{"id":469,"date":"2014-06-23T08:37:02","date_gmt":"2014-06-23T15:37:02","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=469"},"modified":"2014-06-23T08:37:50","modified_gmt":"2014-06-23T15:37:50","slug":"eight-vital-seo-tips-for-the-orange-county-hotels","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/","title":{"rendered":"Eight Vital SEO Tips for Orange County Hotels"},"content":{"rendered":"

\"orangeTrip Advisor lists 395 hotels in Orange County<\/a>. There are also 37 B & Bs, 42 specialty lodgings and no less than 644 Vacation Rentals. Where ever you fall in that mix, you\u2019ve got your work cut out for you.<\/p>\n

We put together this list of best practices \u2013 for SEO and for conversion optimization \u2013 whether you\u2019re running a small Orange County hotel, or managing a slew of vacation rentals. Orange County is a complicated place \u2013 that\u2019s why we love it \u2013 but it\u2019s also highly competitive in both senses of the word. If you can make it, you can definitely make it here.<\/p>\n

1. Your Website is so 2014, again. <\/b><\/p>\n

If you\u2019re still making do with your old website, that\u2019s ok. If it\u2019s the one you\u2019ve run for years, then you probably ought to look at re-launching. If you\u2019ve had some experience doing SEO, then we\u2019ll double down on that recommendation. (see the next point). That short time when all of your SEO was done off-site on referral and review listings pages has come and gone, and today, more than ever before, you need a smart, intuitive and engaging sites that draws people in and keeps them coming back.<\/p>\n

2. Get your Copy Written Professionally!<\/b><\/p>\n

Spammy old sales copy not only doesn\u2019t work, it makes Google hate you. Worse than that, it makes potential customers and guests hate you too. You want to use them not only for your website copy but to help you to\u2026<\/p>\n

3. Understand Marketing<\/b><\/p>\n

This really doesn\u2019t get said enough. Marketing is the creation (and maintenance) of an environment where sales are more likely.<\/b> It\u2019s not about doing sales, and it\u2019s not about talking up your discounts either. It\u2019s more about being cool (or chic, or warm, or inviting) company. That company may very well employ like-minded people \u2013 or it may have the best of the best, but it\u2019s not about doing sales. Work with a writer who engages with your angle and who can present it, on your website and off your website. Internet marketing is about marketing first, because it has to be, and then about conversions.<\/p>\n

4. Generate Unique Content (do Marketing, not Promotions)<\/b><\/p>\n

The mere idea of a \u201cblog\u201d is still anathema to many in hospitality, but that\u2019s primarily because so few hotels engage in marketing that most of them misunderstand the meaning of the word right off the bat. Even seasoned hotel pros have never worked for a hotel which does any marketing. Many of them do only advertising and promotions when excess inventory demands it. That\u2019s not marketing, and on the Internet, it\u2019s really not a ticket to success.<\/p>\n

5. Manage Your Content Better.<\/b><\/p>\n

You really do need to be able to not only put up more, but to keep it up to date. Doing less than that means you\u2019re not really using the Internet the way the Internet is supposed to be used. That isn\u2019t something sales people determined. It\u2019s not what a user-group in Belfast decided. \u201cThe way the Internet is supposed to be used\u201d is something that Google determines based on their own experience and their considerable weight in the market. Love them or hate them, when you\u2019re that big, you can make such determinations. The rest of us have to play along.<\/p>\n

6. Plan your Content (even just a little bit).<\/b><\/p>\n

Make a calendar for your content, like social, blogging, and special outreach (events). Site manager often don\u2019t realize it, but filling out a calendar is really just \u201cmaking a list.\u201d Deeper content requires that you build up to it.\u00a0 And when we say \u201cmake a list\u201d well some of you might, but by and large, lists need to make sense over time and let\u2019s face it: over time, lists get lost. Some things change but a calendar is a better planning and implementation tool than a list. Keeping a calendar and sharing it with your copywriter is an incredibly valuable way to support content creation.<\/p>\n

7. Understand the New Keywords<\/b><\/p>\n

For most hotels, keywords all come mostly down to locations, nearby attractions and events. Repeating the same place names, though, is never going to cut it. Today, more important than having your keywords indexed is having them in a dynamic, well-visited, well-liked and well-shared environment. Google can see that and will not reward the right keywords if they\u2019re set, even perfectly set, in a dowdy, boring environment. That\u2019s why you need content.<\/p>\n

8. Mobile.<\/b><\/p>\n

Pull up your site on your phone and tablet. If it looks bad, then you definitely need \u2013 NEED \u2013 a responsive new design. It\u2019s affordable, fast and it gives you access to a whole ton of new traffic. And it will convert them better.<\/p>\n

