{"id":619,"date":"2017-05-03T12:24:33","date_gmt":"2017-05-03T19:24:33","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=619"},"modified":"2017-05-03T12:54:59","modified_gmt":"2017-05-03T19:54:59","slug":"why-we-do-link-building-the-hard-way","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2017\/05\/why-we-do-link-building-the-hard-way\/","title":{"rendered":"Why We Do Link Building The Hard Way"},"content":{"rendered":"

\"linkLink building is an essential aspect of search marketing, but it can be a daunting area for businesses unfamiliar with the process.<\/p>\n

Once upon a time, companies looking for short-term gains would pay for links as and when they could. However, Google\u2019s regulations<\/a><\/span><\/span> and penalties are tougher today, and so the risks of lazily buying links outweigh the potential benefits.<\/p>\n

While simply paying a website to host a link to yours seems like a time-saver, any company looking to make a lasting, fair impact in the online marketplace must practice manual link-building instead of paying for placements. Here are the reasons why.<\/p>\n

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Donning Your White Hat<\/strong><\/h2>\n

You may have heard of white-hat and black-hat strategies. The former are those SEO tactics that aim to bring real value to users, engaging your audience and boosting traffic through fair means. The latter, on the other hand, are focused more on gaining higher rankings through underhand methods.<\/p>\n

Using black-hat tactics can see you penalized, which may affect your reputation. You will also need to invest time and effort to correct your mistakes, costing you resources that could be better spent elsewhere.<\/p>\n

Building Ethical Links<\/strong><\/h2>\n

You can create ethical links through the following techniques:<\/p>\n