{"id":489,"date":"2014-10-22T07:11:15","date_gmt":"2014-10-22T14:11:15","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=489"},"modified":"2014-10-21T14:13:49","modified_gmt":"2014-10-21T21:13:49","slug":"5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/","title":{"rendered":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)"},"content":{"rendered":"

\"orange<\/a>No one\u2019s feeling the bite of Yelp\u2019s review filters more than Yelp themselves.<\/p>\n

Slated to be the \u201cTripAdvisor for everything else,\u201d Yelp\u2019s heavy-handed, review-crushing filter has lots of small business owners looking elsewhere for listings and reviews. Any positive reviews faked by friends and family are gone, but then, plenty of real reviews \u2013 good and bad \u2013 are gone, too.<\/p>\n

In short, you can\u2019t really automate review editing with a filter. TripAdvisor relies on travel fanatics to prove themselves via multiple reviews. But TripAdvisor will also human-edit where a negative review sounds too fanatical, or a positive review too friendly. But not every broad sector of the market can rely on such a public to correct them.<\/p>\n

Yelp is learning. While consumers look to Yelp for supposedly \u201cvetted\u201d reviews and recommendations, in most cases, Yelp\u2019s place as the number one- or two-ranked search result has dropped way off. If you see Yelp at all, you\u2019ll find it much further down the search results page than it may have been even a year ago.<\/p>\n

Arguably, that\u2019s where business reviews belong. But don\u2019t discount the value of Yelp too much.<\/p>\n

With more positive reviews, and a little love and attention, business owners really do see their Yelp listing pay off. For restaurants, and for many similar smaller businesses serving a local and competitive market, Yelp is still the essential listing site \u2013 outside your Google Plus, and Facebook Pages. Let\u2019s take a look at how you can get more reviews, and more use out of Yelp.<\/p>\n

1) Don\u2019t Solicit Reviews<\/b><\/p>\n

Creating awareness about your listing is acceptable. According to Yelp, you can \u2013 and should \u2013 send people to your Yelp listing, but don\u2019t encourage visitors to leave testimonials or reviews one way or another. Yelp doesn\u2019t like that. On the other hand, a \u00a0few \u201cPeople Love Us on Yelp\u201d decals<\/a> placed at strategic locations around your business can lend you some legitimacy and encourage customers to visit.<\/p>\n

2) Print Your Yelp Address on Receipts<\/b><\/p>\n

But nothing more. \u201c<\/b>Please visit us on Yelp\u201d is sufficient. Program that message to print on your receipts and in other smart places. Simply getting people to your Yelp listing page is usually sufficient to start generating more reviews. It can also go in your emails, on your business cards or in any number of places. Again, though, don\u2019t ask them to for reviews.<\/p>\n

3) Get positive reviews out of the filter.\u00a0 <\/b><\/p>\n

That\u2019s a lot easier said than done, but it is possible. Yelp wants to see a number of reviews from the same writer \u2013 on different business listings. To achieve this, you can encourage your loyal customers to review other businesses. Your reviewers need to have clear profile pictures, and they may be responsive to your thanking them for the positive review. In short, to get the reviews out of the filter, Yelp needs to see that the reviewer is a real person and not just a bot. You can also read a little more in depth on the subject here<\/a>.<\/p>\n

4) Talk to Your Most Loyal Customers<\/b><\/p>\n

If you have a loyal customer who really is an experienced Yelper, you might speak to him or her personally. It\u2019s generally best not to leave an electronic trail, i.e.; don\u2019t email a hundred of them at a time. On the other hand, reviews from one-time visitors to Yelp are probably going to be filtered. So unless you know a customer has five or more published reviews elsewhere on Yelp, their warm accolades will probably be stuck in the filter.<\/p>\n

5) Yelp Deals<\/b><\/p>\n

30% of the discounted price might seem a steep price to pay, but setting up and running a Yelp Deal will almost certainly drive some business into your store, and secondarily, some positive reviews to your listing. Yelp Deals, if not direct advertising on Yelp, are one thing Yelp visitors are definitely looking for – and they should provide positive return on the money invested, as well as some extra reviews.<\/p>\n

