable and professional with a portfolio of well-written, well-presented blog posts, rather than a bare-bones site.<\/p>\n

 <\/p>\n

Blogs Allow for Deeper Communication than Social Media<\/strong><\/p>\n

You have to establish a style and voice for your business on social channels, and Facebook, Twitter etc. are ideal places to communicate with your customers.<\/p>\n

However, blog posts enable you to tell deeper, richer stories unsuited to the shorter, sweeter structure of social accounts. Yourself and \/ or your team can explore your processes, motivations, missions, products, and opinions in more detail.<\/p>\n

Your readers will get to know you better, and feel more invested in your brand.<\/p>\n

Looking to start blogging for your business, or want to improve future posts? At Nett Solutions, we\u2019re an experienced Orange County digital marketing agency<\/a> dedicated to helping companies of all sizes build better results! Give our expert team a call now!<\/p>\n","protected":false},"excerpt":{"rendered":"

Is blogging really still relevant in a world where social media allows you to communicate with your potential followers directly? 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