{"id":496,"date":"2014-12-01T07:47:11","date_gmt":"2014-12-01T15:47:11","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=496"},"modified":"2014-12-02T16:18:34","modified_gmt":"2014-12-03T00:18:34","slug":"seo-vs-social-which-matters-more-for-your-business","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/12\/seo-vs-social-which-matters-more-for-your-business\/","title":{"rendered":"SEO vs. Social: Which Matters More For Your Business?"},"content":{"rendered":"

\"orangeIn its infancy, SEO <\/a>was primarily something for specialists and experts. Social Media was only for kids. Between the two there was essentially no interaction; and nobody cared.<\/p>\n

Today, any business looking for even minimal success on the Internet needs to invest at least some time and effort into BOTH SEO and Social<\/a>. There is still an argument<\/a> about how much of either you may need, but it\u2019s absolutely NOT a question of one vs. the other. No matter what your business model, B2B or B2C, it\u2019s in your best business interest to understand both fields as two sides of the same coin.\u00a0 Here are the four important reasons why: \u00a0\u00a0<\/p>\n

1) SEO is not just a technical process.<\/h3>\n

In the beginning, SEO meant a couple of nerdy guys talking to your web-master. A writer probably came a little later, and usually that was a technical writer. Today\u2019s marketing and content development writers are night and day from technical writers, often writing pure creative output in an effort to delight customers as much as to close a sale or drive traffic.<\/p>\n

Importantly, Google is at least as interested in how you share the pages of your website or blog as they are in knowing what\u2019s on them.\u00a0 So \u201cdelight\u201d can really work. SEO is still generally the catchall term for the technical (mostly on-site) work \u2013 URLs, titles and descriptions, H1s, Sitemaps \u2013 and those things still matter. What used to be called \u201coff-site SEO\u201d has grown to include not only Local SEO, but all things Social<\/a>, too.<\/p>\n

2) Site Indexing actually follows Social Messaging<\/h3>\n

In fact, all the Social activity of today has displaced the older process of pinging and waiting for the search spiders to index your site. Does that sound too technical? Unless you\u2019re a pretty big player, you probably won\u2019t benefit much from getting indexed a lot faster, but there is something to be learned from the fact that search engines, including Google, will follow Twitter and will more quickly index articles with a lot of mention (re-Tweets). For some really big sites, that can mean faster indexing and faster traffic \u2013 but for most of us, it\u2019s mostly a cue that even Google uses Social to know where to go on the Internet. That is a huge difference from the more random, \u201cindex-everything\u201d approach of the past.<\/p>\n

3) Not Your Grandfather\u2019s Link Building<\/h3>\n

Like SEO, the process of encouraging links back to your site has changed a lot, too. It\u2019s also still important. But nearly all of the old tricks and cheap ways of doing it are gone, and instead, just like above, Google looks at the importance that your Social connections give to the content you share. So sharing content is part of SEO and <\/i>Social.<\/p>\n

4) Google+ is Still Shaking Out<\/h3>\n

Your presence on Google+ is important. Not because it\u2019s a successful Social network (it\u2019s not) but because Google simply favors the network. There\u2019s not room here to explain the future and the impact of Google+ but it is worth putting some effort there \u2013 in addition to Facebook (B2C) or LinkedIn (B2B). Beyond your business profile, your brand\u2019s Google+ page is the closest you can get to being a person \u2013 or better \u2013 an identity \u2013 in the eyes of Google. Their search engine not only respects the content you post there, more, but the search engine is still pretty generous in rewarding you for that effort, too.<\/p>\n

No matter what your business model, your SEO efforts will need to combine with Social Media efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

In its infancy, SEO was primarily something for specialists and experts. Social Media was only for kids. Between the two there was essentially no interaction; and nobody cared. Today, any business looking for even minimal success on the Internet needs to invest at least some time and effort into BOTH SEO and Social. There is […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,74],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-2","category-social-media-marketing"],"yoast_head":"\nSEO vs. Social: Which Matters More For Your Business? - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "SEO vs. Social: Which Matters More For Your Business?", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/12\/seo-vs-social-which-matters-more-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO vs. Social: Which Matters More For Your Business? 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