{"id":516,"date":"2015-02-17T09:47:47","date_gmt":"2015-02-17T17:47:47","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=516"},"modified":"2015-02-17T09:48:35","modified_gmt":"2015-02-17T17:48:35","slug":"schema-markup-orange-county-restaurant-websites-know","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/","title":{"rendered":"Schema Markup for Orange County Restaurant Websites: What You Should Know"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"Orange County Restaurant Website SEO\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg\" width=\"269\" height=\"181\" \/>The restaurant website is a continually evolving animal.<\/p>\n<p>Getting it to do what you want is a lot easier said than done. In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles. That means, it\u2019s got to show up in the results, and then it\u2019s got to inspire a click.<\/p>\n<p><b>Schema Markup is first and foremost being used simply to make your website stand out on the Google search results page.<\/b> It\u2019s unfair, but it really is that simple. That\u2019s not to say that you should consider Schema Markup only as a way of adding some lights around your search results listing, but you could think of it that way. And for most restaurateurs.<\/p>\n<p>Schema.org designed a way to label some of your site\u2019s HTML content so that search engines \u2013 like Google, Yahoo and Bing \u2013 can better read the content and know exactly what it refers to. When they&#8217;ve done that, then they can re-present some of it to searchers on that search results page. Take a look here at exactly what Schema.org thinks <a href=\"http:\/\/schema.org\/Restaurant\">restaurants should be indicating<\/a>.<\/p>\n<p>You won\u2019t be immediately loading up your entire website with every possible Schema code, but because Schema is relatively new (or at least, because it\u2019s only slowly being adopted), it\u2019s a fast way to bump your click-throughs from search engines. In part, that\u2019s because few of your competitors are going to be yet using it. <a href=\"http:\/\/getschema.org\/index.php?title=Restaurant\">Let\u2019s get going<\/a>.<!--more--><\/p>\n<h2>Schema Markup Every Restaurant Website Needs<\/h2>\n<h3>Contact Info<\/h3>\n<p>Work with your consultant to make sure that your address and phone number are correctly marked up. They\u2019re important and they help Google to be sure that you are who say you are \u2013 and where you say you are. <a title=\"Local SEO Tips for Orange County Restaurants\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/02\/local-seo-tips-for-orange-county-restaurants\/\">Street address and phone number info<\/a> may also show up in certain kinds of search results.<\/p>\n<h3>Reviews<\/h3>\n<p>Those ever-important reviews are not nearly as important on TripAdvisor or <a title=\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/\">Yelp <\/a>as they are right on your own website. We work with well- reviewed \u2013 and some not so well-reviewed websites \u2013 to get the reviews where they belong. One of the places they increasingly belong is in the search results, and for that you need to have them correctly marked up on your site.<\/p>\n<h3>Events<\/h3>\n<p>Events are not just for theaters and cinemas. Lots of restaurants already use events to pack people in. Let\u2019s use them to keep the search engines abreast of what\u2019s new, what\u2019s changing and different. And on your website, changes and different things are even more important as they look good in the search results, and they let Google know that things are being updated.<\/p>\n<h3>Menus<\/h3>\n<p>SEO people have long looked at menus as the answer to every restaurant\u2019s SEO dreams. It\u2019s just a long list of keywords, after all. Schema.org isn&#8217;t quite ready to add your entire menu but there are a number of industry rumors that indicate that somehow, at least some of your menu is going to be marked up. Staying ahead of that curve, let\u2019s at least get \u201ccuisine\u201d up there and make sure the search engines and the searchers know what you\u2019re serving.<\/p>\n<p>Most of this Schema mark-up isn&#8217;t technically complicated, but it can be beyond the reach of restaurant workers or owners who aren&#8217;t doing it regularly. It\u2019s a bit like learning HTML and then switching everything to CSS. <a title=\"Orange County SEO\" href=\"http:\/\/www.nettsolutions.com\/orange-county-search-engine-optimization\/\">Nett Solutions<\/a> is doing an increasing number of restaurant websites, specifically because it\u2019s an effective method for increasing foot traffic, reservations, and overall revenue for one of the most difficult industries in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The restaurant website is a continually evolving animal. Getting it to do what you want is a lot easier said than done. In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles. That means, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,70],"tags":[],"class_list":["post-516","post","type-post","status-publish","format-standard","hentry","category-local-search","category-search-engine-optimization-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-17T17:47:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-17T17:48:35+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"Schema