{"id":638,"date":"2017-08-30T14:36:29","date_gmt":"2017-08-30T21:36:29","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=638"},"modified":"2017-09-07T16:52:26","modified_gmt":"2017-09-07T23:52:26","slug":"5-must-have-features-for-every-business-website","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2017\/08\/5-must-have-features-for-every-business-website\/","title":{"rendered":"5 Must-Have Features for Every Business Website"},"content":{"rendered":"<p>A staggering <a href=\"http:\/\/smallbusiness.com\/digital-marketing\/small-businesses-that-dont-have-a-website\/\">46% of small businesses<\/a> are operating without a website, but 24% plan to build one in the near future.<\/p>\n<p>Today, every company needs a website that caters to your customers\u2019 exact needs. Any prospect looking for information on your business, ethics, products, shipping process, and anything else they could possibly need to know before buying should be able to find it.<\/p>\n<p>Which features must be on your website?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Social Media Integration<\/strong><\/p>\n<p>Social media is critical for every business. It allows you to market to existing and prospective customers, and reach a wider demographic. After all, 22 percent of the planet\u2019s population <a href=\"https:\/\/www.statista.com\/statistics\/241552\/share-of-global-population-using-facebook-by-region\/\">is on Facebook<\/a>, while over 50 million companies <a href=\"https:\/\/www.forbes.com\/sites\/kathleenchaykowski\/2015\/12\/08\/facebook-business-pages-climb-to-50-million-with-new-messaging-tools\/#448889566991\">have Facebook Business Pages<\/a>.<\/p>\n<p>Beyond Facebook, <a href=\"https:\/\/business.pinterest.com\/en\/blog\/how-pinterest-drives-purchases-online-and\">93 percent of Pinterest\u2019s users<\/a> plan or make purchases, and 88 percent of <a href=\"https:\/\/www.emarketer.com\/Article\/Facebook-Twitter-Remain-Top-Social-Networks-Used-by-US-Companies\/1013290\">companies use Twitter<\/a> as a marketing tool.<\/p>\n<p>Add buttons to your website and enable visitors to check out your social pages with just a click. This helps to boost engagement and is invaluable as a fast customer-service tool.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Multiple Contact Channels<\/strong><\/p>\n<p>If customers go to your \u2018contact us\u2019 page only to find an email address or an international phone number (with expensive charges), they may well be put off. It appears unprofessional and suggests your business has little interest in receiving feedback.<\/p>\n<p>Provide users with email addresses (one for product queries, one for complaints), local phone numbers, and live chat. This latter option is vital today, providing a free chance to exchange text-based messages with support agents in real-time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>High-End Security <\/strong><\/p>\n<p>Never take security for granted. For businesses handling online transactions, an SSL certificate will show customers that you take their safety seriously, and all critical details (credit card numbers, bank-account numbers etc.) are encrypted.<\/p>\n<p>With an SSL certificate, a tiny green padlock will appear to the left of your HTTPS URL. Today\u2019s online consumers are security-savvy, so invest in the best you can.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Clear, Logical Navigation<\/strong><\/p>\n<p>Make navigating your website as quick, simple, and logical as possible. Use clear names for pages in your tabs and site maps (About, Contact, FAQ etc.), and use calls to action to help visitors find the most important pages, such as specific product catalogs or live chat.<\/p>\n<p>Imagine yourself as a customer visiting your website for the first time. Where would you want to go first? Would you be able to get their with your current design? Explore the site with this mindset and make note of any potential problems.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>A Comprehensive FAQ<\/strong><\/p>\n<p>A variety of contact channels is key, as we mentioned above. However, add an FAQ to your website so visitors can help themselves before having to get in touch with your support team.<\/p>\n<p>Again, put yourself in your customers\u2019 shoes. What would you want to know? List as many questions as you can think of, and then add any others being asked on a regular basis.<\/p>\n<p>&nbsp;<\/p>\n<p>At Nett Solutions, we\u2019re a leading <a href=\"http:\/\/www.nettsolutions.com\/\">Orange County digital marketing agency<\/a>. If you want to know more about boosting engagement and maximizing your online performance, give us a call now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A staggering 46% of small businesses are operating without a website, but 24% plan to build one in the near future. Today, every company needs a website that caters to your customers\u2019 exact needs. Any prospect looking for information on your business, ethics, products, shipping process, and anything else they could possibly need to know [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85,83,91,70,74],"tags":[96,6,61],"class_list":["post-638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-dailytips","category-mobile-marketing","category-search-engine-optimization-2","category-social-media-marketing","tag-orange-county-marketing","tag-search-engine-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Must-Have Features for Every Business Website - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Today, every company needs a business website that caters to your customers\u2019 exact needs. 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