http:\/\/www.newsweek.com\/id\/106554<\/a><\/p>\nA lot can change in 15 years, can\u2019t they?<\/p>\n
– In 1995 acid washed jeans were in. In 2010, MEN are wearing super low rise, skinny jeans.<\/p>\n
– In 1995 a best picture nominee was Babe. 2010 has Avatar in 3D\/IMAX special effects.<\/p>\n
– In 1995 Juno was a major email service provider. In 2010 Gmail is the new Juno & Juno is now a movie about teen pregnancy.<\/p>\n
– In 1995 Saint\u2019s fans wore paper bags over their heads. In 2010 the Saints are no longer the Aints.<\/p>\n
– In 1995 Prince\u2019s lyrics, \u201cTonight I\u2019m gonna party like it\u2019s 1999,\u201d had relevancy. In 2010 Prince no longer has a name, but rather a symbol.<\/p>\n
– In 1995 Jay Leno hosted the Tonight show. In 2010, the host is Conan O\u2019br\u2026 um, nevermind.<\/p>\n
Working for a couple dot-coms during the 90\u2019s I remember the e-commerce hurdles we had to overcome. Very little online credit card security existed,\u00a0those who\u00a0trusted online transactions were sparse, internet access was limited, and e-commerce software lacked sophistication. Online sales were just a blip on the radar.\u00a0 I even remember looking for a new office suite and making sure our broker noted \u201cT1 connections\u201d, and \u201cinternet ready\u201d as key criteria. In 15 short years, the tables have turned.<\/p>\n
As marketers, we try our best to\u00a0track the\u00a0pulse of the marketplace. Our local paper (I read the online version, Mr. Stoll) has a section tracking local retail businesses. Here are 10 of the 15 most recent headlines:<\/p>\n
\u2022 MainPlace store closes
\n\u2022 Disneyland store to close
\n\u2022 Struggling O.C. mall up for sale
\n\u2022 Bella Terra finds replacement for Circuit City
\n\u2022 Retailer to close 165 stores
\n\u2022 O.C. movie theater owner files for bankruptcy
\n\u2022 Sam\u2019s Club closes O.C. store
\n\u2022 Crate & Barrel closes O.C. store
\n\u2022 O.C. surf shop closes, women\u2019s discounter opens<\/p>\n
A whopping two-thirds of the most recent posts in this periodical section are reporting closures or financial distress of brick and mortar businesses. To say this is the end\u00a0of traditional retail businesses would be foolish. However, I do believe all businesses need to take advantage of the symbiotic relationship between their building storefront and their e-commerce storefront.<\/p>\n
Multi-channel marketing has finally arrived. comScore reported that online Holiday retail sales reached $29.1 billion, an increase of 4% compared to 2008, and it was the traditional brick & mortar retailers who were pushing online deals from Black Friday through Christmas. (Note: this jump occurred while overall retail spending declined during the year). In the winter of 2009, retail stores finally embraced the multi-channel mentality.\u00a0 A combination of: Foot traffic, search engine ad campaigns, eye-catching online display ads, mailers, coupons & customer support via Facebook, and announcing free shipping on Twitter has helped many businesses keep the doors open.<\/p>\n
The benefits are\u00a0just as powerful for local service businesses as they are for national retailers. Research from Nielsen Online shows that 82% of users search on engines like Yahoo! and Google to find a local business, 50% of internet users turn to the search engines FIRST in order to find a local business, and 40% of the searchers will use geographic keywords (city\/state name) in their query. Local services can\u2019t just rely on word of mouth.\u00a0 Taking advantage of online advertising channels such as search and display will enhance your growth. Our team is always open to strategizing with you.<\/p>\n
\u2013 Michael<\/p>\n
Nett Solutions is a SEM agency working with Yahoo! and Google. We are a SoCal based company built of an eclectic cornucopia of: marketers, mothers & fathers, husbands & wives, college grads & MBA\u2019s, surfers, church-goers, athletes, comedians (and those who think they are comedians). Our common bond is that we like to help people succeed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"I stumbled across this article written in 1995 about the future of the internet. It is a definite MUST read as it prophesies the \u201ctrendy and oversold\u201d hype of the internet concept. Take a minute to read it and have a good laugh. http:\/\/www.newsweek.com\/id\/106554 A lot can change in 15 years, can\u2019t they? – In […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n