Being social, making friends, even writing some good reviews of your own favorite local businesses is only going to help your own reputation on Yelp. It\u2019s also going to give you \u2013 or your rep \u2013 valuable insight into how Yelp works \u2013 and why.<\/p>\n

Lastly, remember this. Yelp isn\u2019t appropriate for every business. It has definitely replaced much of the \u201cAlternative Weekly\u201d marketing from the old, local, print media. Nearly any restaurant or bar, salon or nightclub can benefit from the loyal Yelpers who frequent the site and the reviews, Deals and listings. If that\u2019s not you, there\u2019s another marketing or social strategy<\/a> or outreach project we can work with you on. \u00a0We\u2019ll be glad to tell you about it.<\/p>\n","protected":false},"excerpt":{"rendered":"

No one\u2019s feeling the bite of Yelp\u2019s review filters more than Yelp themselves. Slated to be the \u201cTripAdvisor for everything else,\u201d Yelp\u2019s heavy-handed, review-crushing filter has lots of small business owners looking elsewhere for listings and reviews. Any positive reviews faked by friends and family are gone, but then, plenty of real reviews \u2013 good […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,74],"tags":[],"class_list":["post-489","post","type-post","status-publish","format-standard","hentry","category-local-search","category-social-media-marketing"],"yoast_head":"\n5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read "5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-22T14:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\",\"datePublished\":\"2014-10-22T14:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/\"},\"wordCount\":808,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/e\\\/e8\\\/Yelp.svg\",\"articleSection\":[\"Local Search\",\"Social Media Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/\",\"name\":\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/e\\\/e8\\\/Yelp.svg\",\"datePublished\":\"2014-10-22T14:11:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"description\":\"Read \\\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\\\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#primaryimage\",\"url\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/e\\\/e8\\\/Yelp.svg\",\"contentUrl\":\"http:\\\/\\\/upload.wikimedia.org\\\/wikipedia\\\/commons\\\/e\\\/e8\\\/Yelp.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/10\\\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\",\"name\":\"Nett Solutions Blog\",\"description\":\"SEP, SEO, Web Design, and Social Media Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\",\"name\":\"mwon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"caption\":\"mwon\"},\"sameAs\":[\"http:\\\/\\\/www.Nettsolutions.com\"],\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/author\\\/mwon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog","description":"Read \"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog","og_description":"Read \"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","og_url":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/","og_site_name":"Nett Solutions Blog","article_published_time":"2014-10-22T14:11:15+00:00","og_image":[{"url":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg","type":"","width":"","height":""}],"author":"mwon","twitter_misc":{"Written by":"mwon","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#article","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/"},"author":{"name":"mwon","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"headline":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)","datePublished":"2014-10-22T14:11:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/"},"wordCount":808,"commentCount":0,"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#primaryimage"},"thumbnailUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg","articleSection":["Local Search","Social Media Marketing"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/","url":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/","name":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!) - Nett Solutions Blog","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#primaryimage"},"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#primaryimage"},"thumbnailUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg","datePublished":"2014-10-22T14:11:15+00:00","author":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"description":"Read \"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","breadcrumb":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#primaryimage","url":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg","contentUrl":"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/e\/e8\/Yelp.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/10\/5-ways-to-get-more-out-of-yelp-and-more-positive-reviews-too\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettsolutions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Ways to Get More Out of Yelp (and More Positive Reviews, too!)"}]},{"@type":"WebSite","@id":"https:\/\/www.nettsolutions.com\/blog\/#website","url":"https:\/\/www.nettsolutions.com\/blog\/","name":"Nett Solutions Blog","description":"SEP, SEO, Web Design, and Social Media Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettsolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb","name":"mwon","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","caption":"mwon"},"sameAs":["http:\/\/www.Nettsolutions.com"],"url":"https:\/\/www.nettsolutions.com\/blog\/author\/mwon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=489"}],"version-history":[{"count":1,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions"}],"predecessor-version":[{"id":490,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/489\/revisions\/490"}],"wp:attachment":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}