{"id":512,"date":"2015-01-20T17:18:21","date_gmt":"2015-01-21T01:18:21","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=512"},"modified":"2015-01-20T17:18:21","modified_gmt":"2015-01-21T01:18:21","slug":"growing-organic-search-traffic-2015-5-essentials","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2015\/01\/growing-organic-search-traffic-2015-5-essentials\/","title":{"rendered":"Growing Organic Search Traffic In 2015: 5 Essentials"},"content":{"rendered":"

\"orange2014 was a year of great reckoning for Organic Search Traffic and in <\/span>a lot of other areas, too<\/a>. SEO is not dead and it\u2019s not going away. It\u2019s also probably not getting a lot easier. Some might argue, though, that it\u2019s a little bit more fun.<\/span><\/p>\n

For people searching for things on the internet, Google arguably got their backs, and for that, the internet itself is a lot more fun. Were it not for a lot of the changes that Google has made, the Internet would undoubtedly have collapsed under the weight of so many hot air filled SEO consultants convinced that what they\u2019re doing (sometimes on behalf of their clients and sometimes not) is not spam. Technically, maybe it\u2019s not spam, but just about every SEO<\/a> way of tricking Google has gone under the bus, and the bus keeps rolling on.<\/p>\n

If you\u2019re running, or continuing your website in 2015, here\u2019s the most important SEO points you should know for keeping and growing that essential Organic Search Traffic.<\/p>\n

1. Every Page is a Topic
\n<\/b>There should be a lot of pages and the full range of keywords and keyword phrases<\/a> for each topic. Most competitive websites are regularly adding pages. Know the topics relevant to your sales \u2013 or hire someone willing to devote themselves to those topics to develop your pages.<\/p>\n

2. Use URLs for Categories<\/b>
\nThat probably sounds more complicated than it is. (We can help). A good webmaster will use relevant keywords in the URL structure, and these are some of the most important places for keywords. They also need to be easily crawl-able. Keep them short and sweet.<\/p>\n

3. Page Titles & Headings
\n<\/b>\u2026 are not just titles and headings.<\/b> \u00a0Optimize for people reading them (not for search engines). Title tags<\/a> appear at the top of the browser window, and in search results. Heading tags (like <h2> and <h3> tell search engines and people the level of importance of within the topic, so use them judiciously. But do use them.<\/p>\n

4. Mobile-Ready Sites are Faster <\/b>
\nAnd that matters. Faster sites are favored and mobile-friendly are favored in mobile searches. Both of these things seem to have stripped down a lot of \u201cye clumsy olde Internet\u201d but their two factors (page-load time and mobile friendliness) that are going to keep us all busy for the coming year. Images and embedded media and lots of plugins are all on the chopping block as factors in slow you down, but they\u2019re also relatively easy to deal with.<\/p>\n

5. HTTPS for 2015<\/b>
\nSome will tell you that this one is just on the horizon. Especially for anyone selling anything directly from their website, Google is increasingly emphasizing the importance of HTTPS as opposed to more common and more insecure HTTP.\u00a0 Hyper Transfor Protocal Secure (HTTPS) is designed to ensure that you can\u2019t be hacked and that the site is encrypted. Taking care of it is usually beyond the scope of armchair webmasters or small business owners, but we\u2019re expecting it to play a bigger role in the year to come.<\/p>\n

Is there something we missed or that you think is really going to rock the SEO world in 2015?\u00a0 Just let us know in the comments below. Of course if you\u2019d like to know more about any of the above, we\u2019ll be happy to hear from you<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

2014 was a year of great reckoning for Organic Search Traffic and in a lot of other areas, too. SEO is not dead and it\u2019s not going away. It\u2019s also probably not getting a lot easier. Some might argue, though, that it\u2019s a little bit more fun. For people searching for things on the internet, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-2"],"yoast_head":"\nGrowing Organic Search Traffic In 2015: 5 Essentials - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"2014 was a year of great reckoning for Organic Search Traffic and in a lot of other areas, too. 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