{"id":476,"date":"2014-07-28T06:31:34","date_gmt":"2014-07-28T13:31:34","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=476"},"modified":"2014-07-27T22:39:44","modified_gmt":"2014-07-28T05:39:44","slug":"google-analytics-why-its-the-best-and-what-you-should-do-with-it-part-1","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/07\/google-analytics-why-its-the-best-and-what-you-should-do-with-it-part-1\/","title":{"rendered":"Google Analytics: Why it\u2019s the Best and What You Should Do with It! – Part 1"},"content":{"rendered":"

\"orangeSmall business owners, whether in Orange County, or pretty much anywhere, need Google Analytics now more than ever before.<\/p>\n

Like any powerful tool, it\u2019s as complicated as it needs to be, but don\u2019t let that stop you from jumping in. The information you\u2019ll start gathering in Google Analytics is invaluable \u2013 even if you don\u2019t understand it all at first. There\u2019s a lot to understand, but there are also lots of whole communities of people happy to help you out<\/a>.<\/p>\n

The standard reports that come with any Google Analytics account are a good place to start even if you aren\u2019t exactly sure what to do with all of that hard, cold data. Eventually you\u2019ll use it to fashion, record and later modify your Internet presence. Even if yours is already a successful and totally \u201cbricks-and-mortar\u201d business, everything you do online, is going to be icing on the cake. \u00a0Just have your account set up and verified and you can log in and start learning.<\/p>\n

What Questions Am I Answering?<\/strong><\/p>\n

Google Analytics, perhaps any analytics, sounds like a pile of statistics. For lots of hands-on business owners, it can be like a trip back to business school. But it wants to be user-friendly, even if it isn\u2019t always.<\/p>\n

For the truly Analytics obsessive, the pleasure of Analytics comes from knowing what questions you can answer and from seeing them getting answered \u2013 almost in real time. Any analytics reports you\u2019re looking at are going to be delayed by at most a few hours.\u00a0 Though it\u2019s easy to look at monthly summaries, you don\u2019t need to wait for the end of each month. It\u2019s always up-to-date.<\/p>\n

The most important questions we want to start looking at are these:<\/p>\n

    \n
  1. \u201cHow are people finding my site?\u201d<\/li>\n
  2. \u201cHow long are they staying?\u201d<\/li>\n
  3. \u201cWhich pages are attracting the most visitors?\u201d<\/li>\n
  4. And \u201cWhat else can I learn about my audience?\u201d<\/li>\n<\/ol>\n

    Now, those are the fairly easy questions to start getting answered, but they represent really just the bare minimum of what you can start to learn.<\/p>\n

    Why are Analytics so Important?<\/strong><\/p>\n

    Who is visiting? For how long? And what are they doing on my site.<\/p>\n

    Running a simple five page website in the hopes that people will find it, read it and come in to your shop is just not how it works.<\/p>\n

    Business owners often want to know why and they start to look at how that website might work a bit better. Google Analytics remains the single greatest tool to getting you going in the right direction.<\/p>\n

    If you\u2019re running a bricks and mortar business, you need to know where your visitors are coming from. Are they mostly from Ohio? If that\u2019s the case, you need to modify your online content with your Southern California location. How many of them are coming to you from a mobile device or tablet? Is your website easily navigable for those mobile visitors? All these questions are vital to the success of your website \u2013 and ultimately, its effect on your bottom-line.<\/p>\n

    Nine times out of ten, people approach a company like ours and want \u2013 simply \u2013 more traffic<\/a>.<\/p>\n

    But the way that SEO has evolved, the only way to <\/b>get more traffic is to get more out of the traffic you already have<\/b><\/a>.<\/b> That means doing more with it, and satisfying more of the searches that people are ultimately making. On today\u2019s internet, it\u2019s a pretty severe misunderstanding to think that you need one million hits to break even with your 1% conversions.<\/p>\n

    On the other hand, Google Analytics is how Google partners with you to better understand why people visit your site and what they\u2019re seeking. Satisfy them, and Google will be satisfied too. And then they\u2019ll start sending more traffic.<\/p>\n

    Most newbies are going to spend the bulk of their time on reports like All Traffic, and All Referrals. Both are under the \u201cAcquisition\u201d heading. They\u2019re easy to understand and they give you a good idea how people are finding you.<\/p>\n

    Pageviews & Bounce Rate<\/strong><\/p>\n

    Lastly for this brief introduction, we want to at least glance at your Bounce Rate and the Pageviews your site is receiving. Both of these metrics are listed under Behavior\/Site Content\/All Pages. But we want to mention all of this here under the heading of \u201cDoing more with the traffic that you\u2019re already getting.\u201d<\/b> Google takes very seriously the number of the number of pages any given visitor will read. If they just land on the first page and then leave, that\u2019s a Bounce.<\/p>\n

    In short, you want the Pageviews to go up and the Bounce Rate to go down.<\/p>\n

    Pageviews are a count of how many times each page was loaded. So you can see the popularity of every page on your site and hopefully build more similar and equally attractive pages. If a page\u2019s Bounce Rate is too high, you need to change it. It simply means that people are landing on it, but without finding what they\u2019re after, they\u2019re leaving. Often this indicates that you should add simpler, clearer language, or a more concise and obvious call to action (or two). And Google will reward you – with more traffic!<\/p>\n

    Once you master these beginner\u2019s steps, we can almost guarantee you\u2019ll actually want to dig in a little further. We\u2019ll cover that in part two of this brief series.<\/p>\n

    Image via:\u00a0http:\/\/commons.wikimedia.org\/wiki\/File:Google_Analytics_Sample_Dashboard.jpg<\/p>\n","protected":false},"excerpt":{"rendered":"

    Small business owners, whether in Orange County, or pretty much anywhere, need Google Analytics now more than ever before. Like any powerful tool, it\u2019s as complicated as it needs to be, but don\u2019t let that stop you from jumping in. The information you\u2019ll start gathering in Google Analytics is invaluable \u2013 even if you don\u2019t […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90,72,70],"tags":[],"class_list":["post-476","post","type-post","status-publish","format-standard","hentry","category-analytics","category-display-ads","category-search-engine-optimization-2"],"yoast_head":"\nGoogle Analytics: Why it\u2019s the Best and What You Should Do with It! - Part 1 - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "Google Analytics: Why it\u2019s the Best and What You Should Do with It! - Part 1", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/07\/google-analytics-why-its-the-best-and-what-you-should-do-with-it-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics: Why it\u2019s the Best and What You Should Do with It! 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