Markup for Orange County Restaurant Websites: What You Should Know\",\"datePublished\":\"2015-02-17T17:47:47+00:00\",\"dateModified\":\"2015-02-17T17:48:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/\"},\"wordCount\":637,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/1\\\/1e\\\/Tom's_Restaurant,_NYC.jpg\",\"articleSection\":[\"Local Search\",\"Search Engine Optimization - SEO\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/\",\"name\":\"Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/1\\\/1e\\\/Tom's_Restaurant,_NYC.jpg\",\"datePublished\":\"2015-02-17T17:47:47+00:00\",\"dateModified\":\"2015-02-17T17:48:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"description\":\"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#primaryimage\",\"url\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/1\\\/1e\\\/Tom's_Restaurant,_NYC.jpg\",\"contentUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/1\\\/1e\\\/Tom's_Restaurant,_NYC.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2015\\\/02\\\/schema-markup-orange-county-restaurant-websites-know\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Schema Markup for Orange County Restaurant Websites: What You Should Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\",\"name\":\"Nett Solutions Blog\",\"description\":\"SEP, SEO, Web Design, and Social Media Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\",\"name\":\"mwon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"caption\":\"mwon\"},\"sameAs\":[\"http:\\\/\\\/www.Nettsolutions.com\"],\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/author\\\/mwon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog","description":"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/","og_locale":"en_US","og_type":"article","og_title":"Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog","og_description":"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.","og_url":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/","og_site_name":"Nett Solutions Blog","article_published_time":"2015-02-17T17:47:47+00:00","article_modified_time":"2015-02-17T17:48:35+00:00","og_image":[{"url":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg","type":"","width":"","height":""}],"author":"mwon","twitter_misc":{"Written by":"mwon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#article","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/"},"author":{"name":"mwon","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"headline":"Schema Markup for Orange County Restaurant Websites: What You Should Know","datePublished":"2015-02-17T17:47:47+00:00","dateModified":"2015-02-17T17:48:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/"},"wordCount":637,"commentCount":0,"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#primaryimage"},"thumbnailUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg","articleSection":["Local Search","Search Engine Optimization - SEO"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/","url":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/","name":"Schema Markup for Orange County Restaurant Websites: What You Should Know - Nett Solutions Blog","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#primaryimage"},"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#primaryimage"},"thumbnailUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg","datePublished":"2015-02-17T17:47:47+00:00","dateModified":"2015-02-17T17:48:35+00:00","author":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"description":"In most cases, restaurant websites act only as brochures and so getting people to click through still requires classic SEO techniques rather than flashy website antics and bells and whistles.","breadcrumb":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#primaryimage","url":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg","contentUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/1\/1e\/Tom's_Restaurant,_NYC.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettsolutions.com\/blog\/2015\/02\/schema-markup-orange-county-restaurant-websites-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettsolutions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Schema Markup for Orange County Restaurant Websites: What You Should Know"}]},{"@type":"WebSite","@id":"https:\/\/www.nettsolutions.com\/blog\/#website","url":"https:\/\/www.nettsolutions.com\/blog\/","name":"Nett Solutions Blog","description":"SEP, SEO, Web Design, and Social Media Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettsolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb","name":"mwon","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","caption":"mwon"},"sameAs":["http:\/\/www.Nettsolutions.com"],"url":"https:\/\/www.nettsolutions.com\/blog\/author\/mwon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":2,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":518,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/516\/revisions\/518"}],"wp:attachment":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}