{"id":567,"date":"2015-08-20T08:23:00","date_gmt":"2015-08-20T15:23:00","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=567"},"modified":"2015-08-20T16:25:30","modified_gmt":"2015-08-20T23:25:30","slug":"are-you-paying-enough-attention-to-your-website-lead-generation-process","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2015\/08\/are-you-paying-enough-attention-to-your-website-lead-generation-process\/","title":{"rendered":"Are You Paying Enough Attention To Your Website Lead Generation Process?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-568\" src=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2015\/08\/15182295466_36d864c7cc_o-300x200.png\" alt=\"orange county lead generation\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2015\/08\/15182295466_36d864c7cc_o-300x200.png 300w, https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2015\/08\/15182295466_36d864c7cc_o.png 360w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Is your business missing out on thousands of dollars in unclaimed revenue? If you aren\u2019t paying enough attention to your website lead generation process &#8212; there\u2019s a good chance you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building your website and sales funnel is rarely a <\/span><i><span style=\"font-weight: 400;\">set it and forget it<\/span><\/i><span style=\"font-weight: 400;\"> type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This might sound like a hassle, but it doesn\u2019t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line &#8212; making it well worth the maintenance.<\/span><!--more--><\/p>\n<h2><b>Audit Your Lead Generation Process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If it\u2019s been awhile since you <\/span><a href=\"http:\/\/nettsolutions.com\/orange-county-web-design-and-mobile-design\/\"><span style=\"font-weight: 400;\">setup your website<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019re probably long overdue for an audit. Put yourself in the shoes of the leads that end up on your website. Where do your leads come from? Go through the entire process for yourself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you get most leads from Google? If so, do a search for the terms that you rank for and click on your site. From the page you land on, is it completely clear without a doubt what product or service you offer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you have any landing pages built that you send leads to from PPC ads or other sources? What are the conversion rates of those landing pages? Where do leads typically go after landing on that page?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all questions that you can find answers to in <\/span><a href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/07\/google-analytics-why-its-the-best-and-what-you-should-do-with-it-part-1\/\"><span style=\"font-weight: 400;\">Google analytics<\/span><\/a><span style=\"font-weight: 400;\">, if you\u2019re using it to its full capacity.<\/span><\/p>\n<h2><b>Optimize Every Step of the Lead Generation Process<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Everything needs to be tested &#8212; headlines, call-to-actions (CTA), page length, images, etc. You can setup an A\/B split test to compare the performance between two alternatives of one variable. Once you\u2019ve identified which one converts at a higher rate, you keep the winner and ditch the loser. Then move on to another test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing to consider is your SEO. If you\u2019re website isn\u2019t optimized for SEO and you aren\u2019t engaging in a <\/span><a href=\"http:\/\/nettsolutions.com\/orange-county-search-engine-optimization\/\"><span style=\"font-weight: 400;\">long-term SEO strategy<\/span><\/a><span style=\"font-weight: 400;\">, you are missing out on thousands of leads that are finding your competitors online instead of you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google is constantly changing their algorithms and online behavior is constantly evolving &#8212; to make the most of your website\u2019s lead generation process it takes consistent effort. If this sounds like something you don\u2019t understand or have time for, we are happy to help out by taking it off your hands!<\/span><\/p>\n<p><a href=\"http:\/\/nettsolutions.com\/contact-us\/\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ll take a look at your website and suggest a plan that personalized for your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your business missing out on thousands of dollars in unclaimed revenue? If you aren\u2019t paying enough attention to your website lead generation process &#8212; there\u2019s a good chance you are. Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93,83],"tags":[],"class_list":["post-567","post","type-post","status-publish","format-standard","hentry","category-lead-generation","category-dailytips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are You Paying Enough Attention To Your Website Lead Generation Process? - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;Are You Paying Enough Attention To Your Website Lead Generation Process?&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2015\/08\/are-you-paying-enough-attention-to-your-website-lead-generation-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Paying Enough Attention To Your Website Lead Generation Process? 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