{"id":485,"date":"2014-09-24T07:32:42","date_gmt":"2014-09-24T14:32:42","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=485"},"modified":"2014-09-23T16:36:22","modified_gmt":"2014-09-23T23:36:22","slug":"the-orange-county-social-media-marketing-quick-start-guide-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/09\/the-orange-county-social-media-marketing-quick-start-guide-for-small-businesses\/","title":{"rendered":"The Orange County Social Media Marketing Quick Start Guide for Small Businesses"},"content":{"rendered":"<p><span style=\"line-height: 1.5em;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" alt=\"\" src=\"http:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/a\/a0\/Social-media-for-public-relations1.jpg\/1024px-Social-media-for-public-relations1.jpg\" width=\"368\" height=\"188\" \/>Almost nothing in Social Media Marketing is fast. Though at some point in the future you will see fast results, the lead up to that moment can seem like it\u2019s slow going.<\/span><\/p>\n<p>Don\u2019t let that stop you.<\/p>\n<p>We\u2019ve spoken to small business owners with hundreds of friends on Facebook and yet no idea how to use Social Media for Marketing. This is the fastest, most effective way we could come up with, for getting started, and for getting something out of it. It shouldn\u2019t take more time than regular, offline marketing and other than the person or persons you\u2019re paying to manage it, it shouldn\u2019t take more money either.<!--more--><\/p>\n<p>For starters, understand the \u201cWHY?\u201d in the \u201c<a href=\"garspunmarketing.com\/blog\/understanding-the-three-primary-goals-of-social-media\/http:\/\/\">why do Social Media Marketing?<\/a>\u201d question.<\/p>\n<p>Marketing is about Environment \u2013 not promoting sales. In an environment where you\u2019re business is well liked, your sales will improve. In an environment where you\u2019re just trying to sell things, you\u2019re going to be 1) disliked and 2) selling nothing.<\/p>\n<p><strong>1) Know Your Customer Base<\/strong><\/p>\n<p>And not in a vague way either. Write down <a href=\"http:\/\/searchenginewatch.com\/article\/2336292\/3-Steps-to-Create-Buyer-Personas-Buyer-Journeys-to-Kick-Start-Your-Content-Strategyhttp:\/\/\">everything you know about all of them<\/a>: ages, genders, income levels, interests and jobs. And in case you\u2019re selling strictly B2B, do this again, anyway, as punishment for thinking you don\u2019t have to do it.<\/p>\n<p>That\u2019s right. B2B is, in many ways, even more social than B2C.<\/p>\n<p>Write down your customer description \u2013 even if you have to meld together relatively disparate \u201ctypes\u201d of customers. \u00a0Come up with multiple images to represent them and treat these personas as the ultimate customer for whom you\u2019d do anything.<\/p>\n<p><strong>2) Select Your Channels<\/strong><\/p>\n<p>You can\u2019t do all of social media and you shouldn\u2019t concentrate on just one either. You should have a website with a blog \u2013 already and you should treat both as though they are the home base from which your company is venturing out. For most B2C companies, that will mean they are moving out onto Facebook, Google+ and perhaps two or three others. B2B companies will choose LinkedIn, Google+ and perhaps two or three others.<\/p>\n<p><strong>3) Optimize for Sharing<\/strong><\/p>\n<p>Work with your webmaster to make sure that all of your online content is easily sharable and that it\u2019s getting out onto all of the social channels you\u2019ve selected above. Work with a copywriter to make sure your content is worth sharing. Many micro and small business will employ a decent writer to both create content and to manage the sharing and social outreach you\u2019ll do. It\u2019s a good plan, but if you\u2019re a bit bigger you might hire a freelance writer and then have any number of employees managing the social interactions.<\/p>\n<p><strong>4) Listen Before Anything Else<\/strong><\/p>\n<p>Those same employees should be trained to respond quickly and professionally to any and all messages you receive through any channel. But don\u2019t put sales people in that group. On the contrary, Social Media as an extension of customer service works far better.<\/p>\n<p><strong>5) Map Out a Month of Posts<\/strong><\/p>\n<p>Again, this can come down to your copywriter, and while some things can and should be posted ad hoc, or instantaneously, a little planning goes a long way too. It\u2019s ok to plan on big original posts a few days a week and to share \u201ccurated\u201d content that\u2019s far easier on other days.<\/p>\n<p>Make sure you\u2019re \u201cliking\u201d lots of other businesses posts and pages, too.<\/p>\n<p><strong>6) Refine<\/strong><\/p>\n<p>Figure out what\u2019s working and do more of it. But don\u2019t drop any of the above. You\u2019ll quickly begin to see that simply having your name and brand out there will improve your overall business position. It doesn\u2019t mean you\u2019ll see fast business results, but as things develop, and each of your profiles is optimized and managed properly, people will appreciate the environment you\u2019re creating, and your participation in the bigger environment where they are.<\/p>\n<p>Remember too that Google+ while not a successful social platform is still important. Gathering and maintaining followers there will help with your search engine results if not exactly your page ranks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Almost nothing in Social Media Marketing is fast. Though at some point in the future you will see fast results, the lead up to that moment can seem like it\u2019s slow going. Don\u2019t let that stop you. We\u2019ve spoken to small business owners with hundreds of friends on Facebook and yet no idea how to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-485","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Orange County Social Media Marketing Quick Start Guide for Small Businesses - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;The Orange County Social Media Marketing Quick Start Guide for Small Businesses&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/09\/the-orange-county-social-media-marketing-quick-start-guide-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Orange County Social Media Marketing Quick Start Guide for Small Businesses - 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