Believe it or not, SEO for Hotels, today, is a lot more like straight content creation and management than it is about technical insight and expertise. It is about a few of those old chestnuts too. You need an XML sitemap and your metas need to be well written \u2013 but more important they need to be more frequently written and for an increasing number of pages. \u00a0We\u2019re the go-to experts for Orange County Social Media<\/a>, too, and that\u2019s important for SEO. But you need to start building the content first, and then regularly sharing it. Social goes a lot easier that way!<\/p>\n

Image via:\u00a0https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg<\/pre>\n","protected":false},"excerpt":{"rendered":"
Trip Advisor lists 395 hotels in Orange County. There are also 37 B & Bs, 42 specialty lodgings and no less than 644 Vacation Rentals. Where ever you fall in that mix, you\u2019ve got your work cut out for you. We put together this list of best practices \u2013 for SEO and for conversion optimization […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,74],"tags":[],"class_list":["post-469","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-2","category-social-media-marketing"],"yoast_head":"\nEight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "Eight Vital SEO Tips for Orange County Hotels", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read "Eight Vital SEO Tips for Orange County Hotels", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-23T15:37:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-23T15:37:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"Eight Vital SEO Tips for Orange County Hotels\",\"datePublished\":\"2014-06-23T15:37:02+00:00\",\"dateModified\":\"2014-06-23T15:37:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/\"},\"wordCount\":909,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c1.staticflickr.com\\\/3\\\/2789\\\/4431348645_8bf799117e.jpg\",\"articleSection\":[\"Search Engine Optimization - SEO\",\"Social Media Marketing\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/\",\"name\":\"Eight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/c1.staticflickr.com\\\/3\\\/2789\\\/4431348645_8bf799117e.jpg\",\"datePublished\":\"2014-06-23T15:37:02+00:00\",\"dateModified\":\"2014-06-23T15:37:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"description\":\"Read \\\"Eight Vital SEO Tips for Orange County Hotels\\\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#primaryimage\",\"url\":\"https:\\\/\\\/c1.staticflickr.com\\\/3\\\/2789\\\/4431348645_8bf799117e.jpg\",\"contentUrl\":\"https:\\\/\\\/c1.staticflickr.com\\\/3\\\/2789\\\/4431348645_8bf799117e.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/06\\\/eight-vital-seo-tips-for-the-orange-county-hotels\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Eight Vital SEO Tips for Orange County Hotels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\",\"name\":\"Nett Solutions Blog\",\"description\":\"SEP, SEO, Web Design, and Social Media Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\",\"name\":\"mwon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"caption\":\"mwon\"},\"sameAs\":[\"http:\\\/\\\/www.Nettsolutions.com\"],\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/author\\\/mwon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Eight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog","description":"Read \"Eight Vital SEO Tips for Orange County Hotels\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/","og_locale":"en_US","og_type":"article","og_title":"Eight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog","og_description":"Read \"Eight Vital SEO Tips for Orange County Hotels\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","og_url":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/","og_site_name":"Nett Solutions Blog","article_published_time":"2014-06-23T15:37:02+00:00","article_modified_time":"2014-06-23T15:37:50+00:00","og_image":[{"url":"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg","type":"","width":"","height":""}],"author":"mwon","twitter_misc":{"Written by":"mwon","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#article","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/"},"author":{"name":"mwon","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"headline":"Eight Vital SEO Tips for Orange County Hotels","datePublished":"2014-06-23T15:37:02+00:00","dateModified":"2014-06-23T15:37:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/"},"wordCount":909,"commentCount":0,"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg","articleSection":["Search Engine Optimization - SEO","Social Media Marketing"],"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/","url":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/","name":"Eight Vital SEO Tips for Orange County Hotels - Nett Solutions Blog","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#primaryimage"},"image":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#primaryimage"},"thumbnailUrl":"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg","datePublished":"2014-06-23T15:37:02+00:00","dateModified":"2014-06-23T15:37:50+00:00","author":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"description":"Read \"Eight Vital SEO Tips for Orange County Hotels\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","breadcrumb":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#primaryimage","url":"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg","contentUrl":"https:\/\/c1.staticflickr.com\/3\/2789\/4431348645_8bf799117e.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettsolutions.com\/blog\/2014\/06\/eight-vital-seo-tips-for-the-orange-county-hotels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettsolutions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Eight Vital SEO Tips for Orange County Hotels"}]},{"@type":"WebSite","@id":"https:\/\/www.nettsolutions.com\/blog\/#website","url":"https:\/\/www.nettsolutions.com\/blog\/","name":"Nett Solutions Blog","description":"SEP, SEO, Web Design, and Social Media Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettsolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb","name":"mwon","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","caption":"mwon"},"sameAs":["http:\/\/www.Nettsolutions.com"],"url":"https:\/\/www.nettsolutions.com\/blog\/author\/mwon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":3,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"predecessor-version":[{"id":472,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/469\/revisions\/472"}],"wp:attachment":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}