The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "The Internet = \u201ctrendy and oversold\u201d HYPE?!?", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-\u201ctrendy-and-oversold\u201d-hype\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog\" \/>\n<meta property=\"og:description\" content=\"Read "The Internet = \u201ctrendy and oversold\u201d HYPE?!?", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-\u201ctrendy-and-oversold\u201d-hype\/\" \/>\n<meta property=\"og:site_name\" content=\"Nett Solutions Blog\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-11T18:37:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2010-03-11T19:13:11+00:00\" \/>\n<meta name=\"author\" content=\"mwon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mwon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/\"},\"author\":{\"name\":\"mwon\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"headline\":\"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\",\"datePublished\":\"2010-03-11T18:37:55+00:00\",\"dateModified\":\"2010-03-11T19:13:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/\"},\"wordCount\":662,\"commentCount\":0,\"inLanguage\":\"en\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/\",\"name\":\"The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\"},\"datePublished\":\"2010-03-11T18:37:55+00:00\",\"dateModified\":\"2010-03-11T19:13:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\"},\"description\":\"Read \\\"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\\\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/#breadcrumb\"},\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/2010\\\/03\\\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/\",\"name\":\"Nett Solutions Blog\",\"description\":\"SEP, SEO, Web Design, and Social Media Insights\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/#\\\/schema\\\/person\\\/7a09663cff513dc043f66eece786a7bb\",\"name\":\"mwon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g\",\"caption\":\"mwon\"},\"sameAs\":[\"http:\\\/\\\/www.Nettsolutions.com\"],\"url\":\"https:\\\/\\\/www.nettsolutions.com\\\/blog\\\/author\\\/mwon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog","description":"Read \"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-\u201ctrendy-and-oversold\u201d-hype\/","og_locale":"en_US","og_type":"article","og_title":"The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog","og_description":"Read \"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","og_url":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-\u201ctrendy-and-oversold\u201d-hype\/","og_site_name":"Nett Solutions Blog","article_published_time":"2010-03-11T18:37:55+00:00","article_modified_time":"2010-03-11T19:13:11+00:00","author":"mwon","twitter_misc":{"Written by":"mwon","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/#article","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/"},"author":{"name":"mwon","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"headline":"The Internet = \u201ctrendy and oversold\u201d HYPE?!?","datePublished":"2010-03-11T18:37:55+00:00","dateModified":"2010-03-11T19:13:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/"},"wordCount":662,"commentCount":0,"inLanguage":"en"},{"@type":"WebPage","@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/","url":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/","name":"The Internet = \u201ctrendy and oversold\u201d HYPE?!? - Nett Solutions Blog","isPartOf":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#website"},"datePublished":"2010-03-11T18:37:55+00:00","dateModified":"2010-03-11T19:13:11+00:00","author":{"@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb"},"description":"Read \"The Internet = \u201ctrendy and oversold\u201d HYPE?!?\", the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.","breadcrumb":{"@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/#breadcrumb"},"inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nettsolutions.com\/blog\/2010\/03\/the-internet-%e2%80%9ctrendy-and-oversold%e2%80%9d-hype\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nettsolutions.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Internet = \u201ctrendy and oversold\u201d HYPE?!?"}]},{"@type":"WebSite","@id":"https:\/\/www.nettsolutions.com\/blog\/#website","url":"https:\/\/www.nettsolutions.com\/blog\/","name":"Nett Solutions Blog","description":"SEP, SEO, Web Design, and Social Media Insights","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nettsolutions.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Person","@id":"https:\/\/www.nettsolutions.com\/blog\/#\/schema\/person\/7a09663cff513dc043f66eece786a7bb","name":"mwon","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b6b1b774bfe8c53713f2e5f79efa1a9fc708ef44aee17a3949e5a71ea43012?s=96&d=mm&r=g","caption":"mwon"},"sameAs":["http:\/\/www.Nettsolutions.com"],"url":"https:\/\/www.nettsolutions.com\/blog\/author\/mwon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":18,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/40\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nettsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}