{"id":538,"date":"2015-04-23T13:43:23","date_gmt":"2015-04-23T20:43:23","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=538"},"modified":"2015-04-23T14:31:52","modified_gmt":"2015-04-23T21:31:52","slug":"5-good-reasons-you-need-a-mobile-friendly-website-already","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/","title":{"rendered":"5 Good Reasons You Need a Mobile Friendly Website, Already"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg\" alt=\"google mobile algorithm update\" width=\"176\" height=\"264\" \/>Let\u2019s put them in reverse order, too \u2013 from least to most important.<\/p>\n<p>If you\u2019re reading this, you probably don\u2019t quite understand the thing that happened with mobile, and that\u2019s ok. It\u2019s not a trend. But it\u2019s not a challenging thing to understand either. There\u2019s been a lot of hype, and that\u2019s mostly only hurt the calm, reasonable people like you. It\u2019s almost worth wagering that part of the reason your site is not mobile friendly is because <a href=\"http:\/\/mobilemarketingmagazine.com\/tag\/substance-over-hype\/\">there\u2019s just been so much hype<\/a>.<\/p>\n<p>In short, smartphones interrupted the way people use all computers, including those on the internet, and marketers have had to catch up with people so we can better meet their needs. We all make money along the way.<!--more--><\/p>\n<p><strong>Here\u2019s why you need to get your site Mobile Friendly right away. <\/strong><\/p>\n<p>5) Google is Updating Its Algorithm to Better Reward Mobile Friendly Sites<br \/>\nAnd Searchers will presumably reap the rewards too. Who loses? Sites that are not mobile friendly but that are frequently searched from mobile devices. <a href=\"http:\/\/www.entrepreneur.com\/article\/243438\">For now<\/a>, this is only going to be true of searches that originate on mobile devices, smart phones and tablets, but\u2026<\/p>\n<p>4) Google May Penalize Non-Friendly Sites in All Searches<br \/>\nMaybe not tomorrow, but this is likely to happen down the road. Google has always rewarded up-to-date sites and penalized those following their own standards. Sites that seem abandoned and out-of-date simply slide down the rankings ladder. Is yours one of them?<\/p>\n<p>3) Searchers Already Penalize Non-Mobile Friendly Sites<br \/>\nBelieve it or not, Google learns what searchers are doing and then they do it, too. And Google watches how searchers respond and then they reward the good sites. Good sites can be navigated and \u201cused\u201d from mobile devices.<\/p>\n<p>2) Local Search is Particularly Affected by Mobile Search<br \/>\nThat is to say, we\u2019re not really concerned here with big national companies already conducting most of their business and sales by internet. On the contrary, <a href=\"https:\/\/www.nettsolutions.com\/blog\/blog\/local-search\/\">local businesses and those selling to local and visiting customers<\/a> benefit like fireworks from Mobile optimization. Think about it. What do you search on your cell phone and when?<\/p>\n<p><strong>1) Mobile Searches Are Better for Immediate Sales<\/strong><br \/>\nAlright, we promised it. This is the big important reason that tons of small business owners \u2013 and their SEO consultants and their marketing people \u2013 all continually miss.<\/p>\n<p><strong>People simply don\u2019t \u201csurf\u201d for information on their smartphones.<\/strong> Lots of SEO consultants still refer to it as \u201cMobile Surfing.\u201d<\/p>\n<p>Smartphone searchers want immediate results \u2013 often when they are in a far less familiar environment than when they are surfing from the home or office. Desktop surfing is casual. Mobile searching is wallet-in-hand searching.<\/p>\n<p>People have also been touting growth in mobile web-site search traffic for years now, but let\u2019s leave that aside for the moment.<\/p>\n<p>If your current site is not mobile-friendly, getting it to be mobile-friendly is easier than you might think. It does often mean scrapping everything, but that\u2019s not nearly as devastating as it used to be (in most cases). We\u2019ll be happy to discuss something elaborate or something pleasingly simple, depending on how you\u2019re using your current site, and what\u2019s working, or not working.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s put them in reverse order, too \u2013 from least to most important. If you\u2019re reading this, you probably don\u2019t quite understand the thing that happened with mobile, and that\u2019s ok. It\u2019s not a trend. But it\u2019s not a challenging thing to understand either. There\u2019s been a lot of hype, and that\u2019s mostly only hurt [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,70],"tags":[],"class_list":["post-538","post","type-post","status-publish","format-standard","hentry","category-mobile-marketing","category-search-engine-optimization-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;5 Good Reasons You Need a Mobile Friendly Website, Already&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read &quot;5 Good Reasons You Need a Mobile Friendly Website, Already&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-23T20:43:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-04-23T21:31:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"5 