{"id":409,"date":"2014-02-24T11:51:30","date_gmt":"2014-02-24T19:51:30","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=409"},"modified":"2014-02-28T12:48:00","modified_gmt":"2014-02-28T20:48:00","slug":"local-seo-tips-for-orange-county-restaurants","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2014\/02\/local-seo-tips-for-orange-county-restaurants\/","title":{"rendered":"Local SEO Tips for Orange County Restaurants"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"   alignleft\" alt=\"\" src=\"http:\/\/farm1.staticflickr.com\/109\/295646011_ca5bd14ea5.jpg\" width=\"240\" height=\"159\" \/><\/p>\n<p>Restaurant <a href=\"http:\/\/www.nettsolutions.com\/orange-county-search-engine-optimization\/\">SEO <\/a>is all about Local SEO. For all but the very biggest and most famous restaurants, and especially in Orange County, there\u2019s always going to be a big slice of the population searching for the right food \u2013 importantly \u2013 in the right location.<\/p>\n<p>Local SEO is totally \u201clocation, location, location\u201d and the great thing is \u2013 even obscure or hard-to-guess locations can not only benefit, but really shine. Look at it this way, 34 cities are incorporated in Orange County, and outside of those there are another 15 cities that are unincorporated \u2013 but just as good. Every one of these places is subdivided into more neighborhoods, hamlets, corners, zones and areas than any one person can name. Even the nicknames, or totally informal mini-neighborhood names will work and so will your plazas and malls and shopping center names.<\/p>\n<p>You can break them down. So can your customers. If they\u2019re not local, then they\u2019re asking \u201cWhere are we?\u201d and they\u2019re getting accurate answers. You don\u2019t have to memorize every place name in the county, just the ones relative to you, your customers, your delivery or service area and hopefully a good sample of the places surrounding.<\/p>\n<p><a href=\"http:\/\/www.tripadvisor.com\/Restaurants-g659482-Orange_County_California.html\">TripAdvisor lists, at this writing, 7,094 restaurants in Orange County<\/a>. Getting your restaurant to stand out from the rest is the point of this article.<\/p>\n<p><!--more--><\/p>\n<h3>On-Site Optimization<\/h3>\n<p>The point from above is that <b>all of these place names are keywords<\/b>. You want to use them and use them accurately on your website \u2013 not just in a \u201ccommunities served\u201d page, but in all the important places you\u2019d normally use keywords.<\/p>\n<p>It\u2019s not just Laguna Hills Pizza \u2013 but it\u2019s also \u201cNelie Gail Ranch Pizza\u201d and \u201cNorth Laguna Hills Pizza.\u201d<\/p>\n<p>That part of local is always a little easier. It what people in the SEO business call \u201consite optimization.\u201d The onsite places to continually be placing keyword phrases like these are in your Meta-Titles and Meta-Descriptions, in your pages, in the &lt;h2&gt; and &lt;h3&gt; titles tags and in the body copy, including in all your new blog posts.<\/p>\n<p>Your basic task is to do as many of those \u201cplace name\u2013specialty\u201d phrases on as many pages as you can \u2013 including that all-important blog. Many restaurants will even make a page for every major item on their menu. Those can include recipes, serving tips, or, depending on your chef, some personal or historical anecdotes about the dish.<\/p>\n<h3>Off-Site Optimization<\/h3>\n<p>The bigger, and equally important part of <a href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/01\/eight-things-to-do-today-to-get-all-your-locations-noticed-in-search\/\">Local SEO<\/a> is happening offsite though. On all of those tough to track review and listing sites, like Yelp and FourSquare, you\u2019ll find some link-value, and Google+ is really the young Gorilla on the scene. \u2013 whether or not it\u2019s strictly one thing or another.<\/p>\n<p>Some of your customers really will start with a listings and review site to choose that night\u2019s dinner. Others will remember you because they saw you on Facebook. If you\u2019re doing any kind of banquet, meeting or conference catering, then LinkedIn is just as well another place you should be.<\/p>\n<p>Keep this in mind though. Lots of restaurant owners will lose their lunch over the sheer number of listings and review sites out there. <b>You don\u2019t need to be on all of them<\/b>, but you do need to be consistent. In terms of Name, Address and Contact Info like Phone Number and email and website. Most of the lesser sites will add you automatically anyway.<\/p>\n<p>Importantly though, a Google search results page will often list simple \u201cPlace Name + Main Style\u201d search results beginning with Yelp listings. Try it with Laguna Hills Pizza. So, don\u2019t neglect Yelp. Get your entire listing on there and keep it consistent with all the other places where your name address and phone number is listed.<\/p>\n<p>The other one to keep in mind is your Google+ Local business page. Restaurateurs simply cannot underestimate the importance of Google+ for any aspect of SEO, though at first glance it may seem like a hybrid of a traditional review site and a Facebook-like social media network. It\u2019s much more.<\/p>\n<p>You also want to be included in <a href=\"http:\/\/anaheimoc.org\/about\/aocvcb\/staff-picks\">Top-Restaurants lists like this one<\/a>. It takes some savvy and some continual social PR and just plain socializing, but if you\u2019re not good at that by now, it\u2019s not difficult to get going. Just be a person, or let you company be a person, and a cool person, and you\u2019ll be good.<\/p>\n<h3>Mobile<\/h3>\n<p>Cell phone searches using Maps or regular Google search also should not be underestimated. Google will definitely favor sites that are mobile ready (or responsive) even for searches made on a regular desktop PC.<\/p>\n<p>Most of the site re-designs we\u2019ve worked on have in the past year have been simply to do more responsive and mobile ready sites. So, do some socializing but most importantly, encourage your customers to review your restaurant.<\/p>\n<p>Make sure your Google+ page matches up with your Google Maps listing too. It\u2019s an important part of your local optimization process. And remember, it\u2019s a process. Optimization is always a process. It can even be a long process, but it doesn\u2019t need to be difficult or particular time-consuming process. It\u2019s just one that needs to be worked at continuously.<\/p>\n<address>Image via: http:\/\/www.flickr.com\/photos\/extravigator\/295646011\/<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Restaurant SEO is all about Local SEO. For all but the very biggest and most famous restaurants, and especially in Orange County, there\u2019s always going to be a big slice of the population searching for the right food \u2013 importantly \u2013 in the right location. Local SEO is totally \u201clocation, location, location\u201d and the great [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-local-search"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO Tips for Orange County Restaurants - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;Local SEO Tips for Orange County Restaurants&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2014\/02\/local-seo-tips-for-orange-county-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local SEO Tips for Orange County Restaurants - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read &quot;Local SEO Tips for Orange County Restaurants&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2014\/02\/local-seo-tips-for-orange-county-restaurants\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-24T19:51:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-02-28T20:48:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/farm1.staticflickr.com\/109\/295646011_ca5bd14ea5.jpg\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"Local SEO Tips for Orange County Restaurants\",\"datePublished\":\"2014-02-24T19:51:30+00:00\",\"dateModified\":\"2014-02-28T20:48:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/\"},\"wordCount\":901,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/farm1.staticflickr.com\\\/109\\\/295646011_ca5bd14ea5.jpg\",\"articleSection\":[\"Local Search\"],\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2014\\\/02\\\/local-seo-tips-for-orange-county-restaurants\\\/\",\"name\":\"Local SEO Tips for Orange County Restaurants - 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