Good Reasons You Need a Mobile Friendly Website, Already\",\"datePublished\":\"2015-04-23T20:43:23+00:00\",\"dateModified\":\"2015-04-23T21:31:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/\"},\"wordCount\":547,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c2.staticflickr.com\\\/4\\\/3367\\\/3488713898_eb2fc9265b.jpg\",\"articleSection\":[\"Mobile Marketing\",\"Search Engine Optimization - SEO\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/\",\"name\":\"5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c2.staticflickr.com\\\/4\\\/3367\\\/3488713898_eb2fc9265b.jpg\",\"datePublished\":\"2015-04-23T20:43:23+00:00\",\"dateModified\":\"2015-04-23T21:31:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"description\":\"Read \\\"5 Good Reasons You Need a Mobile Friendly Website, Already\\\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#primaryimage\",\"url\":\"https:\\\/\\\/c2.staticflickr.com\\\/4\\\/3367\\\/3488713898_eb2fc9265b.jpg\",\"contentUrl\":\"https:\\\/\\\/c2.staticflickr.com\\\/4\\\/3367\\\/3488713898_eb2fc9265b.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/04\\\/5-good-reasons-you-need-a-mobile-friendly-website-already\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Good Reasons You Need a Mobile Friendly Website, Already\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\",\"name\":\"Nett Solutions Blog\",\"description\":\"SEP, SEO, Web Design, and Social Media Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\",\"name\":\"mwon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"caption\":\"mwon\"},\"sameAs\":[\"http:\\\/\\\/www.Nettsolutions.com\"],\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/author\\\/mwon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog","description":"Read \"5 Good Reasons You Need a Mobile Friendly Website, Already\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/","og_locale":"en_US","og_type":"article","og_title":"5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog","og_description":"Read \"5 Good Reasons You Need a Mobile Friendly Website, Already\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","og_url":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/","og_site_name":"Nett Solutions Blog","article_published_time":"2015-04-23T20:43:23+00:00","article_modified_time":"2015-04-23T21:31:52+00:00","og_image":[{"url":"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg","type":"","width":"","height":""}],"author":"mwon","twitter_misc":{"Written by":"mwon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#article","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/"},"author":{"name":"mwon","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"headline":"5 Good Reasons You Need a Mobile Friendly Website, Already","datePublished":"2015-04-23T20:43:23+00:00","dateModified":"2015-04-23T21:31:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/"},"wordCount":547,"commentCount":0,"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#primaryimage"},"thumbnailUrl":"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg","articleSection":["Mobile Marketing","Search Engine Optimization - SEO"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/","url":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/","name":"5 Good Reasons You Need a Mobile Friendly Website, Already - Nett Solutions Blog","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#primaryimage"},"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#primaryimage"},"thumbnailUrl":"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg","datePublished":"2015-04-23T20:43:23+00:00","dateModified":"2015-04-23T21:31:52+00:00","author":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"description":"Read \"5 Good Reasons You Need a Mobile Friendly Website, Already\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","breadcrumb":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#primaryimage","url":"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg","contentUrl":"https:\/\/c2.staticflickr.com\/4\/3367\/3488713898_eb2fc9265b.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/04\/5-good-reasons-you-need-a-mobile-friendly-website-already\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettsolutions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Good Reasons You Need a Mobile Friendly Website, Already"}]},{"@type":"WebSite","@id":"https:\/\/www.nettsolutions.com\/blog\/#website","url":"https:\/\/www.nettsolutions.com\/blog\/","name":"Nett Solutions Blog","description":"SEP, SEO, Web Design, and Social Media Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettsolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb","name":"mwon","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","caption":"mwon"},"sameAs":["http:\/\/www.Nettsolutions.com"],"url":"https:\/\/www.nettsolutions.com\/blog\/author\/mwon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=538"}],"version-history":[{"count":4,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/538\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/538\/revisions\/542"}],"wp:attachment":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}